Exam Answers: Google Ads Video Certification Answers [Updated]

New Google Ads video assessment answers with detailed explanations. Corresponds exactly the latest exam version. This file contains all possible real exam questions with 100% correct and verified answers. Free updates included. Save your time.

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As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

• Shopping, short-form content and streaming on TV
• Shopping, audio-only content and cross-device behaviour
• Shopping, short-form content and cross-device behaviour
• Shopping, audio-only content and streaming on TV

Explanation: The selected answer option is correct because shopping, short-form content, and streaming on TV are key trends that highlight the evolving landscape of YouTube marketing. The integration of shopping features allows businesses to directly sell products through their videos, while short-form content, such as YouTube Shorts, caters to the increasing demand for quick, engaging videos. Additionally, the rise of streaming on TV emphasizes the importance of reaching audiences on larger screens, enhancing viewer engagement. Together, these trends illustrate how YouTube can effectively support your client’s marketing goals by tapping into current viewer preferences and behaviors.

The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?

• Impressions
• Actions
• Views
• Clicks

Explanation: In a Google video campaign aimed at growing consideration, the bidding solution should optimize towards views. Views represent more than just users seeing the video; they signify engagement and interest in the content, which aligns with the goal of increasing consideration. When viewers watch a video, they are actively engaging with the brand’s message and content, indicating a higher likelihood of considering the product or service being promoted. Optimizing towards views ensures that the campaign is effectively capturing the attention of the target audience and encouraging them to engage with the video content, which ultimately contributes to building consideration for the brand. While impressions, actions, and clicks are important metrics in certain contexts, optimizing towards views specifically aligns with the objective of growing consideration in a Google video campaign by focusing on audience engagement and interaction with the content. Therefore, selecting views as the bidding optimization goal is the most appropriate strategy for achieving the objective of increasing consideration in a Google video campaign.

You’re running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to’, what measurement solution would you use?

• You’d use Brand Lift.
• You’d use unique reach and frequency.
• You’d use viewability with Active View.
• You’d use Reach Planner.

Explanation: When running a Google video campaign with an awareness goal and seeking to measure metrics such as how many times people were served the ads and how many times they were served across devices and formats, the appropriate measurement solution to use is unique reach and frequency. Unique reach and frequency metrics provide insights into the unique number of individuals who were exposed to the ad and the frequency with which they were served the ad across various devices and formats. This allows advertisers to understand the extent of their campaign’s reach and how effectively it is managing ad frequency to avoid overexposure. By leveraging unique reach and frequency metrics, advertisers can gain valuable insights into the campaign’s performance in terms of audience reach and exposure, enabling them to optimize their targeting and ad delivery strategies for maximum effectiveness. While Brand Lift focuses on measuring the impact of the ad on brand perception and awareness, viewability with Active View assesses whether the ad was viewable on the screen, and Reach Planner forecasts the potential reach of the campaign, none of these solutions specifically address the need to measure how many times people were served the ads and how many times they were served across devices and formats. Therefore, unique reach and frequency metrics are the most suitable measurement solution for evaluating these aspects of a Google video campaign with an awareness goal, especially when fundamental video metrics like ‘Video played to’ have already been taken into account.

To make sure that people think about your brand in decision-making moments, what marketing objective should you use for your Google video campaign?

• Action
• Perspective
• Awareness
• Consideration

Explanation: To ensure that people consider your brand in decision-making moments, the most suitable marketing objective to use for your Google video campaign is consideration. Consideration objectives focus on encouraging potential customers to engage with your brand and contemplate its offerings. In decision-making moments, consumers are actively evaluating their options and considering which brand or product aligns best with their needs. By setting the campaign objective to consideration, you’re aiming to influence this stage of the consumer journey, ensuring that your brand is top-of-mind when individuals are making their decisions. Awareness objectives, on the other hand, are more geared towards introducing your brand to a wider audience and building recognition. While awareness is crucial, consideration objectives are more directly aligned with influencing consumer decision-making, making them the ideal choice when the goal is to ensure that people think about your brand in decision-making moments. Therefore, selecting consideration as the marketing objective for your Google video campaign is the correct strategy for effectively influencing consumer decisions and increasing brand consideration.

When planning a Google video campaign with a consideration goal, what should your bidding solution optimise towards?

• Views
• Clicks
• Impressions
• Actions

Explanation: When planning a Google video campaign with a consideration goal, the optimal bidding solution should optimize towards views. Views are crucial metrics for campaigns focused on consideration because they indicate that users are not only seeing the video but also engaging with it by watching it. In a consideration-focused campaign, the goal is to capture the audience’s attention and encourage them to learn more about the product or service being promoted. By optimizing towards views, the bidding solution prioritizes delivering the ad to users who are more likely to watch it, increasing the chances of them considering the brand or product. While clicks, impressions, and actions are important metrics in their own right, views are specifically tailored to align with the objective of fostering consideration by measuring user engagement with the video content. Therefore, selecting views as the bidding optimization goal is the most appropriate strategy for achieving the consideration goal in a Google video campaign.

If you’re running a Google video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’

• You should use Brand Lift.
• You should use unique reach and frequency.
• You should use viewability with Active View.
• You should use Reach Planner.

Explanation: When running a Google video campaign and aiming to measure the number of people served the ads and the frequency of ad exposure across devices and formats, the appropriate measurement solution to use, in addition to fundamental video metrics like ‘Video played to,’ is unique reach and frequency. Unique reach and frequency metrics provide insights into the unique number of individuals who were exposed to the ad and the frequency with which they were served the ad across various devices and formats. This allows advertisers to understand the extent of their campaign’s reach and how effectively it is managing ad frequency to avoid overexposure. By leveraging unique reach and frequency metrics, advertisers can gain valuable insights into the campaign’s performance in terms of audience reach and exposure, enabling them to optimize their targeting and ad delivery strategies for maximum effectiveness. While Brand Lift focuses on measuring the impact of the ad on brand perception and awareness, viewability with Active View assesses whether the ad was viewable on the screen, and Reach Planner forecasts the potential reach of the campaign, none of these solutions specifically address the need to measure the unique number of individuals served the ads and the frequency of ad exposure across devices and formats. Therefore, unique reach and frequency metrics are the most suitable measurement solution for evaluating these aspects of a Google video campaign in addition to fundamental video metrics like ‘Video played to.’

Get familiar with certification exam questions - Google Ads Video Certification Answers

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You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

• Start with your data segments, then expand to Customer Match.
• Start with your data segments, then expand to Affinity Audiences.
• Start with Customer Match, then expand to your data segments.
• Start with Customer Match, then expand to Affinity Audiences.

You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

• Location
• Lead form
• Sitelinks
• Product feed

Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads

Reach Planner has three primary benefits. What do they include?

• Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
• Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.
• Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
• Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.

If you’re running a video action campaign, how should you approach your measurement strategy?

• You should measure only complete online conversions for a more accurate return on investment calculation.
• You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
• You should measure only complete offline conversions for a more accurate return on investment calculation.

What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?

• Because it can give you access to more engagement metrics to measure the impact of the campaign.
• Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
• Because it can give you access to engage with audiences on the YouTube mobile homepage.
• Because it can extend the reach of video ads to a collection of leading publisher sites and apps.

What action should you take when optimizing a campaign to drive conversions faster?

• Set up the campaign to only engage with audience segments that have converted before.
• Track lighter actions to provide more signals to Google’s machine learning algorithms.
• Track only end actions to provide more accurate signals to our machine learning algorithms.
• Set up the campaign to engage with audience segments that have searched for your brand before.

To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

• Affinity Audiences
• Life Events
• Demographics and Detailed Demographics
• Custom Audiences

What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

• Platform
• Brand
• Media
• Creative

If you want to improve performance of video campaigns, what approach should you take with creative?

• Use research-backed creative guidelines and iterate with experimentation.
• Start with all-new video ad creative that’s already working well for other platforms.
• Run an experiment with existing creative and use whichever one performs best.
• Continue running campaigns with existing creative and slowly introduce new variations.

Which of the following captures the four reasons creators choose YouTube?

• Freedom, reach, infrastructure, income
• Freedom, community, infrastructure, income
• Creativity, community, infrastructure, income
• Creativity, reach, infrastructure, income

You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

• Build suspense with a slow pace to start.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Use engaging pacing and tight framing.
• Keep visuals low-contrast to avoid overwhelming viewers.

When creating a video action campaign, why is it a good idea to opt into optimized targeting?

• Because it’ll remove users from your data segments who aren’t likely to convert.
• Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
• Because it’ll help you reach new and relevant audiences who are likely to convert.
• Because it’ll help you reach audiences already familiar with your brand who are likely to convert.

Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

• Product and brand consideration
• Brand awareness and reach
• Online sales
• Lead generation

If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

• You should use Unique Reach and Frequency.
• You should use Viewability with Active View.
• You should use Brand Lift.
• You should use Reach Planner.

If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and in-feed video ads

You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

• Infinite Taxonomy Audiences
• Affinity Audiences
• Life Events
• Custom Audiences

What can Reach Planner help with when doing media planning?

• It can help forecast reach of your YouTube campaign alongside TV.
• It can help forecast reach of your YouTube campaign alongside Search.
• It can help forecast reach of your YouTube campaign alongside print ads.
• It can help forecast reach of your YouTube campaign alongside social media.

You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Focus on either long- or short-form content, as using both creates an inconsistent experience.

A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

• You should use bumper ads.
• You should use non-skippable in-stream ads.
• You should use in-feed video ads.
• You should use masthead ads.

A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

• Action
• Awareness
• Perspective
• Consideration

An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

• By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
• By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.

When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

• You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

• To drive actions on your website by telling a story through a series of videos.
• To maximize ad engagement by telling a story through a series of videos.
• To reinforce a message by telling a story through a series of videos.
• To communicate multiple messages by telling a story through a series of videos.

A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?

• A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?

• You should use online sales.
• You should use lead generation.
• You should use product and brand consideration.
• You should use brand awareness and reach.

In video advertising, which of the following techniques should you apply to help people think or feel something?

• Showcase discounts and sales to drive interest.
• Convey multiple messages to resonate with the masses.
• Humanize the story.
• Avoid humor, as it’s more subjective.

What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

• The trends are streaming on TV, audio-only content, and shopping.
• The trends are cross-device behavior, short-form content, and shopping.
• The trends are streaming on TV, short-form content, and shopping.
• The trends are cross-device behavior, audio-only content, and shopping.

When would you use Insights Finder and Find My Audience?

• When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
• When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
• When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Check us out
• Call now
• Book now
• Learn more

If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

• You should use core performance metrics.
• You should use forecasting reach of your YouTube campaign alongside print ads.
• You should use viewability with Active View.
• You should use Brand Lift.

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• Bumper ads and masthead ads
• Non-skippable in-stream ads and masthead ads
• Non-skippable in-stream ads and skippable in-stream ads
• Bumper ads and skippable in-stream ads

You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

• Action
• Hybrid
• Awareness
• Consideration

To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

• Mono-platform and view-based
• Cross-platform and view-based
• Mono-platform and last click
• Cross-platform and last click

The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?

• Actions
• Views
• Clicks
• Impressions

With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

• Affinity Audiences
• Custom Audiences
• Life Events
• Infinite Taxonomy Audiences

Which of the following captures how YouTube serves users, creators, and advertisers?

• Connection, innovation, and trust
• Creativity, growth, and trust
• Connection, growth, and trust
• Creativity, innovation, and trust

You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

• Affinity Audiences and Life Events
• In-Market Audiences and Custom Audiences
• Affinity Audiences and Custom Audiences
• Life Events and In-Market Audiences

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and bumper ads

You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).

To drive more conversions, how should you approach evaluating video action campaign performance?

• You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?

• Custom Audiences
• Life Events
• In-Market Audiences
• Affinity Audiences

If you were making creative for a video action campaign, what best practice should you follow?

• You’d repeat what you’re offering.
• You’d communicate multiple messages.
• You’d repeat your call-to-action.
• You’d communicate the offer at the end.

You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

• You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs

Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?

• Production companies are acting as gatekeepers, since they control the biggest distribution channels.
• People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
• Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• People are switching between the many streaming services available and have shorter attention spans.

If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

• You should use Reach Planner.
• You should use Viewability with Active View.
• You should use Unique Reach and Frequency.
• You should use Brand Lift.

You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

• Reach Planner
• Viewability with Active View
• Core performance metrics
• Brand Lift

When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

• It creates as many impressions as possible in line with the target cost-per-acquisition.
• It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
• It analyzes historical feedback and makes adjustments to bids based on performance signals.
• It acquires as many clicks as possible according to the daily budget that’s been set.

Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

• Impressions
• Actions
• Views
• Clicks

You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

YouTube serves users, creators, and advertisers in which of the following ways?

• Trust, innovation, and connection
• Trust, growth, and connection
• Trust, growth, and creativity
• Trust, innovation, and creativity

What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads

You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Humanize the story.
• Avoid humor, as it’s more subjective.
• Showcase discounts and sales to drive interest.

You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

• You’d use Brand Lift.
• You’d use Viewability with Active View.
• You’d use core performance metrics.
• You’d use Reach Planner.

You’re planning to run a video action campaign. How should you approach your measurement strategy?

• Measure only complete offline conversions for a more accurate return on investment calculation.
• Measure only complete online conversions for a more accurate return on investment calculation.
• Measure the full value with Google Ads conversion tracking and include lighter conversion events.
• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

• Consideration
• Action
• Awareness
• Perspective

You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

• Viewability with Active View
• Brand Lift
• Reach Planner
• Unique Reach and Frequency

You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

• You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
• You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.

What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

What are the four reasons why creators choose YouTube?

• Income, infrastructure, community, freedom
• Income, infrastructure, reach, creativity
• Income, infrastructure, community, creativity
• Income, infrastructure, reach, freedom

What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?

• Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.

If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

• You’d start with your data segments, then expand to Customer Match
• You’d start with your data segments, then expand to Affinity Audiences.
• You’d should start with Customer Match, then expand to your data segments.
• You’d start with Customer Match, then expand to Affinity Audiences.

If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?

• You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

• You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
• You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

• Infinite Taxonomy Audiences
• Life Events
• Affinity Audiences
• Custom Audiences

To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?

• Life Events
• Custom Audiences
• Affinity Audiences
• Demographics and Detailed Demographics

You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

• It’ll create as many impressions as possible in line with the target cost-per-acquisition.
• It’ll acquire as many clicks as possible according to the daily budget that’s been set.
• It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
• It’ll analyze historical feedback and make adjustments to bids based on performance signals.

To improve the performance of video campaigns, how should you approach creative effectiveness?

• Start with all-new video ad creative that’s already working well for other platforms.
• Run an experiment with existing creative and use whichever one performs best.
• Use research-backed creative guidelines and iterate with experimentation.
• Continue running campaigns with existing creative and slowly introduce new variations.

To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

• You should use skippable in-stream ads and non-skippable in-stream ads.
• You should use masthead ads and bumper ads.
• You should use skippable in-stream ads and bumper ads.
• You should use masthead ads and non-skippable in-stream ads.

When optimizing a campaign to drive conversions faster, what action should you take?

• You should set up the campaign to engage with audience segments who’ve searched for your brand before.
• You should track lighter actions to provide more signals to Google’s machine learning algorithms.
• You should track only end actions to provide more accurate signals to our machine learning algorithms.
• You should set up the campaign to only engage with audience segments that have converted before.

You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).

Why should you opt into optimized targeting when creating a video action campaign?

• To reach new and relevant audiences who are likely to convert.
• To remove users from your data segments who aren’t likely to convert.
• To remove audience solutions you’ve applied that aren’t driving conversions.
• To reach audiences already familiar with your brand who are likely to convert.

You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

• Brand Lift
• Viewability with Active View
• Unique Reach and Frequency
• Reach Planner

If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?

• Build suspense with a slow pace to start.
• Keep visuals low-contrast to avoid overwhelming viewers.
• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.

What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?

• You’d use lead generation.
• You’d use online sales.
• You’d use product and brand consideration.
• You’d use brand awareness and reach.

If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

• You’d choose skippable in-stream ads and bumper ads.
• You’d choose non-skippable in-stream ads and skippable in-stream ads.
• You’d choose non-skippable in-stream ads and in-feed video ads.
• You’d choose skippable in-stream ads and in-feed video ads.

If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?

• Location
• Lead form
• Product feed
• Sitelinks

YouTube advertisers should understand which of the following trends about streaming?

• People watch YouTube on connected TV devices, which further extends YouTube’s reach.
• Production companies act as gatekeepers, since they control the biggest distribution channels.
• People switch between the many streaming services available and have shorter attention spans.
• Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.

To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?

• Life Events
• Affinity Audiences
• Custom Audiences
• In-Market Audiences

Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

• Online sales
• Product and brand consideration
• Brand awareness and reach
• Lead generation

If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

• You should use Reach Planner.
• You should use core performance metrics.
• You should use Brand Lift.
• You should use Viewability with Active View.

You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

• You should start with your data segments, then expand to Affinity Audiences.
• You should start with your data segments, then expand to Customer Match.
• You should start with Customer Match, then expand to Affinity Audiences.
• You should start with Customer Match, then expand to your data segments.

How should you improve a video ad’s effectiveness in post-production?

• Remove supers so they don’t compete with the audio.
• Lower the brightness to optimize for mobile device viewing.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.

For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?

• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads

You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

• Core performance metrics
• Viewability with Active View
• Brand Lift
• Forecasting reach of your YouTube campaign alongside print ads

It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

• Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.

You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?

• Life Events
• Custom Audiences
• Affinity Audiences
• In-Market Audiences

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

• Skippable in-stream ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Masthead ads and bumper ads
• Masthead ads and non-skippable in-stream ads

What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and in-feed video ads

How should you approach evaluating video action campaign performance to drive more conversions?

• Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

Reach Planner can provide which of the three primary benefits?

• It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
• It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
• It can provide trustworthy unique reach forecasts, media mix options, and fresh data.
• It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.

You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Include a specific call-to-action (CTA).
• Provide multiple options for how viewers can take action.

What’s the value of Insights Finder and Find My Audience?

• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you understand who your most valuable customers are on YouTube and how to reach them.
• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.

While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?

• Because it lets you to drive actions on your website by telling a story through a series of videos.
• Because it lets you to maximize ad engagement by telling a story through a series of videos.
• Because it lets you communicate multiple messages by telling a story through a series of videos.
• Because it lets you to reinforce a message by telling a story through a series of videos.

While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

• By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
• By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.

What best practice should you follow when making creative for a video action campaign?

• You should communicate multiple messages.
• You should communicate the offer at the end.
• You should repeat your call-to-action.
• You should repeat what you’re offering.

How should you approach your measurement strategy, if you were planning to run a video action campaign?

• You’d measure only complete offline conversions for a more accurate return on investment calculation.
• You’d measure only complete online conversions for a more accurate return on investment calculation.
• You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

During media planning, what can Reach Planner help with?

• Forecasting reach of your YouTube campaign alongside Search
• Forecasting reach of your YouTube campaign alongside TV
• Forecasting reach of your YouTube campaign alongside social media
• Forecasting reach of your YouTube campaign alongside print ads

You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Check us out
• Learn more
• Call now
• Book now

You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

• In-feed video ads
• Non-skippable in-stream ads
• Masthead ads
• Bumper ads

To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

• Cross-platform and last click
• Cross-platform and view-based
• Mono-platform and view-based
• Mono-platform and last click

How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

• By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
• By analyzing historical feedback and making adjustments to bids based on performance signals.
• By acquiring as many clicks as possible according to the daily budget that’s been set.
• By creating as many impressions as possible in line with the target cost-per-acquisition.

Why is it a good idea to opt into optimized targeting when creating a video action campaign?

• It’ll remove users from your data segments who aren’t likely to convert.
• It’ll help you reach audiences already familiar with your brand who are likely to convert.
• It’ll remove audience solutions you’ve applied that aren’t driving conversions.
• It’ll help you reach new and relevant audiences who are likely to convert.

Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?

• It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
• It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
• It’ll give you access to engage with audiences on the YouTube mobile homepage.
• It’ll give you access to more engagement metrics to measure the impact of the campaign.

When making creative for a video action campaign, which best practice should you follow?

• Communicate multiple messages
• Repeat what you’re offering
• Communicate the offer at the end
• Repeat your call-to-action

Reach Planner can help with which of the following when doing media planning?

• With forecasting reach of your YouTube campaign alongside social media
• With forecasting reach of your YouTube campaign alongside print ads
• With forecasting reach of your YouTube campaign alongside TV
• With forecasting reach of your YouTube campaign alongside Search

You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

• Cross-device behavior, short-form content, and shopping
• Streaming on TV, audio-only content, and shopping
• Cross-device behavior, audio-only content, and shopping
• Streaming on TV, short-form content, and shopping

Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

• You’d use masthead ads and non-skippable in-stream ads.
• You’d use masthead ads and bumper ads.
• You’d use skippable in-stream ads and bumper ads.
• You’d use skippable in-stream ads and non-skippable in-stream ads.

Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

• Creative
• Brand
• Media
• Platform

You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

• It allows you to communicate multiple messages by telling a story through a series of videos.
• It allows you to drive actions on your website by telling a story through a series of videos.
• It allows you to maximize ad engagement by telling a story through a series of videos.
• It allows you to reinforce a message by telling a story through a series of videos.

What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?

• You’d use brand awareness and reach.
• You’d use product and brand consideration.
• You’d use online sales.
• You’d use lead generation.

To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?

• You should use lead generation.
• You should use brand awareness and reach.
• You should use product and brand consideration.
• You should use online sales.

Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?

• In-Market Audiences and Custom Audiences
• Affinity Audiences and Custom Audiences
• Affinity Audiences and Life Events
• Life Events and In-Market Audiences

How should you summarize the short-form content trend to a marketing expert?

• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Focus on either long- or short-form content, as using both creates an inconsistent experience.

What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?

• Extending the reach of video ads to YouTube Live streaming and Premieres.
• Extending the reach of video ads to a collection of leading publisher sites and apps.
• Providing access to more engagement metrics to measure the impact of the campaign.
• Providing access to engage with audiences on the YouTube mobile homepage.

If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

• You should use masthead ads.
• You should use bumper ads.
• You should use in-feed video ads.
• You should use non-skippable in-stream ads.

What streaming trend should YouTube advertisers be most aware of?

• They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
• They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
• They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• They should be aware that people are switching between the many streaming services available and have shorter attention spans.

You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?

• You’d use Viewability with Active View.
• You’d use Brand Lift.
• You’d use Unique Reach and Frequency.
• You’d use Reach Planner.

To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

• Custom Audiences
• Life Events
• Infinite Taxonomy Audiences
• Affinity Audiences

If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

• Action
• Consideration
• Hybrid
• Awareness

What are the three primary benefits of Reach Planner?

• It provides trustworthy unique reach forecasts, media mix options, and automation recommendations.
• It provides trustworthy popular reach forecasts, media mix options, and fresh data.
• It provides trustworthy unique reach forecasts, media mix options, and fresh data.
• It provides trustworthy popular reach forecasts, media mix options, and automation recommendations.

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

• Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

If you were optimizing a campaign to drive conversions faster, what would you do?

• You’d set up the campaign to engage with audience segments that have searched for your brand before.
• You’d set up the campaign to only engage with audience segments that have converted before.
• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
• You’d track only end actions to provide more accurate signals to our machine learning algorithms.

When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

• Impressions
• Actions
• Clicks
• Views

What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

• Cross-platform and view-based
• Mono-platform and last click
• Cross-platform and last click
• Mono-platform and view-based

After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

• You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.

You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?

• You’d use Viewability with Active View.
• You’d use Brand Lift.
• You’d use Reach Planner.
• You’d use Unique Reach and Frequency.

Creators choose YouTube for which of the following four reasons?

• For infrastructure, community, freedom, and income
• For infrastructure, reach, freedom, and income
• Infrastructure, community, creativity, and income
• For infrastructure, reach, creativity, and income

What do Insights Finder and Find My Audience help you do?

• They help you understand who your most valuable customers are on YouTube and how to reach them.
• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.

You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?

• Affinity Audiences
• Infinite Taxonomy Audiences
• Life Events
• Custom Audiences

You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Check us out
• Book now
• Learn more
• Call now

As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

• Shopping, audio-only content, and streaming on TV
• Shopping, short-form content, and streaming on TV
• Shopping, short-form content, and cross-device behavior
• Shopping, audio-only content, and cross-device behavior

How does YouTube serve users, creators, and advertisers?

• Through connection, growth, and trust
• Through creativity, innovation, and trust
• Through connection, innovation, and trust
• Through creativity, growth, and trust

You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Humanize the story.
• Showcase discounts and sales to drive interest.
• Avoid humor, as it’s more subjective.
• Convey multiple messages to resonate with the masses.

You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?

• Custom Audiences
• Life Events
• Affinity Audiences
• Demographics and Detailed Demographics

You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?

• YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• Creators influence users’ purchasing decisions, but they take action on other platforms.
• Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?

• Custom Audiences
• Life Events
• Infinite Taxonomy Audiences
• Affinity Audiences

You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?

• Life Events
• Demographics and Detailed Demographics
• Custom Audiences
• Affinity Audiences

Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

• Platform
• Brand
• Media
• Creative

Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

• You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?

• Consideration
• Awareness
• Action
• Perspective

What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

• Awareness
• Consideration
• Hybrid
• Action

You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Build suspense with a slow pace to start.
• Keep visuals low-contrast to avoid overwhelming viewers.

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

• Affinity Audiences and Life Events
• Affinity Audiences and Custom Audiences
• In-Market Audiences and Custom Audiences
• Life Events and In-Market Audiences

How should you approach creative effectiveness in order to boost performance of video campaigns?

• Start with all-new video ad creative that’s already working well for other platforms.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.

What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

• Lead form
• Sitelinks
• Product feed
• Location

You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?

• You’d use use core performance metrics.
• You’d use Brand Lift.
• You’d use use viewability with Active View.
• You’d use use forecasting reach of your YouTube campaign alongside print ads.

To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• You’d use masthead ads and non-skippable in-stream ads.
• You’d use skippable in-stream ads and bumper ads.
• You’d use skippable in-stream ads and non-skippable in-stream ads.
• You’d use masthead ads and bumper ads.

You’re planning to run a video action campaign. How should you approach your measurement strategy?

• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• Measure only complete offline conversions for a more accurate return on investment calculation.
• Measure the full value with Google Ads conversion tracking and include lighter conversion events.
• Measure only complete online conversions for a more accurate return on investment calculation.

If a potential customer is in a decision-making moment, what video ad format is optimised to drive action and make it easier for them to take meaningful actions that you can measure?

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and in-feed video ads

A business owner uses Google’s video solutions to achieve their awareness, consideration or action goal. Which of the following is a benefit of that?

• A benefit is that Google’s video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• A benefit is that Google’s video solutions use machine learning to set budgets and bids within 24 hours of setting a live video campaign.
• A benefit is that Google’s video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• A benefit is that Google’s video solutions use machine learning to create video assets based on the content of the advertised domain.

You work on the marketing team for an eCommerce business and you’re looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?

• Creators influence users’ purchasing decisions, but they take action on other platforms.
• YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
• YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• Creators influence users’ purchasing decisions, and YouTube drives purchasing behaviour.

You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?

• Set up scenes to be zoomed out so that viewers can see all story elements.
• Keep visuals low contrast to avoid overwhelming viewers.
• Use engaging pacing and tight framing.
• Build suspense with a slow pace to start.

When optimising a campaign to drive conversions faster, what action should you take?

• You should track lighter actions to provide more signals to Google’s machine learning algorithms.
• You should set up the campaign to only engage with audience segments that have converted before.
• You should set up the campaign to engage with audience segments who’ve searched for your brand before.
• You should track only end actions to provide more accurate signals to our machine learning algorithms.

You’re planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to’, what measurement solution should you use?

• Brand Lift
• Unique reach and frequency
• Reach Planner
• Viewability with Active View

Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?

• People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
• Production companies are acting as gatekeepers, since they control the biggest distribution channels.
• People are switching between the many streaming services available and have shorter attention spans.
• Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.

Why is it a good idea to opt into optimised targeting when creating a video action campaign?

• It’ll remove audience solutions you’ve applied that aren’t driving conversions.
• It’ll remove users from your data segments who aren’t likely to convert.
• It’ll help you reach new and relevant audiences who are likely to convert.
• It’ll help you reach audiences already familiar with your brand who are likely to convert.

As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

• Shopping, short-form content and streaming on TV
• Shopping, audio-only content and cross-device behaviour
• Shopping, short-form content and cross-device behaviour
• Shopping, audio-only content and streaming on TV

You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

• Custom audiences
• Life events
• In-market audiences
• Affinity audiences

You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

• It’ll analyse historical feedback and make adjustments to bids based on performance signals.
• It’ll acquire as many clicks as possible according to the daily budget that’s been set.
• It’ll optimise bids to put the campaign’s message in front of as many relevant people as possible.
• It’ll create as many impressions as possible in line with the target cost-per-acquisition.

Which of the following video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?

• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads

For potential customers in decision-making moments, what video ad formats are optimised to drive action and make it easier for them to take meaningful actions that can be measured?

• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and skippable in-stream ads

After using Google’s video solutions to achieve your awareness, consideration or action goals, which of the following is a benefit that you might see?

• You might see that Google’s video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• You might see that Google’s video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• You might see that Google’s video solutions use machine learning to set budgets and bids within 24 hours of setting a live video campaign.
• You might see that Google’s video solutions use machine learning to create video assets based on the content of the advertised domain.

You’re running a Google video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics like ‘Video played to’, what measurement solution would you use?

• You’d use Brand Lift.
• You’d use viewability with Active View.
• You’d use Reach Planner.
• You’d use unique reach and frequency.

You’re developing a storyboard for a video ad with the goal of optimising for view completions. What technique should you use to grab and sustain viewers’ attention?

• Keep visuals low contrast to avoid overwhelming viewers.
• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so that viewers can see all story elements.
• Build suspense with a slow pace to start.

Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

• It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
• It’ll give you access to engage with audiences on the YouTube mobile homepage.
• It’ll extend the reach of video ads to YouTube live streaming and Premieres.
• It’ll give you access to more engagement metrics to measure the impact of the campaign.

How does YouTube serve users, creators and advertisers?

• Through connection, growth and trust
• Through creativity, growth and trust
• Through connection, innovation and trust
• Through creativity, innovation and trust

What’s a benefit of using Google’s video solutions to achieve your awareness, consideration or action goal?

• Google’s video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• Google’s video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• Google’s video solutions use machine learning to create video assets based on the content of the advertised domain.
• Google’s video solutions use machine learning to set budgets and bids within 24 hours of setting a live video campaign.

If you’re running a Google video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behaviour, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’

• You should use unique reach and frequency.
• You should use viewability with Active View.
• You should use Reach Planner.
• You should use Brand Lift.

YouTube serves users, creators and advertisers in which of the following ways?

• Trust, innovation and connection
• Trust, innovation and creativity
• Trust, growth and connection
• Trust, growth and creativity

You want to enter key words based on interest or behaviours for your Google video campaign. What audience solution should you use?

• Affinity audiences
• Custom audiences
• Infinite taxonomy audiences
• Life events

If looking for video ad formats that are optimised for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

• You’d choose non-skippable in-stream ads and in-feed video ads.
• You’d choose skippable in-stream ads and in-feed video ads.
• You’d choose non-skippable in-stream ads and skippable in-stream ads.
• You’d choose skippable in-stream ads and bumper ads.

You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?

• Focus on either long or short-form content, as using both creates an inconsistent experience.
• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

• Consideration
• Action
• Perspective
• Awareness

An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?

• By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behaviour.
• By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
• By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

How does a Google video campaign with a ‘brand awareness and reach’ campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

• By analysing historical feedback and making adjustments to bids based on performance signals.
• By optimising bids to put the campaign’s message in front of as many relevant people as possible.
• By creating as many impressions as possible in line with the target cost-per-acquisition.
• By acquiring as many clicks as possible according to the daily budget that’s been set.

You’ve decided to run a new Google video campaign with an awareness goal. Why should you opt in to Google video partners?

• Because it can give you access to engage with audiences on the YouTube mobile homepage.
• Because it can give you access to more engagement metrics to measure the impact of the campaign.
• Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
• Because it can extend the reach of video ads to YouTube live streaming and Premieres.

Why should you opt into optimised targeting when creating a video action campaign?

• To reach new and relevant audiences who are likely to convert.
• To reach audiences already familiar with your brand who are likely to convert.
• To remove audience solutions you’ve applied that aren’t driving conversions.
• To remove users from your data segments who aren’t likely to convert.

You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call to actions (CTAs) should you use in the ad?

• Call now
• Book now
• Take a look
• Learn more

What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?

• Skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and skippable in-stream ads
• Non-skippable in-stream ads and in-feed video ads

To reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand, what audience solution should you use for your Google video campaign?

• In-market audiences
• Affinity audiences
• Life events
• Custom audiences

How should you summarise the short-form content trend to a marketing expert?

• Focus on either long or short-form content, as using both creates an inconsistent experience.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper adss

Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?

• Clicks
• Impressions
• Actions
• Views

If you were optimising a campaign to drive conversions faster, what would you do?

• You’d set up the campaign to engage with audience segments that have searched for your brand before.
• You’d set up the campaign to only engage with audience segments that have converted before.
• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
• You’d track only end actions to provide more accurate signals to our machine learning algorithms.

If you were developing a storyboard for a video ad and your goal was to optimise for view completions, how should you capture and hold viewers’ attention?

• Build suspense with a slow pace to start.
• Set up scenes to be zoomed out so that viewers can see all story elements.
• Use engaging pacing and tight framing.
• Keep visuals low contrast to avoid overwhelming viewers.

As a marketing expert at an eCommerce business, you’ve been asked to summarise the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

• You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behaviour.
• You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
• You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

What audience solution should you use for your Google video campaign to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand?

• In-market audiences
• Custom audiences
• Affinity audiences
• Life events

You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?

• Book now
• Take a look
• Call now
• Learn more

If you’re running a Google video campaign with a consideration goal and you want to measure the number of people who watched your video, what measurement solution should you use?

• You should use Brand Lift.
• You should use core performance metrics.
• You should use viewability with Active View.
• You should use the forecasting reach of your YouTube campaign alongside print ads.

You’re planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as ‘Video played to’, which measurement solution should you use?

• Reach Planner
• Unique reach and frequency
• Brand Lift
• Viewability with Active View

You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?

• Lower the brightness to optimise for mobile device viewing.
• Add closed captions since most viewers will watch with the sound off.
• Increase the pace and tighten the framing.
• Remove supers so that they don’t compete with the audio.

Which of the following captures how YouTube serves users, creators and advertisers?

• Creativity, growth and trust
• Creativity, innovation and trust
• Connection, growth and trust
• Connection, innovation and trust

What action should you take when optimising a campaign to drive conversions faster?

• Track lighter actions to provide more signals to Google’s machine learning algorithms.
• Track only end actions to provide more accurate signals to our machine learning algorithms.
• Set up the campaign to engage with audience segments that have searched for your brand before.
• Set up the campaign to only engage with audience segments that have converted before.

What’s the benefit of opting into Google video partners for a Google video campaign with an awareness goal?

• Extending the reach of video ads to YouTube live streaming and Premieres.
• Providing access to engage with audiences on the YouTube mobile homepage.
• Providing access to more engagement metrics to measure the impact of the campaign.
• Extending the reach of video ads to a collection of leading publisher sites and apps.

While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarise this trend to your client?

• By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• By explaining that you should focus on either long or short-form content, as using both creates an inconsistent experience.
• By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
• By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

When creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

• It analyses historical feedback and makes adjustments to bids based on performance signals.
• It acquires as many clicks as possible according to the daily budget that’s been set.
• It optimises bids to put the campaign’s message in front of as many relevant people as possible.
• It creates as many impressions as possible in line with the target cost-per-acquisition.

When creating a video action campaign, why is it a good idea to opt into optimised targeting?

• Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
• Because it’ll help you reach audiences already familiar with your brand who are likely to convert.
• Because it’ll remove users from your data segments who aren’t likely to convert.
• Because it’ll help you reach new and relevant audiences who are likely to convert.

You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call to actions (CTAs) should you use in the ad?

• Call now
• Learn more
• Book now
• Take a look

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