Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

They reach the right user at the right price with ads that are relevant.

They are able to save time and reinvest in the priorities they value most.

They automatically create headlines based on content on their organization's web site.

They no longer need to optimize their Search campaigns.


Certification program: 👉 Google Search Ads Certification Exam"

Explanation: Using responsive search ads, broad match, and Smart Bidding together offers the benefits of reaching the right user at the right price with relevant ads and saving time to reinvest in valued priorities. Responsive search ads adapt to show more relevant messages to potential customers, enhancing the likelihood of reaching the right user with content tailored to their needs or interests, thereby fulfilling the requirement of reaching the right user with relevant ads. Broad match allows ads to show for searches that are related to the keywords, expanding the reach to potential customers who might not have been reached otherwise, contributing to reaching the right user. Additionally, Smart Bidding utilizes machine learning to optimize bids for conversions or conversion value in each auction, ensuring advertisers pay the right price for the right user, thereby ensuring reaching the right user at the right price. Furthermore, by automating bid management and leveraging machine learning algorithms, marketers can save significant time that would have been spent on manual optimization tasks, enabling them to redirect their focus and resources towards other strategic priorities, thereby aligning with the benefit of saving time and reinvesting in valued priorities. Therefore, the correct options are They reach the right user at the right price with ads that are relevant and They are able to save time and reinvest in the priorities they value most.

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