Your boss asks you to report on how your content campaign has contributed to the lead generation goals. What metric do you report on to demonstrate its contribution?

Total leads generated from your campaign

Increase of brand awareness

Returning blog subscribers generated from your campaign

Social engagements


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Explanation: The correct answer is Total leads generated from your campaign. When assessing the effectiveness of a content campaign in contributing to lead generation goals, the most pertinent metric to report on is the total number of leads directly generated from the campaign. This metric provides a clear indication of the campaign’s ability to attract and convert prospects into leads. By tracking the total leads generated, you can directly tie the campaign’s performance to its impact on lead generation efforts. Unlike metrics such as brand awareness, returning blog subscribers, or social engagements, which may indirectly influence lead generation but do not directly measure it, total leads generated provides a concrete measure of the campaign’s success in driving prospects through the conversion funnel. Therefore, when reporting to your boss on how your content campaign has contributed to lead generation goals, focusing on the total leads generated offers a straightforward and actionable assessment of the campaign’s effectiveness in meeting its objectives.

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