Which statement best describes an ad impression?
A single time a user arrives on a landing page after clicking an ad.
A single click of an ad by one individual.
A single time a web page loads.
A single view of an ad by one individual.
Certification program: 👉 Microsoft Advertising Native & Display certification
Explanation: The statement ‘A single view of an ad by one individual’ best describes an ad impression. In the context of digital advertising within the Microsoft Advertising Native & Display platform, an ad impression refers to the instance when an advertisement is fetched from its source and displayed on a web page, mobile app, or other digital platform where it can be viewed by a user. Each time an ad is displayed to a user, it counts as one impression, regardless of whether the user interacts with the ad or not. Ad impressions serve as a fundamental metric for measuring the reach and visibility of ad campaigns, providing advertisers with insights into how many times their ads have been displayed to potential customers. By accurately tracking ad impressions, advertisers can assess the performance and effectiveness of their campaigns, optimize targeting and messaging strategies, and make data-driven decisions to maximize their advertising ROI. Therefore, understanding the concept of ad impressions and how they are counted is essential for advertisers to evaluate and optimize the impact of their ad campaigns on the Microsoft Advertising platform.
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