Google Ads Video Professional Assessment Answers

The Latest Google Ads VIDEO PROFESSIONAL certification assessment answers are provided in this file. The file contains all potential real certification exam questions, which have been generated through multiple exam attempts. Furthermore, detailed explanations have been included for each exam question. This resource can be utilized for exam preparation. Or just passing the exam in several minutes.

Familiarize yourself with authentic exam questions to achieve success on your initial attempt.

Please be aware that Google Ads PROFESSIONAL certifications are “semi-proctored,” meaning the file cannot be directly used on the same device. However, although not encouraged, you can access the file on your phone or another device during the exam.

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Below you’ll find some selected questions from the latest real certification exam. You can get an idea about the exam format and prepare for it smarter. Need all exam questions with answers? Consider downloading our file.

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You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?

• Max CPV is often less than actual CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s auction bidding.
• Max CPV is often less than actual CPV because it’s auction bidding.
• Actual CPV is often less than max CPV because it’s a reserve buy.

Explanation: In the context of Google Video Ads, CPV or Cost-Per-View bidding allows advertisers to specify the maximum amount they’re willing to pay for a video view or other video interactions. This maximum bid is referred to as Max CPV.

The way the auction system works is that you’re not always charged your maximum bid. Instead, you pay just enough to outbid the next highest bidder. So, if the competition for a particular auction is low, you might end up paying significantly less than your max CPV. As a result, the actual CPV (the amount you actually pay for a view) is often less than the max CPV you set, because of the dynamics of auction bidding.

To reach parents who are 25 to 34 years old with a Google Video campaign, which audience solution should you use?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

Explanation: Using Demographics and Detailed Demographics in Google Video campaigns allows advertisers to target specific age groups, genders, parental status, and household income brackets. In this context, if you want to target parents who are 25 to 34 years old, you’d use the Demographics option to select that age range. Additionally, Detailed Demographics can provide even more granularity, like educational background or homeownership status, offering a refined targeting approach. This makes it the most direct and suitable solution for reaching a specific age group like parents aged 25 to 34.

Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?

• Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.
• The company’s plans will save to one place in the interface for easier analysis.
• Reach Planner will pull data from Google Analytics for consideration when making forecasts.
• The company’s default campaign preferences will automatically install into each plan.

Explanation: Reach Planner in Google Ads is designed to help you forecast the reach and frequency of video campaigns on YouTube and the Google Display Network. One of the benefits of using Reach Planner in the same account where the team plans to run the campaign is that the tool can analyze the historical performance of shared features, such as negative keyword lists. By evaluating these features, Reach Planner can provide more accurate and tailored predictions for the upcoming campaign. Negative keyword lists, in particular, help to exclude certain search terms from triggering your ads, which can be crucial for targeting and ensuring your ad’s relevance. By analyzing how these lists have performed historically, you can make more informed decisions about potential reach and engagement in future campaigns.

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You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?

• Max CPV is often less than actual CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s auction bidding.
• Max CPV is often less than actual CPV because it’s auction bidding.
• Actual CPV is often less than max CPV because it’s a reserve buy.

To reach parents who are 25 to 34 years old with a Google Video campaign, which audience solution should you use?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?

• Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.
• The company’s plans will save to one place in the interface for easier analysis.
• Reach Planner will pull data from Google Analytics for consideration when making forecasts.
• The company’s default campaign preferences will automatically install into each plan.

A business owner is setting up their first Video action campaign and wants to get optimal results from the ads. Which recommended best practice should they follow?

• They should make sure that videos are no longer than five seconds.
• They should make sure that videos are longer than eight seconds.
• They should run five ad variants per campaign.
• They should run a single ad variant per campaign.

Video action campaigns have what primary benefit?

• They simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPA.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.
• They simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPV.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.

The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?

• They can be predictive of a full sale.
• They have the same value as a primary conversion.
• They help increase brand awareness.
• They create greater loyalty among customers.

A marketing manager is looking for a measurement solution for an upcoming awareness Video campaign. The solution should let them measure the share of views the audience will have a chance to see. What measurement solution should they use to achieve this and how can they gain access to it?

• Active View, accessible by contacting their Google team.
• Active View, accessible by adding appropriate columns to their statistic tables.
• Unique Reach and Frequency, accessible by adding appropriate columns to their statistic tables.
• Unique Reach and Frequency, accessible by contacting their Google team.

A business owner wants to track conversions for their Video action campaign, but they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?

• Extend the conversion window to be longer.
• Ask store visitors where they heard about the company.
• Send a survey to existing customers asking about their checkout experience.
• Compare video ad interactions against the timing of completed sales.

Before you can reach and engage with potential customers via a Google Video campaign, what step must you complete?

• Install a video code on your website.
• Prepare a manual bidding strategy.
• Build a list of relevant keywords.
• Link Google Ads to your YouTube channel.

A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign’s success?

• Video played to
• Display impression share
• Conversions
• Earned actions

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

• Bumper ads
• Non-skippable in-stream ads
• Masthead ads
• In-feed video ads

If a business owner wanted to understand how user interaction with their video ads leads to product sales, what feature of their Video action campaign would they use?

• Smart bidding
• Click-through rate
• Conversion tracking
• Custom Intent Audiences

For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

• Targeted observations
• Purchase intent lift
• Earned views
• Core performance metrics

The owner of a music store wants to increase awareness for his store, and has been told that Google’s Video solutions can assist him. How can Google’s Video solutions assist the store owner with Video campaigns?

• Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
• Google’s Video solutions automatically create video assets based on the content of the domain being advertised.
• Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

A business owner has a primary marketing objective to grow consideration with the help of a Google Video campaign. They only want to pay when a user watches the entirety of the video ad. What bidding solution would be best for them to use?

• Cost-per-action bidding
• Maximize Conversions bidding
• Cost-per-view bidding
• Cost-per-click bidding

For a new awareness Google Video campaign that uses custom audiences, you’re considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

• In order to make sure the reach of the campaign won’t become restricted.
• In order to prevent the average cost-per-view from increasing.
• In order to make sure there’s no limit on the types of video formats served.
• In order to avoid having the campaign not run at all.

A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with “brand awareness and reach” as the campaign goal. What budget type should they use for their Google Video campaign and why?

• Daily, since Google Ads will spend their total budget faster than “campaign total.”
• Daily, since Google Ads will spend their total budget evenly over the course of the campaign.
• Campaign total, since Google Ads will spend their total budget evenly over the course of the campaign.
• Campaign total, since Google Ads will spend their total budget faster than “daily.”

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

• Add Contextual audiences
• Add skippable in-stream ads
• Change the frequency settings
• Change the bid strategy to CPM

You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

• Because Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
• Because you built a campaign that didn’t match the plan settings in Reach Planner.
• Because Reach Planner forecasts aren’t compatible with awareness campaigns.
• Because you used Reach Planner during the least optimal time of day.

While creating a Google Video campaign, the account manager has selected “brand awareness and reach” as his campaign goal, which automatically uses Target cost-per-million impressions (tCPM) as the bidding strategy. How will this benefit the campaign?

• It will optimize bids to put the campaign’s message in front of as many relevant people as possible.
• It will analyze historical feedback and make adjustments to bids based on performance signals.
• It will generate as many impressions as possible in line with the Target cost-per-acquisition.
• It will acquire as many clicks as possible according to the daily budget that has been set.

If your goal is to grow consideration of your products in your potential customers’ purchase cycles, how can a Google Video campaign help?

• By letting consumers use online video to seek out the best deals on specific products and services.
• By letting consumers quickly compare businesses with similar offerings at once.
• By letting consumers browse large product and service inventories they may want to purchase from.
• By letting consumers use online video for information gathering before making a purchase.

A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

• Brand Lift, after the campaign receives over 1,000 clicks.
• Active View, before the campaign delivers any impressions.
• Active View, after the campaign receives over 1,000 clicks.
• Brand Lift, before the campaign delivers any impressions.

To grow consideration for a new tourist package tailored to rock climbers, a travel company should use which of the following audience solutions?

• Affinity Audiences
• Life Events
• Customer Match
• Custom Audiences

When creating a new Google Video campaign with an awareness goal, what’s the benefit of opting into Google Video partners?

• Extending the reach of video ads to YouTube Live streaming and Premieres.
• Extending the reach of video ads to a collection of leading publisher sites and apps.
• Providing access to audiences on the YouTube mobile homepage.
• Providing access to more engagement metrics to measure the impact of the campaign.

After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?

• They should do it before the campaign serves any impressions.
• They should do it once the campaign first starts serving impressions.
• They should do it once the campaign ends.
• They should do it two weeks after the campaign starts serving impressions.

You have multiple video assets to work with, and your goal is to create a Google Video campaign that will grow interest in your product for as many people as possible. How should you make that happen?

• You should use masthead ads for a major sales promotion.
• You should use bumper ads on competitive video content.
• You should use video ad sequencing and target CPM bidding.
• You should select the best creative asset and run a single ad.

If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?

• Engage with website visitors by adding the Life Events audience type.
• Add Demographics Audiences to re-engage with existing customers.
• Remove audience restrictions with run-of-network targeting.
• Re-engage with existing customers by adding Custom Audiences.

The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

• To avoid double serving ads in the Google Search results.
• To prevent Google Ads from double-counting conversions.
• To enable Video ad extensions within their Google Search campaign ads.
• To receive a reduction on their average cost-per-view.

You want to use Custom Audiences with your new Video action campaign and you’re already capturing the important user interactions that create conversions. What should you do to further optimize your campaign and obtain additional tracking events?

• You should disable non-skippable in-stream ads.
• You should use 10 to 15 of the highest converting keywords from your Search campaign.
• You should implement automatic placements from your existing Display campaign.
• You should set bumper ads as your preferred ad type.

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

• Bumper ads and CPV bidding.
• Bumper ads and CPM bidding.
• Skippable in-stream ads and CPM bidding.
• Skippable in-stream ads and CPV bidding.

A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

• Have a clear call-to-action such as “Learn more.”
• Reach a broad audience with Dynamic video ads.
• Add location extensions to focus on selected geographic locations.
• Link your Google Ads account to your Google Merchant Center account.

How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?

• By slightly inflating the estimate provided by the traffic estimator during campaign setup.
• By slightly inflating the average amount you’re willing to pay for your campaign.
• By using the estimate provided by the traffic estimator during campaign setup.
• By deciding on the highest amount you’re willing to pay for your campaign.

A marketing manager needs to get recommendations for features, settings, and solutions for a Google Video campaign. What action should they take to get the information needed when creating a campaign?

• Upload at least one video to YouTube.
• Set a budget for the new campaign.
• Link Google Ads to the manager’s YouTube channel.
• Select a campaign goal.

With the goal of driving awareness for a new product from their company, a business owner considers inflating their target cost-per-thousand impressions (tCPM) bid in their Google Video campaign. What may be the unwanted result of inflating the tCPM bid for this new campaign?

• Inflation might prevent other campaigns in the account from running for the entirety of their ad schedules.
• Inflation might result in the targeting of irrelevant demographics and placements.
• Inflation might cause too many impressions of the same ads to serve to the same users.
• Inflation might result in the budget depleting faster without increasing unique reach.

If you want to generate leads for your business and it’s your first time creating a Video action campaign, what ad formats should you expect to be used?

• Skippable in-stream ads and bumper ads.
• Skippable in-stream ads and in-feed video ads.
• Non-skippable in-stream ads and in-feed video ads.
• Non-skippable in-stream ads and bumper ads.

A toy company wants to build awareness and recall for their brand using a new Google Video campaign. What will the Google Video campaign let the company do?

• It will let the toy company reach potential customers and keep the brand top of mind.
• It will let the toy company reach potential customers in decision-making moments.
• It will let the toy company surface comparisons to potential customers in similar businesses.
• It will let the toy company influence potential customers in opinion-shaping moments.

To drive online donations to their website, the marketing team for a wildlife conservation group is creating a Video action campaign. What actions should they take to achieve their goal?

• They should use only one version of their ad, and make sure it’s at least 10 seconds long.
• They should use only one version of their ad, and make sure it’s less than 10 seconds long.
• They should test multiple variants of their ads, and make sure they’re less than 10 seconds long.
• They should test multiple variants of their ads, and make sure they’re at least 10 seconds long.

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

• Address the viewer’s desire for food in the first five to 10 seconds of the video.
• Explain the company’s background during the first half of the video.
• Add as much diverse imagery and language as possible throughout the ad to hold the viewer’s attention.
• Use “Sign up to our newsletter” as the primary call-to-action.

A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

• They’ll get to see the terms people were searching for when seeing their ads.
• They’ll see how many ads served to how many people and how many times, across devices and formats.
• They’ll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
• They’ll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

• Skippable in-stream ads and bumper ads.
• Non-skippable in-stream ads and in-feed video ads.
• Non-skippable in-stream ads and mastheads.
• Skippable in-stream ads and in-feed video ads.

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

• Awareness.
• Consideration.
• Perspective.
• Action.

If you create a new Google Video campaign with no marketing goal selected and you want to get as many impressions as possible from your bidding strategy, what’s the best bidding strategy to use to achieve your marketing objective?

• Maximum CPV.
• Target CPA.
• Target CPM.
• Maximize Conversions.

You know that mixing ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

• Masthead ads and bumper ads.
• Masthead ads and non-skippable in-stream ads.
• Skippable in-stream ads and bumper ads.
• Skippable in-stream ads and non-skippable in-stream ads.

A marketing manager used Reach Planner to forecast an awareness Video campaign. What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?

• They should use Reach Planner after the campaign has been active for a week so it has relevant data to create more accurate planning.
• They should include key words related to their products so Reach Planner can narrow down the campaign’s settings.
• They should use Reach Planner from within their Google Analytics account so there are more insights to use in the plan.
• They should make sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

• Layer as many audience types as possible within the same ad group.
• Use 10 to 15 of the best-converting key words from their Search campaigns.
• Use five of their best-converting placements from their Display campaigns.
• Combine their Custom Audiences with Demographic Audiences in the same ad group.

A business owner wants to run a Video action campaign that reaches customers who already searched for specific key words on Google Search. Which audience solution should this business owner prioritize?

• Custom Audiences.
• In-Market Audiences.
• Customer Match.
• Demographics and Detailed Demographics.

After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?

• Life Events.
• Demographics and Detailed Demographics.
• In-Market.
• Affinity Audiences.

An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?

• More campaign extensions will be available for the Video campaign.
• It’ll allow for faster approval by the system for new ads.
• The Video campaign will automatically use assets from the other campaigns.
• It prevents Google Ads from double-counting conversions.

A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?

• Cross-check their ad schedule against their business hours to make sure they’re available for calls.
• Promote their YouTube videos on their social media channels to drive more traffic.
• Have at least 10 different ad creatives to run simultaneously.
• Offer a free dessert for every new business contract signed during the Video campaign.

You want to grow consideration with a Google Video campaign and have a short creative that’s well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?

• Longer videos can incorporate more key words, leading to better results in Google Search.
• Longer videos are less expensive to produce than shorter videos.
• Longer videos are more likely to be served on premium inventory.
• Longer videos give you more time to share information and showcase your product or service in detail.

An account manager has noticed that their Video campaigns have reached a large number of unique viewers, but the frequency is very high. What might the account manager infer from this?

• The creative used in the campaigns is very effective, leading to more views.
• The same ads are being shown to the same people multiple times.
• The ads are being served on a wide variety of websites and apps, leading to diverse viewership.
• The target audience for the campaign is very narrow.

A toy company wants to target parents whose children are 3 to 6 years old. What would be a suitable audience solution for their Google Video campaign?

• Parents of children 0 to 6 years old.
• Parents of toddlers.
• Parents of preschoolers.
• Parents of school-aged children.

What bidding strategy should you use if you want to reach potential customers with relevant messages throughout the entire purchase journey, and you’re using a Video campaign that focuses on multiple marketing objectives across different stages?

• Maximum CPV.
• Target CPA.
• Target ROAS.
• Multiple bid strategies.

How can the owner of a music store use Google’s Video solutions to increase awareness for his business?

• By using Google’s Video solutions to simplify the campaign management process and automatically create new ad groups on a monthly basis.
• By using Google’s Video solutions to call on machine learning for setting budgets and bids within 24 hours of setting up a Video campaign live
• By using Google’s Video solutions to simplify the campaign process and automatically align to his marketing objectives.
• By using Google’s Video solutions to automatically create video assets based on the content of the advertised domain.

How can a Google Video campaign help grow consideration of products in potential customers’ purchase cycles?

• It lets consumers use online video for information gathering before making a purchase.
• It lets consumers browse large product and service inventories they may want to purchase from.
• It lets consumers use online video to seek out the best deals on specific products and services.
• It lets consumers quickly compare businesses with similar offerings at once.

How would you describe a primary benefit of Video action campaigns?

• By explaining that they simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPA.
• By explaining that they expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
• By explaining that they simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPV.
• By explaining that they expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

After running successful Search and Display campaigns to drive action, you’ve decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

• Because more campaign extensions will be available for the Video campaign.
• Because it’ll allow for faster approval by the system for new ads.
• Because the Video campaign will automatically use assets from the other campaigns.
• Because it prevents Google Ads from double-counting conversions.

What’s the value of measuring unique reach and frequency in an awareness Video campaign?

• It evaluates media efficiency, since it measures the share of impressions that the user may have a chance to see.
• It shows how many ads served to people and how many times, across devices and formats.
• It lets you see the terms people were searching for when seeing your ads.
• It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.

An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner. Why should they use Reach Planner in the same account where they expect to run the planned campaign?

• It’ll pull data from Google Analytics for consideration when making forecasts.
• It’ll analyze the historical performance of shared features, such as negative keyword lists.
• Their default campaign preferences will automatically install into each plan.
• Their plans will save to one place in the interface for easier analysis.

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

• They should use the contact form to ask where potential customers learned about the restaurant.
• They should enable Google Ads conversion tracking.
• They should cross-check their ad schedule against when they received leads.
• They should ask their customers whether they’ve seen the videos.

A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

• Use masthead ads for a major sales promotion.
• Select the best creative asset and run a single ad.
• Use bumper ads on competitive video content.
• Use video ad sequencing and target CPM bidding.

You’re using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

• By disabling non-skippable in-stream ads.
• By using 10 to 15 of the highest-converting keywords from your Search campaign.
• By implementing automatic placements from your existing Display campaign.
• By setting bumper ads as your preferred ad format for the campaign.

A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

• Consideration
• Perspective
• Awareness
• Action

If you ran a consideration Video campaign for one year and now want proof that your investment was effective based on the number of times users actually clicked on your videos, what consideration measurement metric should you use?

• Earned views
• Targeted observations
• Core performance metrics
• Purchase intent lift

You decide to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners when setting up your campaign?

• Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
• Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
• Because it can give you access to audiences on the YouTube mobile homepage.
• Because it can give you access to more engagement metrics to measure the impact of the campaign.

If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

• By using Reach Planner from within your company’s Google Analytics account so there are more insights to use in the plan.
• By including key words related to the company’s products so Reach Planner can narrow down the campaign’s settings.
• By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
• By using Reach Planner after the campaign’s been active for a week so it has relevant data to create more accurate planning.

You’re setting up a Video campaign to grow consideration. What ad formats should you expect to run?

• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and mastheads
• Skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads

What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?

• Demographics and Detailed Demographics
• Life Events
• In-Market
• Affinity Audiences

Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

• Custom Audiences
• Affinity Audiences
• Life Events
• Demographics and Detailed Demographics

After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?

• They should do it two weeks after the campaign starts serving impressions.
• They should do it before the campaign serves any impressions.
• They should do it once the campaign first starts serving impressions.
• They should do it once the campaign ends.

What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

• You should use Active View, which is accessible only by contacting your Google team.
• You should use Active View, which is accessible by adding appropriate columns to statistic tables.
• You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tables.
• You should use Unique Reach and Frequency, which is accessible by contacting your Google team.

How can a Google Video campaign help a consumer goods company build awareness and recall for their brand?

• It can use the Google Video campaign to surface comparisons to potential customers in similar businesses.
• It can use the Google Video campaign to influence potential customers in opinion-shaping moments.
• It can use the Google Video campaign to reach potential customers in decision-making moments.
• It can use the Google Video campaign to reach potential customers and keep the brand top of mind.

A business owner wants to track conversions for their Video action campaign. But they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?

• Ask store visitors where they heard about the company.
• Compare video ad interactions against the timing of completed sales.
• Extend the conversion window to be longer.
• Send a survey to existing customers asking about their checkout experience.

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they’re unsure what to base the figure on. What’s a valid way for them to determine the tCPM for the business’s new Video campaign?

• Decide on the highest amount they’re willing to pay for this campaign.
• Use the estimate in the traffic estimator during campaign setup.
• Slightly inflate the estimate in the traffic estimator during campaign setup.
• Slightly inflate the average amount the account manager is willing to bid for this campaign.

To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast. Why was there such a significant mismatch between the campaign results and forecast data?

• Because the marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
• Because Reach Planner isn’t compatible with awareness campaigns.
• Because Reach Planner forecasts are compatible with Video campaigns for any marketing objective.
• Because the marketing manager used Reach Planner during the least optimal time of day.

Your main goal is to drive sales through your company’s website, and you’ve been advised to track conversion events like page visits and adding-to-cart. Why is tracking those lighter conversion events advisable?

• It’s advisable because they have the same value as a primary conversion.
• It’s advisable because they create greater loyalty among customers.
• It’s advisable because they help increase brand awareness.
• It’s advisable because they can be predictive of a full sale.

Using your Video campaign, you want to reach customers who already searched for specific keywords on Google Search. Which audience solution would you use?

• You’d use Customer Match.
• You’d use In-Market Audiences.
• You’d use Demographics and Detailed Demographics.
• You’d use Custom Audiences.

A marketing manager is creating a Google Video campaign with a product and brand consideration marketing goal. What solutions effectively align with that goal?

• Skippable in-stream ads and CPM bidding.
• Skippable in-stream ads and CPV bidding.
• Bumper ads and CPV bidding.
• Bumper ads and CPM bidding.

When creating a new awareness Google Video campaign, why should you keep the two audience solutions of Demographics and Detailed Demographics and Custom Audiences separate?

• Because the reach of the campaign won’t become restricted.
• Because there will be no limit on the types of video formats served.
• Because it prevents the average cost-per-view from increasing.
• Because it avoids having the campaign not run at all.

A business owner wants to understand how user interaction with their video ads leads to product sales. What feature of the Video action campaign would provide this information?

• Conversion tracking.
• Smart bidding.
• Custom Intent Audiences.
• Click-through rate.

A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release. They’re considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid for this new campaign?

• Inflation might cause too many impressions of the same ads to serve to the same users.
• Inflation will likely result in the targeting of irrelevant demographics and placements.
• Inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
• Inflation could result in the budget depleting faster without increasing unique reach.

A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?

• Install a video code on their website.
• Prepare a manual bidding strategy.
• Build a list of relevant keywords.
• Link Google Ads to their YouTube channel.

The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis. Which of the following creative implementations would you recommend the marketing manager to use to help achieve their goal?

• Address the viewer’s desire for food in the first 5 to 10 seconds of the video.
• Use “Sign up to our newsletter” as the primary call-to-action.
• Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
• Explain the background of the company during the first half of the video.

After working with Google Search campaigns in the past, you’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why is it a good idea to create your Google Video campaign in the same account as your Google Search campaigns?

• Because you can prevent Google Ads from double counting conversions.
• Because you can enable Video ad extensions within your Google Search campaign ads.
• Because it avoids double serving ads in the Google Search results.
• Because you can receive a reduction on your average cost-per-view.

What action should you take to get recommendations for features, settings, and solutions for your Google Video campaign?

• You should set up a budget for the new campaign.
• You should link Google Ads to your YouTube channel.
• You should upload at least one video to YouTube.
• You should select a campaign goal.

If you run a Video action campaign for two weeks and still have 30% of your budget remaining, how can you increase delivery until your campaign goes over the budget cap?

• You can change the bid strategy to CPM.
• You can add skippable in-stream ads.
• You can add contextual audiences.
• You can change the frequency settings.

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

• Max CPV is often less than actual CPV because it’s auction bidding.
• Max CPV is often less than actual CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s auction bidding.

To generate leads for your business, you’re creating a Video action campaign for the first time. What ad formats should you expect to be used?

• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and bumper ads

To increase awareness for his business, the owner of a music store wants to use Google’s Video solutions. How can they help him achieve his goal?

• It can automatically create video assets based on the content of the advertised domain.
• It can simplify the campaign creation process by automatically aligning to marketing objectives.
• It can use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
• It can simplify the campaign management process by automatically creating new ad groups on a monthly basis.

You’ve relied on word-of-mouth marketing for years to run your small business, but now you want to try a Video campaign to bring in bigger business. You think a campaign with the leads campaign goal would work best to help achieve your goal. What other action should you take to make sure your campaign is effective?

• You should use the contact form to ask where potential customers learned about your business.
• You should cross-check your ad schedule against when you received leads.
• You should ask your customers whether they saw your videos.
• You should enable Google Ads conversion tracking.

You want to create a Google Video campaign that has product and brand consideration as the marketing goal. What solutions best align with that goal?

• Skippable in-stream ads and CPM bidding
• Skippable in-stream ads and CPV bidding
• Jumper ads and CPV bidding
• Jumper ads and CPM bidding

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

• Test multiple variants of their ads, and make sure they’re at least 10 seconds long.
• Use only one version of their ad, and make sure it’s less than 10 seconds long.
• Use only one version of their ad, and make sure it’s at least 10 seconds long.
• Test multiple variants of their ads, and make sure they’re less than 10 seconds long.

Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they’ve spent 80% of the campaign budget. What action should they take next to grow conversion volume?

• They should add Demographics Audiences to re-engage with existing customers.
• They should re-engage with existing customers by adding Custom Audiences.
• They should engage with website visitors by adding the Life Events audience type.
• They should remove audience restrictions with run-of-network targeting.

A Google Video campaign with “brand awareness and reach” selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?

• By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
• By creating as many impressions as possible in line with the tCPM.
• By acquiring as many clicks as possible according to the daily budget that’s been set.
• By analyzing historical feedback and making adjustments to bids based on performance signals.

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

• It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
• It’ll give them access to audiences on the YouTube mobile homepage.
• It’ll give them access to more engagement metrics to measure the impact of the campaign.
• It’ll extend the reach of video ads to a collection of leading publisher sites and apps.

After running an awareness Video campaign, you want to know whether the campaign shifted user perception or behavior toward your products. What measurement solution should you use to find out that information and when should you implement it?

• You should use Brand Lift after the campaign receives over 1,000 clicks.
• You should use Brand Lift before the campaign delivers any impressions.
• You should use Active View before the campaign delivers any impressions.
• You should use Active View after the campaign receives over 1,000 clicks.

If you create a consideration Video campaign and want to measure it through a Brand Lift study, when should you set up that study to get optimal control and exposed groups?

• You’d do it once the campaign ends.
• You’d do it before the campaign serves any impressions.
• You’d do it two weeks after the campaign starts serving impressions.
• You’d do it once the campaign first starts serving impressions.

Although you’re aware that it’s a good idea to mix ad formats, you don’t know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

• Skippable in-stream ads and bumper ads
• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and bumper ads

If you’re trying to evaluate the performance of your first awareness Video campaign, what fundamental metric should you use to measure the campaign’s success?

• Conversions
• Video played to
• Display impression share
• Earned actions

A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?

• By influencing potential customers in opinion-shaping moments.
• By comparing them to similar businesses in the same industry.
• By reaching potential customers in decision-making moments.
• By reaching potential customers and keeping the brand top of mind.

An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?

• The Video campaign will automatically use assets from the other campaigns.
• It’ll allow for faster approval by the system for new ads.
• It prevents Google Ads from double-counting conversions.
• More campaign extensions will be available for the Video campaign.

You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?

• You should compare video ad interactions against the timing of completed sales.
• You should ask store visitors where they heard about your company.
• You should send a survey to existing customers asking about their checkout experience.
• You should extend the conversion window to be longer.

A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?

• Optimize the campaign for phone calls.
• Optimize the campaign for impressions.
• Optimize the campaign for “add to cart.”
• Optimize the campaign in-app purchases.

A marketing manager wants to reach female users who are 35 to 44 years old with the help of a Google Video campaign. Which audience solution should they use?

• Life Events
• Affinity Audiences
• Custom Audiences
• Demographics and Detailed Demographics

If the goal of your Video campaign is to grow consideration, what ad formats should you expect to run?

• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and mastheads
• Skippable in-stream ads and bumper ads

If a marketing manager wants to create a Google Video campaign using multiple video assets to grow interest in a product among the largest possible audience, what should they do?

• They should use video ad sequencing and target CPM bidding.
• They should select the best creative asset and run a single ad.
• They should use bumper ads on competitive video content.
• They should use masthead ads for a major sales promotion.

A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using “brand awareness and reach” as the campaign goal. Which budget type should the florist chain use, and Why?

• “Campaign total,” because Google Ads will spend their total budget faster than Daily will.
• “Daily,” because Google Ads will try to spend their total budget evenly over the duration of their campaign.
• “Campaign total,” because Google Ads will try to spend their total budget evenly over the duration of their campaign.
• “Daily,” because Google Ads will spend their total budget faster than “Campaign total” will.

Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal. What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

• Preventing Google ads from double counting conversions.
• Enabling Video ad extensions within their Google Search campaign ads.
• Receiving a reduction on their average cost-per-view.
• Avoiding double serving ads in the Google Search results.

Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

• You should use cost-per-action bidding.
• You should use cost-per-click bidding.
• You should use Maximize Conversions bidding.
• You should use cost-per-view bidding.

What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

• Affinity Audiences
• Custom Audiences
• Life Events
• Customer Match

Using a Video action action campaign, a winery hopes to attract customers to its website for an annual holiday sale. Which creative best practice should they employ to encourage customer interaction?

• They should have a clear call-to-action, such as “Learn more.”
• They should reach a broad audience with dynamic video ads.
• They should add location extensions to focus on selected geographic locations.
• They should link their Google Ads account to the Google Merchant Center account.

You’ve been running a Google Video campaign for awareness with video ads that are 30 seconds long. But now you want to remarket to your audience with memorable, shorter video ads. What video ad format would you use to achieve that goal?

• Masthead ads.
• In-feed video ads.
• Bumper ads.
• Non-skippable in-stream ads.

Which of the following accurately describes a primary benefit of Video action campaigns?

• They simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPV.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.
• They simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPA.

A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?

• Purchase intent lift.
• Earned views.
• Targeted observations.
• Core performance metrics.

If an account manager is new to using Custom Audiences as an audience solution for a new Video action campaign, what implementation suggestion should they try?

• Layering as many Audience types as possible within the same ad group.
• Using five of the best-converting placements from their Display campaigns.
• Using 10 to 15 of the best-converting keywords from their Search campaigns.
• Combining Custom Audiences with Demographic Audiences in the same ad group.

A company is looking to grow consideration of their products in their potential customers’ purchase cycles. Why is a Google Video campaign an appropriate method to meet their goals?

• Because consumers use online video for information gathering before making a purchase.
• Because online video lets consumers browse large product and service inventories they may want to purchase from.
• Because consumers use online video to seek out the best deals on specific products and services.
• Because online video lets consumers quickly compare similar businesses at once.

After running a Video action campaign for two weeks, an account manager still has 30% of his budget left intact. How can he increase delivery until the campaign exceeds the budget cap?

• by adding contextual audiences.
• by adding skippable in-stream ads.
• by changing the frequency settings.
• by changing the bid strategy to CPM.

You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign’s success?

• Conversions
• Video played to
• Display impression share
• Earned actions

Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Masthead ads and bumper ads
• Skippable in-stream ads and non-skippable in-stream ads

If you’re tracking conversions for your Video action campaign and you fear your campaign won’t track some of them because oftentimes customers take extra time to make final decisions on their purchases, what conversion tracking best practice can you use to accurately measure conversions?

• You can compare video ad interactions against the timing of completed sales.
• You can ask store visitors where they heard about the company.
• You can send a survey to existing customers asking about their checkout experience.
• You can extend the conversion window to be longer.

A marketing manager used Reach Planner to create a forecast for a new awareness Video campaign. The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast. What’s the likely cause of the significant mismatch between the campaign results and forecast data?

• The marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
• Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
• The marketing manager used Reach Planner during the least optimal time of day.
• Reach Planner forecasts aren’t compatible with awareness campaigns.

An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They’re considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign. Why should they keep the two audience solutions separate?

• To prevent the average cost-per-view from increasing.
• So the reach of the campaign won’t become restricted.
• So there’s no limit on the types of video formats served.
• To avoid the campaign not being able to run at all.

For your awareness Video campaign, you’re looking for a measurement solution that lets you measure the share of views your audience will have a chance to see. What measurement solution should you use and how can you gain access to it?

• You should use Unique Reach and Frequency, which are accessible by adding columns to your statistic tables.
• You should use Unique Reach and Frequency, which are accessible by contacting your Google team.
• You should use Active View, which is accessible only by contacting your Google team.
• You should use Active View, which is accessible by adding appropriate columns to your statistic tables.

The owner of a clothing store wants to drive awareness to a new product line that they’re about to launch. A new Google Video campaign is being created with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What is the best bidding strategy for the clothing store to achieve their marketing objective?

• Maximum CPV
• Target CPA
• Maximize Conversions
• Target CPM

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

• Videos must be no longer than 5 seconds.
• Run a single ad variant per campaign.
• Videos must be longer than 8 seconds.
• Run five ad variants per campaign.

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn’t sure what other tracking events they might obtain. How can they further optimize their campaign?

• They can set bumper ads as their preferred ad type.
• They can use 10 to 15 of the highest converting key words from your Search campaign.
• They can implement automatic placements from their existing Display campaign.
• They can disable non-skippable in-stream ads.

The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart. Why is it a good idea for the marketing team to track those lighter conversion events?

• because they help increase brand awareness.
• because they have the same value of a primary conversion.
• because they create greater loyalty among customers.
• because they can be predictive of a full sale.

You’re creating a Video action campaign for the first time to generate leads for your business. What ad formats should you expect to be used?

• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and bumper ads

If you’re creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding, what should you expect for your max CPV compared to your actual CPV?

• Max CPV is often less than actual CPV because it’s auction bidding.
• Max CPV is often less than actual CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s auction bidding.
• Actual CPV is often less than max CPV because it’s a reserve buy.

If a marketing team at a wildlife conservation organization wanted to set up a Video campaign to help drive online donations to their website, what actions should they take?

• They could test multiple variants of their ads, and make sure they’re less than 10 seconds long.
• They could test multiple variants of their ads, and make sure they’re at least 10 seconds long.
• They could use only one version of their ad, and make sure it’s at least 10 seconds long.
• They could use only one version of their ad, and make sure it’s less than 10 seconds long.

With a Video action campaign, a marketing manager wants to get optimal results from their ad. Which best practice should they implement?

• Making sure that videos are no longer than five seconds
• Making sure that videos are longer than eight seconds.
• Running a single ad variant per campaign.
• Running five ad variants per campaign.

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they’ve spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

• Engage with website visitors by adding the Life Events audience type.
• Re-engage with existing customers by adding Custom Audiences.
• Add Demographics Audiences to re-engage with existing customers.
• Remove audience restrictions with run-of-network targeting.

Your Google Video campaign is driving awareness of a new service your company will soon release, and you’re considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign?

• Because inflation will likely result in the targeting of irrelevant demographics and placements.
• Because inflation could result in the budget depleting faster without increasing unique reach.
• Because inflation might cause too many impressions of the same ads to serve to the same users.
• Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

If you want to run a Video action campaign that reaches customers who already searched for specific key words on Google Search, which audience solution should you use?

• Demographics and Detailed Demographics
• Customer Match
• Custom Audiences
• In-Market Audiences

If you run a successful Search and Display campaign to drive action and then decide to run a Video campaign with the same objective, why should you keep the Video campaign in the same account as the other campaigns?

• To prevent Google Ads from double-counting conversions.
• So that more campaign extensions will be available for the Video campaign.
• So the Video campaign will automatically use assets from the other campaigns.
• To allow for faster approval by the system for new ads.

A winery’s Video action campaign is meant to attract customers to their website for their annual holiday sale. To encourage consumer interaction, which creative best practice would the winery implement?

• They’d add location extensions to focus on selected geographic locations.
• They’d link their Google Ads account to the Google Merchant Center account.
• They’d have a clear call-to-action, such as “Learn more.”
• They’d reach a broad audience with dynamic video ads.

To find out how users’ interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

• You’d use conversion tracking.
• You’d use click-through rate.
• You’d use smart bidding.
• You’d use Custom Intent Audiences.

When setting up a consideration Google Video campaign, what bidding solution should you use?

• Cost-per-click bidding
• Cost-per-action bidding
• Cost-per-view bidding
• Maximize Conversions bidding

To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?

• Consideration
• Action
• Awareness
• Perspective

You want to reach and engage with your audience via a Google Video campaign. What step do you need to complete to get started?

• You need to install a video code on your website.
• You need to prepare a manual bidding strategy.
• You need to link Google Ads to your YouTube channel.
• You need to build a list of relevant key words.

You’re creating a Video action campaign and plan to use Custom Audiences. What should you do to get the most value from this audience solution?

• You should set bumper ads as your preferred ad format for the campaign.
• You should implement automatic placements from your existing Display campaign.
• You should disable non-skippable in-stream ads.
• You should use 10 to 15 of the highest-converting key words from your Search campaign.

A travel company wants to drive consideration for their new tour that’s tailored to advanced surfers. Which of the following audience solutions would be most appropriate for the company to use?

• Custom Audiences
• Customer Match
• Life Events
• Affinity Audiences

What will measuring the unique reach and frequency in your awareness Video campaign tell you?

• It will allow you to see the terms people were searching for when seeing your ads.
• It will show you how many ads served to people and how many times, across devices and formats.
• It will measure lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
• It will evaluate media efficiency, since it measures the share of impressions that the user may have a chance to see.

To drive as many to-go orders as possible on a weekly basis, which creative implementation should the owner of a restaurant focus on?

• The owner should focus on addressing the viewer’s desire for food in the first five to 10 seconds of the video.
• The owner should focus on adding as much diverse imagery and language as possible throughout the ad to hold the viewer’s attention.
• The owner should focus on using “Sign up to our newsletter” as the primary call-to-action.
• The owner should focus on explaining the company’s background during the first half of the video.

A clothing store owner who wants to drive awareness to a new product line that’s being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

• Target CPA
• Maximum CPV
• Target CPM
• Maximize Conversions

Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?

• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and non-skippable in-stream ads
• Masthead ads and bumper ads
• Skippable in-stream ads and bumper ads

The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?

• In-Market
• Life Events
• Demographics and Detailed Demographics
• Affinity Audiences