You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

Latest source

Source of last booking in meetings tool

Lead source

Original source


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Explanation: To build a report that answers the question ‘How many marketing qualified leads do I have and how am I getting them?’ the dimension that should be put in the breakdown by area is ‘Original source’ (Original source). The original source dimension identifies the initial source or channel through which leads entered the system, providing insights into the primary acquisition channels responsible for generating marketing qualified leads (MQLs). By breaking down MQLs by original source, you can analyze the effectiveness of different marketing channels, campaigns, or strategies in driving lead generation and qualification. This allows you to identify which sources are most successful in producing MQLs, enabling you to allocate resources effectively, optimize marketing efforts, and focus on channels that yield the highest return on investment. Therefore, selecting ‘Original source’ as the dimension for breakdown by area aligns with the objective of understanding how marketing qualified leads are being generated and which sources are contributing most significantly to lead acquisition.

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