Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?
Product issues tab in the store summary page.
Feed issues tab in the store summary page.
Store issues tab in the store summary page.
Product performance tab in the store summary page.
Certification program: 👉 Microsoft Advertising Shopping certification exam
Explanation: When Contoso Pet Supplies notices a recent dip in impressions in their shopping campaign, they should explore the issue by examining the Product performance tab in the store summary page. This tab is crucial because it provides detailed insights into how individual products are performing within the campaign. By analyzing the data available in the Product performance tab, Contoso Pet Supplies can identify specific products that may be underperforming and contributing to the overall dip in impressions. This tab offers a comprehensive view of various performance metrics, such as impressions, clicks, click-through rates (CTR), and conversion rates for each product. By examining these metrics, the company can pinpoint trends and anomalies that may be affecting the visibility and performance of their products. For instance, a significant drop in impressions for certain products might indicate issues with product data quality, such as inaccuracies in titles, descriptions, or images, which can negatively impact ad relevance and visibility. Additionally, the Product performance tab can highlight changes in competitive dynamics, such as increased competition for certain keywords or categories, which could also lead to a decline in impressions. Furthermore, this tab allows Contoso Pet Supplies to assess the impact of recent changes in their campaign settings, bids, or budget allocations on product performance. By correlating these adjustments with the observed dip in impressions, they can determine if any recent changes may have inadvertently affected their campaign’s reach. Armed with this information, Contoso Pet Supplies can make informed decisions on how to optimize their product listings and campaign strategies to regain and improve their impressions. For example, they might decide to enhance product titles and descriptions, update images, or adjust bids and budgets to better compete in the marketplace. In conclusion, the Product performance tab in the store summary page is the most appropriate and effective tool for Contoso Pet Supplies to explore and diagnose the reasons behind the recent dip in impressions in their shopping campaign, enabling them to take targeted actions to rectify the issue and enhance their campaign performance.
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