Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

What are you offering?

How will this help your audience?

Why are you doing what you are doing?

None of the above

Certification program: 👉 HubSpot academy certification exams

Explanation: When tasked with writing a company story that will differentiate your business from competitors, the most effective question to start with is ‘Why are you doing what you are doing?’ Understanding the motivation behind your business’s existence is crucial for crafting a compelling narrative that resonates with your audience and sets you apart from competitors. This question delves into the core values, beliefs, and mission driving your business, providing insight into the passion and purpose that underpins your operations. By articulating the ‘why,’ you can communicate a deeper sense of meaning and authenticity that goes beyond product features or benefits. This emotional connection forms the foundation of a unique and memorable story that distinguishes your brand in a crowded marketplace. Furthermore, starting with this question enables you to align your narrative with the values and aspirations of your target audience, fostering stronger connections and engagement. Therefore, ‘Why are you doing what you are doing?’ is the most effective question to kickstart the process of writing a company story that stands out from competitors.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

HubSpot inbound certification exam answers file demo preview

HubSpot inbound certification exam answers file preview

File preview HubSpot inbound certification exam answers

All possible certification exam questions
100% correct and verified answers
Instant download
Detailed explanations written by experts
Free lifetime updates.
All Hubspot category certifications in one package. Save big.

Note: we perform daily scans ensuring the file corresponds exactly the latest exam version and contains all possible questions from the real certification program.

Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

You may also be interested:

Laurynas B.