Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?
Product partition report
Product match count report
Product search term report
Product dimension report
Certification program: 👉 Microsoft Advertising Shopping certification exam
Explanation: In the context of Microsoft Advertising Shopping certification, the correct report for Amelia to run in order to see performance data such as clicks, impressions, and conversions for each product in the feed is the Product dimension report. This report is specifically designed to provide detailed performance metrics at the individual product level, making it an essential tool for any advertiser looking to understand how each product in their feed is performing. The Product dimension report offers granular insights by breaking down key performance indicators (KPIs) such as the number of clicks, impressions, and conversions each product has received. This level of detail allows advertisers like Amelia to identify which products are driving the most traffic and conversions, and which may need optimization or adjustment in the campaign strategy. The ability to see performance data at the product level is crucial for making informed decisions about bidding, budgeting, and product listings. It helps in pinpointing high-performing products that may deserve increased investment and highlighting underperforming items that might require further optimization or even removal from the campaign. In contrast, other reports like the Product partition report, Product match count report, and Product search term report offer different perspectives and data. For instance, the Product partition report provides information about how products are subdivided within a campaign, the Product match count report focuses on the frequency of product matches to search queries, and the Product search term report highlights the search terms that triggered the ads. While these reports are valuable for other specific analyses, they do not provide the comprehensive product-level performance data that Amelia needs. Therefore, the Product dimension report is the appropriate choice for obtaining a detailed understanding of the performance metrics for each product in the feed, enabling data-driven optimization of shopping campaigns.
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