Which of the following statements is true about shopping campaigns?
Ads are created from product feed data.
Ads are automatically created from your website content.
Ads do not contain images.
Ads do not require a store name.
Certification program: 👉 Microsoft Advertising Shopping certification exam
Explanation: In the context of Microsoft Advertising Shopping certification, the statement Ads are created from product feed data is true. Shopping campaigns are designed to showcase product listings directly within search results, and the creation of these ads relies on structured data provided in the product feed. The product feed is a crucial component that includes detailed information about each product, such as titles, descriptions, images, prices, availability, and other relevant attributes. This data is submitted to Microsoft Merchant Center, where it is used to generate ads automatically. The reliance on product feed data ensures that ads are accurate, up-to-date, and reflective of the inventory available on the advertiser’s website. Unlike traditional text ads that require manual creation and management, shopping ads draw directly from the product feed, streamlining the process and allowing for the efficient handling of large inventories. This method also supports dynamic updates, meaning any changes to the product feed—such as price adjustments or stock availability—are promptly reflected in the ads. In contrast, the incorrect options highlight common misconceptions about shopping campaigns: ads are not created automatically from website content, as this would not ensure the structured and precise data required for effective product listings; shopping ads do contain images, which are a critical element in attracting user attention and conveying product information visually; and ads do require a store name, as this helps to build brand recognition and trust with potential customers. By understanding that shopping ads are created from product feed data, advertisers can focus on maintaining a high-quality, comprehensive product feed to optimize their shopping campaigns’ performance and ensure that their product listings are compelling and effective in driving conversions.
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