After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

Her campaign is being outperformed by 78% of businesses like hers.

The campaign's budget needs to be raised by 22% to be fully optimized.

The campaign could be improved by 78% if the listed recommendations are followed.

22% of the revenue she allocates to her campaign is being used in the wrong areas.

Certification program: 👉 Google Search Ads Certification Exam"

Explanation: The correct answer is The campaign could be improved by 78% if the listed recommendations are followed. Meredith’s campaign optimization score of 22% indicates the current level of optimization achieved in her Google Search Ads campaign. A score of 22% suggests that there are numerous opportunities for improvement within the campaign, as it falls significantly below 100%, which would represent full optimization. In this context, the optimization score serves as a performance benchmark, indicating the potential for enhancing the campaign’s effectiveness. Specifically, a score of 22% implies that the campaign could potentially be improved by 78% if Meredith implements the recommendations listed on the Google Ads Recommendations page. These recommendations are tailored suggestions provided by Google to optimize various aspects of the campaign, such as keywords, ad copy, bidding strategies, and targeting options. By following these recommendations, Meredith can address areas of underperformance and enhance the overall effectiveness of her campaign, potentially leading to increased sales of her advertised products. Therefore, the selected answer accurately interprets the significance of Meredith’s campaign optimization score, highlighting the potential for improvement and the importance of implementing the listed recommendations to optimize her Google Search Ads campaign.

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