Which of the following are required attributes when creating a shopping feed?
Product type
Product category
Price
Description
Certification program: 👉 Microsoft Advertising Shopping certification exam
Explanation: When creating a shopping feed for Microsoft Advertising, certain attributes are essential for the successful submission and visibility of products in shopping campaigns. Among the required attributes, Price and Description play crucial roles in ensuring that the products are properly categorized, displayed, and ultimately, purchased by potential customers. The Price attribute is fundamental because it provides the cost of the item to the customer, which is a critical piece of information that influences purchasing decisions. Accurate pricing helps in setting clear expectations and avoids customer dissatisfaction, which can arise from price discrepancies. Furthermore, search engines and shopping platforms use the price information to compare similar products and determine relevancy in search results, which can affect the product’s visibility and competitiveness. The Description attribute is equally important as it provides detailed information about the product, helping customers understand its features, specifications, and benefits. A well-crafted description not only enhances the user experience by offering clarity but also aids in SEO (Search Engine Optimization), making the product more discoverable in search queries. Descriptions should be concise yet comprehensive to capture the essential details that potential buyers need. While Product type and Product category are also important for organization and classification purposes, they are not marked as required attributes in the context of this quiz question. These attributes help in organizing products into relevant categories, making it easier for customers to navigate and find specific items, but they are not mandatory for the initial creation of the shopping feed. In summary, having accurate and detailed Price and Description attributes is critical for the successful creation and management of a shopping feed in Microsoft Advertising, as they directly impact product visibility, customer engagement, and ultimately, sales conversions.
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