Google Advanced Analytics Certification Exam Answers

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If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

• True
• False

What does Google Analytics call a URL that passes data parameters for reporting?

• A tag
• A hit
• A dimension
• A metric

When does the Google Analytics tracking code send a pageview hit to Analytics?

• Every time a user clicks a video
• Every time a user adds an item to a shopping cart
• Every time a user performs a search on a website
• Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics?

• Every time a user performs an action with pageview tracking
• Every time a user makes a reservation on a booking site
• Every time a user adds an event to their calendar
• Every time a user performs an action with event tracking

What does Google Analytics use to differentiate new and returning users?

• A browser cookie
• Artificial intelligence
• A randomly-assigned unique identifier
• A sequential unique identifier

What will happen if a user clears the Analytics cookie from their browser?

• Analytics will inform the user that they need to set a new Analytics cookie
• Analytics will not be able to associate user behavior data with past data collected by the tracking code
• Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
• Analytics will automatically recognize returning users

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

• True
• False

A session in Google Analytics times out after how many minutes by default?

• 5
• 15
• 30
• 60

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

• Data Import
• Browser cookies
• The Networking protocol
• The Measurement Protocol

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

• 1
• 2
• 3
• 4

Which are Goal types in Google Analytics?

• Destination
• Shopping Cart
• Pages/Screens per session
• Duration

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If data is excluded from a view using a filter, it may be recovered within thirty days.

• True
• False

Which of these scopes could be used for dimensions and metrics?

• Event-level, session-level, or transaction-level scope
• Location-level, duration-level, or user-level scope
• Hit-level, session-level, or user-level scope
• Event-level, duration-level, or transaction-level scope

When defining a measurement plan, what is the order of steps?

• Business objectives > KPIs > key actions
• KPIs > key actions > business objectives
• Key actions > KPIs > business objectives
• Business objectives > key actions > KPIs

What are macro-conversions in a measurement plan?

• The metric data used to measure business success
• The main website actions users take that accomplish stated business goals
• The secondary website actions users take that lead to main actions
• A list of keyboard shortcuts for measurement tasks in Google Analytics

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

• Advanced filters
• Cross-domain tracking
• Event tracking
• Custom Dimensions

Filters may be applied retroactively to any data that has already been processed.

• True
• False

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

• Filter 1: include U.S. > Filter 2: include Canada
• Filter 1: include Canada > Filter 2: include U.S.
• Filter 1: include U.S. and Canada
• Filter 1: exclude Europe and Asia

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

• Event Tracking
• Custom Metric
• Custom Dimension
• Custom Filter

To pair metrics with dimensions, what should they have in common?

• Same creator
• Same creation date
• Same view
• Same scope

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

• Hit
• Product
• Session
• User

Custom Dimensions can be used in which reports?

• As primary dimensions in Standard reports
• As secondary dimensions in Standard reports
• As primary dimensions in Custom Reports
• As custom metrics in Custom Reports

When a Custom Dimension is active, which data will it affect?

• Data collected before the Custom Dimension was applied
• Data collected after the Custom Dimension was applied
• All of the data in the property
• None of the data in the property

To collect the number of comments users posted to a website page, what feature would be used?

• Custom Filter
• Custom Dimension
• Custom Metric
• Custom Alert

Custom Metrics can have which scopes?

• Hit
• Product
• Session
• User

What four parameters can be included with an event hit for reporting?

• Category, Action, Label, Total Events
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Event, Category, Action, Label

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

• 0
• 1
• 2
• 3

Segments applied to reports can analyze data for which of the following groups?

• Users 25 to 34 years of age who have their browser set to Spanish
• Users who viewed a webpage, then watched a video
• Users who engaged in social media or email campaigns
• Users who have children under the age of 18

Custom segments may be created using which criteria?

• Dimensions
• Metrics
• Session dates
• Sequences of user actions

How many segments may be applied at once?

• 1
• 2
• 3
• 4

Because segments are applied before sampling, segmented data will not be sampled.

• True
• False

What report shows data segmented by channel?

• Segmentation
• Source/Medium
• Channels
• Attribution

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

• Paid Search
• Organic Search
• Direct
• Display

What report analyzes which webpages get the most traffic and highest engagement?

• Active Users report
• Engagement report
• All Pages report
• Frequency and Recency report

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

• First marketing activity
• Last marketing activity
• Single assisted conversion
• All assisted conversions

Multi-channel Funnel reports can credit conversions across which channels?

• Website referrals
• Paid and organic search
• Custom campaigns
• Television channels

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

• Primary conversion
• Assisted conversion
• Second-to-last-click attribution
• Last-click attribution

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• User Explorer report
• Active Users report
• Users Flow report
• Behavior Overview report

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

• Behavior Overview report
• Active Users report
• Users Flow report
• Cohort Analysis report

Custom Reports have which capabilities?

• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Create a report with data-driven attribution

What type of Custom Report shows a static, sortable table with rows of data?

• Explorer
• Flat Table
• Map Overlay
• Pivot Table

Which would prevent data from appearing in a Custom Report?

• A filter that filters out all data
• Not sharing the Custom report with users in the same view
• Dimensions and metrics of different scopes
• Too many dimensions applied to the Custom report

What is “remarketing” in Google Analytics?

• When users visit a website for the first time and complete a conversion
• When users are shown targeted ads to bring them back to a website and encourage a conversion
• When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
• When a user buys an available product from a competitor

To enable remarketing in Google Analytics, what must first be enabled?

• Advertising Reporting Features
• Demographics and Interests
• Google Ads or Display & Video 360 account linking
• Custom Dimension

Which remarketing audiences can be defined in Google Analytics?

• Users who visited a specific page on a website
• Users who played a video on a website
• Users who speak a particular language
• Users who searched for a product on Google Search

Remarketing can show relevant ads on which Google properties?

• Google Display Network
• Google Sites
• Mobile apps
• Google Search

What is the maximum duration a user can be included in a remarketing audience?

• 120 days
• 180 days
• 365 days
• 540 days

What Google Analytics data can be used to define a remarketing audience?

• Pre-defined Segment
• Custom Segment
• Custom Dimension
• Custom Metric

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

• 100
• 1000
• 2000
• 5000

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

• Users who posted a favorable product review
• Users who viewed a website search result page
• Users who viewed product detail pages
• Users who abandoned their shopping carts

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

• The Google Search Center
• The Google Analytics Center
• The Google Merchant Center
• The Google Help Center

To set up Dynamic Remarketing, what must first be created in Google Analytics?

• Custom Segment
• Custom Metric
• Custom Dimension
• Custom Report