You’ve just run a campaign promoting a new line of necklaces at your fine jewelry business. Overall, the campaign generated 2,500 new website visitors, 1,400 of which ended up visiting your necklace landing page. Ultimately, you got 350 new leads and 175 new customers. What is the conversion rate of your form?

14%

25%

50%

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Explanation: The correct answer is ‘25%.’ To calculate the conversion rate of the form, you need to divide the number of leads generated by the total number of visitors who visited the landing page and filled out the form. In this scenario, you obtained 350 new leads from the campaign. The number of visitors who visited the necklace landing page, where the form is likely located, is 1,400. Dividing 350 (new leads) by 1,400 (total visitors to the landing page) and multiplying by 100 gives you the conversion rate as a percentage. So, (350 / 1,400) * 100 = 25%. Therefore, the conversion rate of the form is 25%. This percentage indicates the proportion of visitors who visited the landing page and completed the form, providing their information to become leads. It’s a crucial metric for assessing the effectiveness of the campaign in terms of lead generation and optimizing future marketing efforts.

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