Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing's best option?
Submit their full product feed to make these updates.
Submit their full product feed every hour.
Submit their full product feed with these updates when they reach the 30 day threshold.
Submit these updates via a product inventory update feed.
Certification program: 👉 Microsoft Advertising Shopping certification exam
Explanation: The correct answer is Submit these updates via a product inventory update feed. For Contoso Clothing, which has frequent updates to sale price and product availability attributes for specific products in their campaign and does not have an API set up, the best option is to submit these updates via a product inventory update feed. This method allows Contoso Clothing to make real-time updates to specific product attributes without having to submit their entire product feed repeatedly. By utilizing a product inventory update feed, Contoso Clothing can efficiently manage changes to sale prices and product availability, ensuring that their advertising campaigns reflect the most accurate and up-to-date information. This approach minimizes the need for manual intervention and streamlines the process of updating product data, enabling Contoso Clothing to maintain the competitiveness of their shopping ads and capitalize on sales opportunities effectively within the Microsoft Advertising platform. Therefore, submitting updates via a product inventory update feed is the optimal solution for Contoso Clothing to manage frequent updates to sale price and product availability attributes in their campaign without the need for an API setup.
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