Your accessories-designer client wants to know what type of account they'd create for reporting on search campaigns that aren't directly supported by Search Ads 360? What account would you suggest?

You'd suggest the manager account.

You'd suggest the campaign account.

You'd suggest the submanager account.

You'd suggest the engine track account.

Certification program: 👉 Google Search Ads 360 certification exam

Explanation: For reporting on search campaigns not directly supported by Search Ads 360, the recommended account type to create is the “engine track account.” An engine track account in Search Ads 360 allows advertisers to track and report on campaigns from search engines or sources that might not be fully integrated into the platform. This is particularly useful when dealing with specialized or niche search engines that may not have direct support within Search Ads 360. Creating an engine track account enables the accessories-designer client to consolidate data, analyze performance, and generate reports for these campaigns within the Search Ads 360 interface. Unlike manager accounts, campaign accounts, or submanager accounts, an engine track account specifically addresses the need to report on non-directly supported search campaigns.

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When search campaigns aren’t directly supported by Search Ads 360, the ideal account to create for reporting purposes is a Google Analytics account. Google Analytics offers robust tracking and reporting capabilities that can provide valuable insights into the performance of these campaigns, even if they’re not managed directly within Search Ads 360.

By setting up a Google Analytics account and linking it to your client’s website, you can track various metrics related to the performance of search campaigns, such as traffic sources, user behavior, and conversion data. This allows you to understand how users interact with the website after clicking on ads and provides insights into the effectiveness of these campaigns in driving conversions and achieving business goals.

One key advantage of using Google Analytics for reporting on non-supported search campaigns is its ability to track both online and offline conversions. Through features like goal tracking and e-commerce tracking, you can measure the impact of search campaigns on various types of conversions, including purchases, form submissions, and phone calls. This comprehensive view of conversion data enables more informed decision-making and optimization of campaign strategies.

Additionally, Google Analytics offers powerful segmentation and attribution modeling capabilities, allowing you to analyze the performance of different segments of users and understand the role of search campaigns in the overall conversion path. By identifying which channels and touchpoints contribute most to conversions, you can allocate budget and resources more effectively to maximize ROI.

Furthermore, integrating Google Analytics with other Google products, such as Google Ads and Data Studio, enhances reporting capabilities and facilitates cross-platform analysis. For example, you can import Google Analytics data into Data Studio to create custom dashboards and reports that consolidate data from multiple sources, providing a holistic view of campaign performance.

In summary, when search campaigns are not directly supported by Search Ads 360, creating a Google Analytics account for reporting purposes is highly recommended. Google Analytics offers comprehensive tracking and reporting capabilities, including online and offline conversion tracking, segmentation, and attribution modeling, which provide valuable insights for optimizing campaign strategies and maximizing ROI.

Your accessories-designer client wants to know what type of account they'd create for reporting on search campaigns that aren't directly supported by Search Ads 360? What account would you suggest?

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