A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords 'organic,' 'produce,' and 'delivery.' How will phrase match help the company's Search Ads campaign?

If the search terms contain all three of the exact keywords, their ad will appear.

If the search terms have the same meaning as the keyword, their ad will appear.

If the search terms are related to the keyword, their ad will appear.

If the search terms include the keyword's meaning, their ad will appear.


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Explanation: This match type, known as phrase match, allows the company’s ad to be displayed when the search terms contain the keywords in the exact order or with additional words before or after the phrase. By utilizing phrase match in their Search Ads campaign with the keywords “organic,” “produce,” and “delivery,” the startup organic produce delivery service can benefit in several ways. One major advantage of using phrase match is that it enables the company to target a wider range of search queries that are directly related to the keywords’ meaning.

For example, if a user searches for phrases such as “organic produce delivery near me” or “fresh produce delivery service,” the company’s ad will appear because these search terms include the meaning of the keywords. This ensures that the ad is being shown to potential customers who are specifically looking for organic produce delivery services. Another benefit of phrase match is the flexibility it provides by allowing additional words before or after the chosen keywords.

This means that if someone searches for “organic produce delivery service in my city,” the company’s ad can still appear because the search query includes the meaning of the keywords. This flexibility in matching helps maximize the reach of the Search Ads campaign and increases the chances of driving qualified traffic to the startup’s website. Additionally, phrase match allows the company to capture long-tail search queries, which are often more specific and indicative of high purchase intent. This can lead to a higher conversion rate and better return on investment for the advertising campaign.

In summary, by using phrase match for their Search Ads campaign with the keywords “organic,” “produce,” and “delivery,” the startup organic produce delivery service can ensure that their ad appears when the search terms include the meaning of the keywords. This match type provides the flexibility to capture a wider range of search queries related to their services, increasing the visibility of their ad and targeting potential customers interested in organic produce delivery.

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