When is a customer removed from a product searchers dynamic remarketing list?
When the customer adds the product to their shopping cart.
When the customer searches for the product.
When a customer views the product page.
When a customer purchases the product.
Certification program: 👉 Microsoft Advertising Native & Display certification
Explanation: The correct answer is When a customer purchases the product. In dynamic remarketing, customers are removed from a product searchers list when they complete a purchase. Dynamic remarketing targets users who have previously interacted with specific products on a website but haven’t yet made a purchase. By tracking user behavior, such as viewing product pages or adding items to their shopping carts, dynamic remarketing allows advertisers to re-engage these users with personalized ads showcasing the products they showed interest in. However, once a customer completes a purchase, there’s no longer a need to target them with ads for the same product. Removing customers from the product searchers list after they make a purchase helps ensure that ad targeting remains relevant and avoids bombarding customers with ads for products they’ve already bought, enhancing the overall user experience and improving campaign efficiency. Therefore, understanding when a customer is removed from a product searchers dynamic remarketing list is crucial for advertisers to effectively manage their remarketing campaigns and drive conversions on the Microsoft Advertising Native & Display platform.
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