Exam Answers: Google Display and Video 360 Certification Answers [Updated]

Google Display & Video 360 certification exam answers with explanations. All possible REAL exam questions with explanations, and verified answers. This file contains all possible real exam questions with 100% correct and verified answers. Free updates included. Save your time. Get DV360 certified in minutes.

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Passing exams is not a workout. Multiple attempts won’t make you stronger.

Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?

• Set the campaign to run ads that are 15-, 30-, and 60-seconds long.
• Set up the campaign to add brand safety targeting to all line items.
• Set the campaign to limit the inventory to a particular device.
• Set the campaign to purchase CTV app inventory through both deals and open auction.

Explanation: The correct option is Set the campaign to run ads that are 15-, 30-, and 60-seconds long. In the context of the Google Display and Video 360 certification, when setting up a non-YouTube connected TV (CTV) campaign targeting top premium publishers, it’s crucial to modify the campaign settings appropriately. Configuring the campaign to run ads of varying lengths (15-, 30-, and 60-seconds) allows for flexibility in accommodating different ad durations based on the content and preferences of the premium publishers. This ensures that the campaign aligns with the specific requirements and standards of the publishers, contributing to a more successful and well-optimized CTV campaign. This explanation aligns with best practices for adjusting campaign settings to meet the unique demands of non-YouTube CTV campaigns in Display & Video 360.

A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?

• Custom bidding
• Maximize conversions
• Active View
• Maximize clicks

Explanation: The correct option is Custom bidding. In the context of the Google Display and Video 360 certification, when a department store aims to enhance its campaign for high-value shoppers with the top transaction return on ad spend, the recommended bidding strategy is Custom bidding. Custom bidding allows advertisers to set unique bid adjustments for different audience segments, enabling them to prioritize and allocate higher bids to audiences that are more likely to generate valuable transactions. By leveraging Custom bidding, the department store can tailor its bidding strategy to align with the specific goals of maximizing spend from high-value shoppers and optimizing the return on ad spend for the campaign. This aligns with best practices for implementing strategic bidding approaches in Display & Video 360.

For what purpose would you use data-driven creatives with dynamic rules in Display & Video 360?

• To customize your creatives for mobile apps
• To customize each of your creatives within your campaign
• To measure the performance of your creatives against your goals
• To directly upload the creatives you built to Display & Video 360

Explanation: The correct option is To customize each of your creatives within your campaign. In the context of the Google Display and Video 360 certification, data-driven creatives with dynamic rules are used to customize each creative within a campaign based on specific criteria. This feature allows advertisers to tailor ad content dynamically, adjusting elements such as images, text, or calls-to-action based on real-time data signals like user demographics or behavior. By leveraging data-driven creatives with dynamic rules, advertisers can create more personalized and relevant ads for different audience segments, enhancing the overall effectiveness of the campaign. This aligns with best practices for utilizing dynamic creative optimization in Display & Video 360 to deliver more engaging and targeted advertising experiences.

An advertiser participates in a private auction. What happens if their bid isn’t the highest?

• All impressions go to the advertiser with the highest bid.
• The advertiser will automatically win the auction.
• The deal is automatically canceled for the advertiser.
• The advertiser still receives half the deal impressions.

Explanation: In a private auction within Display & Video 360, if an advertiser participates and their bid is not the highest, the outcome is that all deal impressions go to the advertiser with the highest bid. Unlike other auction types, where multiple advertisers may receive impressions based on their bids, in a private auction, the advertiser with the highest bid wins exclusive access to all the available impressions for the specified deal. This ensures that the impressions are allocated to the advertiser willing to pay the most, maintaining a competitive and efficient auction process for private deals within the platform.

You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?

• Advertiser level
• Campaign level
• Insertion order level
• Line item level

Explanation: Campaign level is the appropriate level within Display & Video 360 account settings to configure frequency management for Programmatic Guaranteed deals across multiple publishers. Managing frequency at the campaign level allows advertisers to control the exposure of their ads to users across the entire campaign, ensuring consistent frequency capping across all associated line items and insertion orders. By setting frequency caps at the campaign level, advertisers can prevent overexposure and optimize the user experience without having to adjust settings individually for each line item or insertion order. This centralized approach streamlines the process of frequency management, providing advertisers with efficient control over how often their ads are displayed to users throughout the entire Programmatic Guaranteed campaign.

Get familiar with certification exam questions - Google Display and Video 360 Certification Answers

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Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?

• Flipbook
• Native
• Swirl
• Parallax

Display & Video 360’s Intelligence Panel would be useful for which use case?

• Uploading a single creative to multiple line items in a campaign.
• Choosing the most relevant inventory for your campaign while negotiating a deal.
• Forecasting impression levels for a new campaign next month.
• Seeing which insertion order is under-pacing in a campaign.

You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?

• See if the line item has multiple targeting assigned.
• Use the Deal Troubleshooter.
• Review the campaign-level targeting.
• Contact the publisher.

You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?

• Display & Video 360 can’t support Brand Lift measurement.
• It takes several days for a report to show up in Display and Video 360.
• Brand Lift can’t be measured for Programmatic Guaranteed deals.
• Brand Lift can’t be measured for audio ads.

If your coworker asks what optimized targeting does, how could you explain it?

• Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
• Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
• Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
• Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.

You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?

• Maximize clicks
• Active View
• Custom bidding
• Maximize conversions

A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?

• They should use demographic targeting.
• They should use viewability targeting.
• They should use device targeting.
• They should use optimized targeting.

You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their websites. Where can you find these publishers?

• In the creative module
• In the report module
• In the campaign module
• In the inventory module

You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?

• Data-driven ads
• In-stream video ads
• Responsive ads
• Native ads

In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?

• You should set it up in their campaign settings.
• You should set it up in their line item settings.
• You should set it up in their insertion order settings.
• You should set it up in their specific audience settings.

A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?

• Programmatic Guaranteed deal or Preferred deal
• Open Auction deal or Private Auction deal
• Private Auction deal or Preferred deal
• Open Auction deal or Programmatic Guaranteed deal

Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?

• Programmatic Guaranteed deal
• Open auction deal
• Preferred deal
• Private auction deal

You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?

• You want to apply frequency management to your deal.
• You’re working across multiple publishers within a deal.
• You’re paying in different currencies for a global ad campaign.
• You want to guarantee a fixed number of impressions.

Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

• Digital content labels, sensitive categories, and invalid traffic
• Digital content labels, sensitive categories, and general categories
• Digital content labels, sensitive categories, and advertising review
• Digital content labels, advertising verification, and invalid traffic

Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?

• An offline report
• An instant report
• A basic report
• A keyword report

You’re setting up a non-YouTube connected TV (CTV) campaign and want to make sure you’re doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?

• You should set the campaign to purchase CTV app inventory through both deals and open auction.
• You should set the campaign to run ads that are 15-, 30-, and 60-seconds long.
• You should set the campaign to limit the inventory to a particular device.
• You should set the campaign to add brand safety targeting to all line items.

Which users would benefit from using Display & Video 360?

• Advertisers, because they can buy digital inventory and manage campaigns.
• Publishers and media owners, because they can manage the inventory they offer.
• Advertisers, because they can store and deliver ads to a publisher’s webpage.
• Website owners, because they can track, manage, and report data on their website traffic.

Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?

• You can use view-through conversions (VTCs) to give twice as much attribution credit to viewable impressions.
• You can only enable viewable view-through conversions (VTCs) on a last interaction attribution model.
• You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.
• You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.

You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

• Ad Canvas and Campaign Manager 360
• Google Web Designer and Campaign Manager 360
• Ad Canvas and Google Web Designer
• Google Web Designer and Search Ads 360

Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?

• They should set up custom bidding.
• They should set up instant reporting.
• They should set up attribution modeling.
• They should set up conversion tracking.

What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?

• In-stream video ads
• Responsive ads
• Data-driven ads
• Native ads

You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?

• An SDF with 100 line items in a single file
• An SDF for modifying inventory sources
• A single SDF with both line item and insertion order rows
• An SDF with rows for both editing and removing line items

When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?

• You can use app-ads.txt to protect publishers and advertisers from misrepresented mobile in-app and mobile web inventory.
• You can apply creative dimensions to both mobile web and mobile in-app inventory together.
• You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
• You can use app collections for both mobile web and mobile in-app inventory.

The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?

• Make sure your deal complies with publishers.
• Make sure the line item for potential targeting issues is checked.
• Make sure incoming bid requests are checked.
• Make sure potential reach issues are checked.

You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?

• Reach planning tool
• Plan workspace
• Forecasting tool
• Insights tool

Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

• Optimize for clicks
• Optimize for creative rotation
• Optimize for conversions
• Optimize for time spent on-screen

If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your Display & Video 360 account settings?

• Line item level
• Insertion order level
• Advertiser level
• Campaign level

What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?

• 320 x 50 320 x 480 336 x 280 728 x 90 768 x 1024
• 120 x 600 320 x 50 320 x 480 300 x 250 728 x 90
• 160 x 600 320 x 50 320 x 480 336 x 280 728 x 90
• 320 x 50 320 x 480 300 x 250 728 x 90 768 x 1024

Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?

• YouTube & partners line item
• Video line item
• Display line item
• Mobile app install line item

You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?

• You can now reinvest your budget to reach new users.
• You can now decrease your campaign’s unique reach.
• You can now increase ad exposure to the same users.
• You can now decrease impressions in certain regions.

You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?

• Open Auction
• Private Auction deals
• Private deals
• Programmatic Guaranteed

Within Display & Video 360, when would you use data-driven creatives with dynamic rules?

• When you want to customize your creatives for mobile apps
• When you want to customize each of the creatives within your campaign
• When you want to build creatives and directly upload them to Display & Video 360
• When you want to measure the performance of your creatives against your goals

You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has currently received?

• Report module
• Audience module
• Inventory module
• Creative module

To perform a bulk creatives upload in Display & Video 360, what should you do?

• Use a structured data file or a spreadsheet template in Display & Video 360.
• Use the Display & Video 360 API, a spreadsheet template, or upload the creatives directly into Display & Video 360.
• Upload the creatives directly into Display & Video 360.
• Since you can’t upload creatives directly into Display & Video 360, use a spreadsheet or the Display & Video 360 API.

What happens if an advertiser’s bid isn’t the highest in a private auction?

• The advertiser still receives half the deal impressions.
• The advertiser automatically wins the auction.
• The advertiser with the highest bid wins all the impressions.
• The deal is automatically canceled for the advertiser.

Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?

• Insertion order & Campaign
• Partner & Advertiser
• Line item & Campaign
• Campaign & Partner

Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?

• You can’t modify targeting for mobile in-app inventory at the line item level.
• You can’t modify existing line item targeting at the insertion order level.
• You can’t modify targeting once the campaign has line items assigned.
• You can’t modify insertion order targeting at the line item level.

You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?

• $24.99
• $25.00
• $25.01
• $15.00

Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?

• Via representatives from Display & Video 360
• Via advertisers
• Via publishers
• Via both advertisers and publishers

What statement describes the difference between blocklists and sensitive categories in Display & Video 360?

• Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn’t cause any limitations.
• Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn’t cause any limitations.
• You can modify a blocklist, but you can’t modify sensitive categories.
• You can modify sensitive categories, but you can’t modify a blocklist.

The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?

• One of the ads is missing a companion creative.
• One of the ads was created in Ad Canvas.
• One of the source files is in MP3 format.
• One of the source files is in WAV format.

While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

• Audience Composition report
• Reach Overlap report
• Floodlight report
• Inventory Availability report

You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?

• $12.00
• $8.01
• $8.00
• $12.01

A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

• Optimize for clicks
• Optimize for completions
• Optimize for time spent on-screen
• Optimize for conversions

Within Display & Video 360, what’s a good use case for inventory packages?

• A cosmetics brand is launching a new line of bronzers for summer. They want to execute non-guaranteed inventory with multiple beauty publishers.
• A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.
• An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.
• A national coffee roaster is launching a new medium roast they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.

You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?

• Download an SDF from Display & Video 360.
• Make changes to the SDF in Display & Video 360.
• Upload the updated SDF to Display & Video 360.
• Make changes within the Display & Video 360 account.

You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

• Same-device measurement
• Cross-environment conversions
• Conversion tracking
• Open measurement software development kit (SDK)

To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?

• Select Active View
• Select custom bidding
• Select Maximize conversions
• Select Maximize clicks

Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?

• Use custom affinity audience.
• Use target audience.
• Use custom intent audience.
• Use lifestyle audience.

For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?

• The Reach Overlap report
• The Audience Composition report
• The Floodlight report
• The Inventory Availability report

A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?

• Preferred deal or Private Auction deal
• Preferred deal or Programmatic Guaranteed deal
• Programmatic Guaranteed deal or Open Auction deal
• Private Auction deal or Open Auction deal

You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?

• $10.01
• $10.00
• $6.01
• $6.00

In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad. Where in Display & Video 360 can you discover what you need?

• Inventory module
• Report module
• Campaign module
• Creative module

How can you perform a bulk creatives upload in Display & Video 360?

• By using a structured data file or a spreadsheet template in Display & Video 360.
• By using the Display & Video 360 API or a spreadsheet, as there’s no option to upload creatives directly into Display & Video 360.
• By using a spreadsheet template, the Display & Video 360 API, or by uploading the creatives directly into Display & Video 360.
• By using Display & Video 360 to upload the creatives directly.

You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

• Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
• When some conversions can’t be observed and attributed directly, conversion modeling can help fill the gap.
• Enabling viewable view-through conversions (VTCs) is only possible on a last interaction attribution model.
• Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.

Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?

• Marketplace has premium inventory for both mobile web and mobile in-app inventory.
• App-ads.txt protects publishers and advertisers from fabricated mobile in-app and mobile web inventory.
• Creative dimensions work for mobile web and mobile in-app inventory together.
• App collections are available for both mobile web and mobile in-app inventory.

A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?

• In the line item settings
• In the campaign settings
• In the specific audience settings
• In the insertion order settings

You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

• See if the line item has multiple targeting assigned.
• Review the campaign-level targeting.
• Use the Deal Troubleshooter.
• Contact the publisher.

What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?

• Digital content labels, sensitive categories, and invalid traffic
• Digital content labels, advertising verification, and invalid traffic
• Digital content labels, sensitive categories, and general categories
• Digital content labels, sensitive categories, and advertising review

Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?

• It allows you to decrease impressions in certain regions.
• It allows you to reinvest your budget to reach new users.
• It allows you to decrease your campaign’s unique reach.
• It allows you to increase ad exposure to the same users.

Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?

• They set up an SDF with 100 line items in a single file.
• They set up an SDF with rows for both editing and removing line items.
• They set up a single SDF with both line item and insertion order rows.
• They set up an SDF for modifying inventory sources.

In which Display & Video 360 scenario should a marketer use inventory packages?

• A client in the music industry wants their new album to reach as many listeners as possible while maintaining an efficient CPM.
• A client in the trucking business wants to have an ad deal with a publisher and the flexibility to cancel the deal if weather conditions impact their business.
• A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.
• A client in the travel insurance business wants to create a custom ad unit to put on the homepage of a few top travel websites.

As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?

• Line item and campaign
• Partner and advertiser
• Campaign and partner
• Insertion order and campaign

Who should begin the deal negotiation for exchanges integrated with deal sync in Display & Video 360?

• Publishers
• Advertisers
• Representatives from Display & Video 360
• Both advertisers and publishers

Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

• Optimize for clicks
• Optimize for completions
• Optimize for conversions
• Optimize for time spent on-screen

Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?

• They should use the reach planning tool.
• They should use the forecasting tool.
• They should use the insights tool.
• They should use plan workspace.

You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. Within Display & Video 360, what could the potential issue be?

• One of the ads is missing a companion creative.
• One of the source files is in MP3 format.
• One of the ads was created in Ad Canvas.
• One of the source files is in WAV format.

You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need a tool with templates that allow direct upload of creatives to Display & Video 360. What Google tools meet this requirement?

• Ad Canvas and Google Web Designer
• Ad Canvas and Campaign Manager 360
• Google Web Designer and Campaign Manager 360
• Google Web Designer and Search Ads 360

To promote an upcoming product launch, a marketer creates multiple native video ads. What Display & Video 360 line item should be used?

• Mobile app install
• Display
• Video
• YouTube & partners

A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?

• They should run a keyword report.
• They should run an offline report.
• They should run an instant report.
• They should run a basic report.

A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?

• Cross-environment conversions
• Conversion tracking
• Same-device measurement
• Open measurement software development kit (SDK)

If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

• The deal is automatically canceled for the advertiser.
• The advertiser still receives half the deal impressions.
• All deal impressions go to the advertiser with the highest bid.
• The advertiser automatically wins the auction.

In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?

• You want to measure your creatives’ performance against your goals.
• You want to build creatives and directly upload to Display & Video 360.
• You want to customize your creatives for mobile apps.
• You want to customize each of your creatives within your campaign.

Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?

• Audience module
• Creative module
• Report module
• Inventory module

At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?

• Campaign level
• Insertion order level
• Advertiser level
• Line item level

What would you use the Intelligence Panel for in Display & Video 360?

• You’re looking to forecast impression levels for a new campaign coming next month.
• You’re running a campaign and want to upload a single creative to multiple line items.
• You’re running a campaign and want to see which insertion order is under-pacing.
• You’re negotiating a deal and want to choose the most relevant inventory for your campaign.

Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?

• Conversion tracking
• Attribution modeling
• Custom bidding
• Instant reporting

Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

• Sales tag
• Any floodlight tag
• Global site tag
• Counter tag

You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?

• It’s impossible to modify existing line item targeting at the insertion order level.
• It’s impossible to modify insertion order targeting at the line item level.
• It’s impossible to modify targeting once the campaign has line items assigned.
• It’s impossible to modify targeting for mobile in-app inventory at the line item level.

What Display & Video 360 format requires that publishers set up their ad creative to reflect their site’s look and feel?

• Native ads
• Data-driven ads
• Responsive ads
• In-stream video ads

You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?

• Data-driven ads
• Responsive ads
• Native ads
• In-stream video ads

You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?

• You should make changes to the structured data file directly in Display & Video 360.
• You should download a structured data file from Display & Video 360.
• You should make changes within your Display & Video 360 account.
• You should upload your updated file to your Display & Video 360 account.

You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

• Check for incoming bid requests.
• Check for potential reach issues.
• Check the line item for potential targeting issues.
• Check that your deal complies with publishers.

What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?

• Upload the updated structured data file to Display & Video 360.
• From Display & Video 360, download a structured data file.
• Make changes in your Display & Video 360 account.
• Make changes to the structured data file directly in Display & Video 360.

Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?

• Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
• Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
• Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
• Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.

You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?

• Set the campaign to run ads that are 15-, 30-, and 60-seconds long.
• Set the campaign to limit the inventory to a particular device.
• Set up the campaign to add brand safety targeting to all line items.
• Set the campaign to purchase CTV app inventory through both deals and open auction.

Several native video ads will be used to advertise a new summer fragrance. What line item type in Display & Video 360 should be created for this campaign?

• Mobile app install
• Display
• Video
• YouTube & partners

Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?

• Optimize for completions
• Optimize for time spent on-screen
• Optimize for conversions
• Optimize for clicks

While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?

• Because you can’t modify existing line item targeting at the insertion order level.
• Because you can’t modify targeting for mobile in-app inventory at the line item level.
• Because you can’t modify insertion order targeting at the line item level.
• Because you can’t modify targeting once the campaign has line items assigned.

Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?

• Private auction
• Preferred deal
• Open auction
• Programmatic Guaranteed

A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?

• Plan workspace
• Insights tool
• Forecasting tool
• Reach planning tool

What type of Display & Video 360 ad format requires publishers to configure the creative to reflect the look and feel of their site?

• Native ads
• Data-driven ads
• In-stream video ads
• Responsive ads

You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

• Active View
• Custom bidding
• Maximize conversions
• Maximize clicks

To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?

• You should set up custom bidding.
• You should set up conversion tracking.
• You should set up instant reporting.
• You should set up attribution modeling.

You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?

• Digital content labels, sensitive categories, and advertising review
• Digital content labels, advertising verification, and invalid traffic
• Digital content labels, sensitive categories, and general categories
• Digital content labels, sensitive categories, and invalid traffic

A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?

• Viewability targeting
• Demographic targeting
• Device targeting
• Optimized targeting

Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

• The Brand Lift report can’t show up instantly in Display & Video 360
• Brand Lift can’t be measured for audio ads.
• Display & Video 360 can’t support Brand Lift measurement.
• Brand Lift can’t be measured for Programmatic Guaranteed deals.

What statement correctly describes the difference between Display & Video 360 blocklists and sensitive categories?

• Unlike sensitive categories, blocklists can’t be modified.
• Unlike blocklists, sensitive categories don’t cause limitations to the number of available impressions when applied.
• Unlike blocklists, sensitive categories can’t be modified.
• Unlike sensitive categories, blocklists don’t cause limitations to the number of available impressions when applied.

Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?

• You can use Private Auction deals.
• You can use Programmatic Guaranteed.
• You can use Open Auction.
• You can use private deals.

You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

• Programmatic Guaranteed deal or Preferred deal
• Open Auction deal or Private Auction deal
• Private Auction deal or Preferred deal
• Open Auction deal or Programmatic Guaranteed deal

Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what’s the highest level you should use?

• Insertion order and campaign
• Campaign and partner
• Partner and advertiser
• Line item and campaign

Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell them?

• The publishers are responsible.
• The advertisers are responsible.
• The Display & Video 360 representatives are responsible.
• The publishers and advertisers are both responsible.

While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

• You should use target audience.
• You should use custom intent audience.
• You should use lifestyle audience.
• You should use custom affinity audience.

You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?

• Creative module
• Campaign module
• Inventory module
• Report module

During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?

• You use the Audience Composition Report.
• You use the Reach Overlap report.
• You use the Floodlight report.
• You use the Inventory Availability report.

Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?

• By saying that optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
• By saying that optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
• By saying that optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
• By saying that optimized targeting uses one’s own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.

You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?

• You should use any Floodlight tag.
• You should use a counter tag.
• You should use a sales tag.
• You should use a global site tag.

You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?

• Inventory module
• Creative module
• Report module
• Audience module

You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

• Maximize clicks
• Active View
• Maximize conversions
• Custom bidding

Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

• Custom affinity audience
• Target audience
• Lifestyle audiences
• Custom intent audiences

You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?

• $10.00
• $5.00
• $9.99
• $10.01

Which statement about Display & Video 360 mobile in-app and mobile web inventory is accurate?

• For both mobile web and mobile in-app inventory together, creative dimensions will work.
• Using app-ads.txt will safeguard advertisers and publishers from both misrepresented mobile in-app and mobile web inventory.
• Using Marketplace can help you discover premium inventory for both mobile web and mobile in-app inventory.
• Both mobile web and mobile in-app inventory offer app collections.

Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

• Programmatic Guaranteed deal
• Preferred deal
• Private auction deal
• Open auction deal

In what Display & Video 360 scenario does it make sense to use inventory packages?

• A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
• A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.
• For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
• A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.

A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

• Within their line item settings
• Within their specific audience settings
• Within their campaign settings
• Within their insertion order settings

How should you tell an advertiser to do a bulk creatives upload in Display & Video 360?

• Through a spreadsheet template, the Display & Video 360 API, or by uploading the creatives directly to Display & Video 360.
• Through the Display & Video 360 API or a spreadsheet, as you can’t upload creatives directly into Display & Video 360.
• Through a structured data file or a spreadsheet template in Display & Video 360.
• Through Display & Video 360, using it to upload the creatives directly.

In Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?

• 120 x 600 300 x 250 320 x 480 320 x 50 728 x 90
• 320 x 50 768 x 1024 728 x 90 300 x 250 320 x 480
• 728 x 90 320 x 50 336 x 280 768 x 1024 320 x 480
• 320 x 50 728 x 90 160 x 600 320 x 480 336 x 280

You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

• $5.01
• $4.01
• $4.00
• $5.00

Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?

• One of the ads was created in Ad Canvas.
• One of the source files is in MP3 format.
• One of the source files is in WAV format.
• One of the ads is missing a companion creative.

For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

• When you’re working across multiple publishers within a deal.
• When you want to guarantee a fixed number of impressions.
• When you want to apply frequency management to your deal.
• When you’re paying in different currencies for a global ad campaign.

You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

• Viewability targeting
• Optimized targeting
• Demographic targeting
• Device targeting

A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?

• Parallax
• Swirl
• Flipbook
• Native

Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

• It allows you to decrease impressions in certain regions.
• It allows you to increase ad exposure to the same users.
• It allows you to reinvest your budget to reach new users.
• It allows you to decrease your unique reach.

Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?

• Optimize for creative rotation
• Optimize for clicks
• Optimize for time spent on-screen
• Optimize for conversions

For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?

• 120 x 600 300 x 250 320 x 50 320 x 480 728 x 90
• 320 x 50 320 x 480 336 x 280 728 x 90 768 x 1024
• 300 x 250 320 x 50 320 x 480 728 x 90 768 x 1024
• 160 x 600 320 x 50 320 x 480 336 x 280 728 x 90

Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?

• Use the Deal Troubleshooter.
• See if the line item has multiple targeting assigned.
• Contact the publisher.
• Review the campaign-level targeting.

While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?

• Use Active View
• Use Maximize conversions
• Use custom bidding
• Use Maximize clicks

If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?

• You should create an instant report.
• You should create a basic report.
• You should create a keyword report.
• You should create an offline report.

An international restaurant chain wants to use engaging creative formats for their new promotional campaign. You need to apply a Google tool that has templates that allow direct upload of creatives to Display & Video 360. What tools should you use?

• Ad Canvas and Google Web Designer
• Google Web Designer and Campaign Manager 360
• Ad Canvas and Campaign Manager 360
• Google Web Designer and Search Ads 360

When working on a non-guaranteed deal in Display & Video 360, in what situation would you recommend bidding 20% higher than the floor price?

• You want to apply frequency management to your deal.
• You want to guarantee a fixed number of impressions.
• You’re working across multiple publishers within a deal.
• You’re working on a global ad campaign and paying in different currencies.

How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?

• To see which insertion order is under-pacing
• To forecast impression levels for an upcoming campaign
• To chose the most relevant inventory while negotiating a deal
• To upload a single creative to multiple line items

What does Display & Video 360 allow its users to do?

• It allows advertisers to store and deliver their ads to a publisher’s webpage.
• It allows advertisers to buy digital inventory and manage campaigns.
• It allows website owners to track, manage, and report data on their website traffic.
• It allows publishers and media owners to manage the inventory they offer.

Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?

• Any Floodlight tag
• Global site tag
• Sales tag
• Counter tag

You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?

• Open measurement software development kit (SDK)
• Cross-environment conversions
• Conversion tracking
• Same-device measurement

Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

• Open Auction
• Private deals
• Private Auction deals
• Programmatic Guaranteed

What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

• Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
• Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.
• Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
• Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?

• Audio ads can’t measure Brand Lift.
• Programmatic Guaranteed deals can’t measure Brand Lift.
• The report won’t appear for several days in Display and Video 360.
• Brand Lift measurement isn’t supported by Display & Video 360.

What’s the definition of Display & Video 360 as a product?

• A product that allows advertisers to buy digital inventory and manage campaigns.
• A product that allows website owners to track, manage, and report data on their website traffic.
• A product that allows publishers and media owners to manage the inventory they offer.
• A product that allows advertisers to store and deliver their ads to a publisher’s webpage.

Within Display & Video 360, what distinguishes blocklists from sensitive categories?

• Sensitive categories can be modified, while blocklists can’t be.
• There are limits to the number available impressions in sensitive categories, but none with blocklists.
• There are limits to the number of available impressions with a blocklist, but none with sensitive categories.
• Blocklists can be modified, while sensitive categories can’t be.

A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?

• Responsive ads
• Data-driven ads
• Native ads
• In-stream video ads

Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?

• Check the line item for potential targeting issues.
• Check that your deal complies with publishers.
• Check for incoming bid requests.
• Check for potential reach issues.

A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

• Use optimize for clicks.
• Use optimize for time spent on-screen.
• Use optimize for creative rotation.
• Use optimize for conversions.

Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?

• $15.01
• $14.99
• $15.00
• $10.00

An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?

• Native
• Swirl
• Parallax
• Flipbook

Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causin

• There’s an SDF with rows for both editing and removing line items.
• There’s an SDF for modifying inventory sources.
• There’s a single SDF with both line item and insertion order rows.
• There’s an SDF with 100 line items in a single file.

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