Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

All account levels

Client accounts

Submanager level

Manager level

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Explanation: By adding an owner to the custom column in Search Ads 360, your health and wellness client grants access and management capabilities across “All account levels”. This includes access at the client accounts, submanager level, and manager level. The owner designation ensures comprehensive control and visibility, allowing them to effectively oversee and manage custom columns throughout different account levels within Search Ads 360. This flexibility facilitates streamlined collaboration and coordination in optimizing and monitoring the performance of campaigns, providing the owner with a holistic view and control across various tiers of the account structure.

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When a health and wellness client utilizes Search Ads 360 to add an owner to a custom column, it’s essential to understand the implications of this action regarding access and management across different account levels. Search Ads 360 offers granular control over user permissions and access rights, allowing owners to delegate column management responsibilities at various levels within the account hierarchy.

At the highest level, owners can access and manage custom columns across the entire Search Ads 360 account. This means that they have the authority to create, edit, and delete custom columns that apply to all advertisers and campaigns within the account. Owners can define column settings, specify formulas, and customize metrics to align with the client’s health and wellness advertising objectives. Additionally, owners can grant or revoke access to custom columns for other users within the account, ensuring that column management remains centralized and controlled.

Furthermore, owners can also access and manage custom columns at the advertiser level within the Search Ads 360 account. Advertisers serve as containers for organizing campaigns and performance data, allowing advertisers to have unique column configurations tailored to their specific needs. Owners can create and modify custom columns within individual advertisers, providing flexibility to customize metrics and reporting for different health and wellness campaigns or product lines. This enables owners to align column settings with advertiser-specific goals and objectives, optimizing reporting and analysis at a more granular level.

Additionally, owners can delegate column management responsibilities to users with appropriate permissions at the agency or advertiser group level. Agency and advertiser groups serve as higher-level organizational structures within Search Ads 360, allowing owners to group multiple advertisers together for streamlined management and reporting. Owners can assign users within these groups the authority to create and manage custom columns for the advertisers or campaigns within their respective groups. This delegation of column management helps distribute workload and responsibility effectively while maintaining centralized oversight by owners.

In conclusion, when a health and wellness client adds an owner to a custom column in Search Ads 360, the owner can access and manage columns across different account levels, including the entire account, individual advertisers, and agency or advertiser groups. This hierarchical structure enables owners to tailor column configurations to meet the unique needs of their health and wellness advertising campaigns, ensuring comprehensive reporting and analysis capabilities while maintaining control and oversight over column management.

Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

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