You’ve just successfully run a lead generation campaign, and are tasked with calculating the conversion rate of the email associated with it. You’re currently defining a conversion as a clickthrough. If 100 leads opened the email and 18 clicked, what is your conversion rate percentage for that email?

20%

18%

180%

3%


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Explanation: To calculate the conversion rate percentage for the email associated with the lead generation campaign, you need to determine the proportion of leads who clicked through after opening the email. In this scenario, out of the 100 leads who opened the email, 18 clicked through. To find the conversion rate, you divide the number of clicks by the number of opens and then multiply by 100 to express it as a percentage. The other options, such as 20%, 180%, and 3%, do not accurately represent the conversion rate based on the given data.

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