A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
Ads showing shoes from a competitor are shown to the customer.
Ads featuring the same pair of running shoes are shown to the customer.
Ads showing socks from the shoe company are shown to the customer.
Ads featuring similar running shoes are shown to the customer.
Certification program: 👉 Microsoft Advertising Native & Display certification
Explanation: The correct answer is Ads featuring the same pair of running shoes are shown to the customer. Dynamic remarketing allows advertisers to show personalized ads to users who have previously visited their website or app, based on their past interactions. In this scenario, since the customer added a pair of running shoes to their cart but then left the site without completing the purchase, dynamic remarketing will display ads featuring the same pair of running shoes that the customer showed interest in. By retargeting the customer with ads showcasing the exact product they were considering, advertisers can remind them of their initial interest and encourage them to return to the website to complete the purchase. This personalized approach enhances the relevance of the ads and increases the likelihood of conversion, ultimately improving the effectiveness and ROI of the advertising campaign. Therefore, displaying ads featuring the same pair of running shoes aligns with the objective of dynamic remarketing, which is to re-engage potential customers with tailored content based on their previous interactions with the brand.
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