Which report should you run to see what your audience is searching for when your product ads are shown?
Negative keyword conflict report
Search term report
Product partition report
Product dimension report
Certification program: 👉 Microsoft Advertising Shopping certification exam
Explanation: The correct answer is Search term report. When running product ads on Microsoft Advertising, understanding the specific search terms used by your audience is crucial for optimizing targeting and maximizing ad relevance. The Search term report provides valuable insights into the actual search queries that triggered your product ads to appear. By analyzing this report, advertisers can identify relevant search terms that are driving traffic and conversions, as well as uncover irrelevant or low-performing keywords that may need to be added as negative keywords. This level of granularity allows advertisers to refine their keyword targeting strategies, allocate budget more effectively, and tailor ad messaging to better align with user intent. Ultimately, leveraging the Search term report empowers advertisers to make data-driven decisions that enhance the performance and ROI of their Microsoft Advertising Shopping campaigns.
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