You work as a marketer at a company that sells mens’ suits. You know from customer research that a large percentage of your customers struggle with selecting the right size for their suit. How could you solve this problem with a pop-up?

An exit pop-up with a 15% discount.

A pop-up promoting your latest suit line.

A pop-up with a survey asking to rate the website experience.

A pop-up with a sizing guide to help them pick their right size.

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Explanation: To effectively address the problem of customers struggling with selecting the right size for their suits, a pop-up with a sizing guide to help them pick their right size would be the most appropriate solution. This option directly tackles the pain point identified through customer research by providing practical assistance at the point of concern. By offering a sizing guide within a pop-up, the company can proactively assist customers in navigating the sizing process, thereby increasing the likelihood of them making a confident and accurate purchase decision. This approach not only enhances the customer experience by alleviating a common pain point but also demonstrates the company’s commitment to providing value and support to its customers, ultimately fostering trust and loyalty. Additionally, this solution aligns with the principles of inbound marketing, as it focuses on addressing customer needs and providing helpful resources to facilitate their purchasing journey, rather than solely promoting products or discounts.

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HubSpot inbound certification exam answers file demo preview

HubSpot inbound certification exam answers file preview

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You work as a marketer at a company that sells mens’ suits. You know from customer research that a large percentage of your customers struggle with selecting the right size for their suit. How could you solve this problem with a pop-up?

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