A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting.


Job function



Certification program: 👉 Microsoft Advertising Native & Display certification

Explanation: The correct statement is that a unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting. This option is accurate because LinkedIn Profile Targeting allows advertisers to precisely target their ads based on specific attributes extracted from users’ LinkedIn profiles. These attributes include Industry, Job function, and Company. By leveraging LinkedIn’s rich professional data, advertisers can effectively reach audiences based on their professional interests, roles, and affiliations, ensuring that their ads are delivered to relevant individuals within their target demographic. This level of granularity enables advertisers to tailor their messaging and creative assets to resonate with professionals in specific industries, job functions, or companies, thereby maximizing the effectiveness of their advertising campaigns. However, Tenure is not a targeting option available through LinkedIn Profile Targeting on the Microsoft Audience Network. Therefore, understanding the unique audience targeting capabilities offered by platforms like LinkedIn within the Microsoft Advertising ecosystem is essential for advertisers to reach their desired audience segments and achieve their campaign objectives effectively.

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