Exam Answers: Google Analytics Certification Answers [Updated]

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If you wanted to view multiple groups of data side by side in a table report, which component of the Google Analytics interface would you select?

• Select Filters.
• Select Comparisons.
• Select Segments.
• Select Date Picker.

Explanation: The correct answer is Select Comparisons. In Google Analytics, the Comparisons component allows users to view multiple groups of data side by side within a table report, facilitating direct analysis of different metrics or dimensions. By utilizing this feature, you can easily identify trends, differences, and similarities between various data sets, enabling a more comprehensive understanding of user behavior and performance metrics. This side-by-side comparison enhances the analytical process and aids in making informed decisions based on the insights gathered.

Which section of Google Analytics contains ready-made cards that answer common questions about how your users are interacting with your app or website?

• Reports
• Admin
• Advertising
• Explore

Explanation: The correct answer is Reports. The Reports section of Google Analytics contains ready-made cards designed to provide quick insights into user interactions with your app or website. These cards present data on key metrics, such as user engagement, acquisition, and retention, answering common questions about user behavior in an easily digestible format. This feature allows users to quickly access important information without needing to create custom reports, making it an efficient tool for monitoring performance and understanding user dynamics.

The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

• You would choose Import event.
• You would choose Mark as key event.
• You would choose Modify event.
• You would choose Create event.

Explanation: The correct answer is You would choose Create event. In the Google Analytics interface, selecting “Create event” allows you to set up a new event that specifically triggers when visitors land on a particular page, such as the homepage. This option provides the flexibility to define custom parameters and conditions for the event, ensuring that it accurately captures the desired user interactions. By creating a dedicated event, you can better analyze user engagement and gain insights into how visitors interact with specific pages on your site.

Which dimension should you use to determine which sources, such as “organic search” or “referral,” are driving users to your website?

• You should use Page title and screen class.
• You should use Google Ads campaign.
• You should use Session source / medium.
• You should use Session primary channel group (Default Channel Group).

Explanation: The correct answer is You should use Session primary channel group (Default Channel Group). This dimension categorizes traffic sources into predefined groups, such as “organic search,” “direct,” “referral,” and others, making it easier to analyze which channels are effectively driving users to your website. By utilizing the Session primary channel group, you can gain valuable insights into the performance of various marketing channels, allowing for informed decision-making regarding resource allocation and optimization strategies to enhance user acquisition.

You want to permanently change the default primary dimension for the User Acquisition Report within your property. How can you achieve this?

• Edit the built-in report using the customization feature.
• Select a new primary dimension.
• Create an exploration with the new primary dimension.
• Add a custom dimension to the report.

Explanation: The correct answer is Edit the built-in report using the customization feature. To permanently change the default primary dimension for the User Acquisition Report in Google Analytics, you can use the customization feature to modify the built-in report. This allows you to adjust the settings, including the primary dimension, ensuring that the report reflects your preferred data view every time you access it. By customizing the built-in report, you can tailor the analytics experience to better meet your specific reporting needs and enhance data analysis efficiency.

You want to see how your users are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?

• Segment overlap
• Funnel exploration
• Free form
• Cohort explorations

Explanation: The correct answer is Funnel exploration. This exploration technique in Google Analytics allows you to visualize the specific steps users take through a defined process, such as a checkout flow, and assess their success or failure at each stage. By using Funnel exploration, you can analyze how effectively users navigate through the required steps toward completing a key event, identifying any drop-off points where users may struggle. This insight is crucial for optimizing the user experience and improving conversion rates by addressing any obstacles in the process.

Get familiar with certification exam questions - Google Analytics Certification Answers

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One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

• “Time decay”
• “Data-driven”
• “First click”
• “Last click”

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?

• “A user”
• “A dimension”
• “An event”
• “A metric”

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

• “Recommended events”
• “Goals”
• “Custom events”
• “Conversion events”

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

• “Only Standard properties in GA4 or Universal Analytics”
• “Only Analytics 360 properties in GA4 or Universal Analytics”
• “Standard or Analytics 360 properties using Universal Analytics”
• “Standard or Analytics 360 properties using GA4”

You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?

• “That data will only be available in the Advertising section”
• “That data will only be used for audiences in Google Ads”
• “That data will only be available in the Reports and Explore sections”
• “That data will only be used for measurement purposes”

You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

• “One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android”
• “One property with a web data stream for your website and one property with an app data stream for your app”
• “One property with one web data stream for your website and one app data stream for your app”
• “One property with one web data stream for your website and two app data streams, one for iOS and the other for Android”

You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?

• “Configure”
• “Advertising”
• “Admin”
• “Explore”

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

• “Google Ads can use these conversions to optimize your bids for ad placements”
• “Google Ads can use these conversions to adjust and optimize your ad copy”
• “Google Ads can use these conversions to see industry benchmarking data”
• “Google Ads can use these conversions to generate new keyword ideas”

Which of these configurations show a Google Analytics account’s hierarchical structure?

• “Data stream > Account > Property”
• “Account > Property > Data stream”
• “Property > Data stream > Account”
• “Property > Account > Data stream”

What data does the Realtime report show?

• “Events that took place within the last 12 hours”
• “Events that took place within the last 30 minutes”
• “Events that took place within the last 8 hours”
• “Events that took place within the last 60 minutes”

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?

• “Default channel grouping”
• “Page title”
• “Google Ads campaign”
• “Event name”

Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?

• “Firebase SDK”
• “Google Marketing Platform”
• “Website tag”
• “Google Ads”

What do audience triggers allow you to do?

• “Create new events based on existing event parameters”
• “Create new audiences based on predictive metrics”
• “Create new audiences based on specific events that are triggered”
• “Create new events based on an audience rule being satisfied”

You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?

• “Google Ads”
• “Firebase SDK”
• “Analytics tag”
• “Analytics SDK”

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

• “Audience triggers”
• “Device-ID”
• “User-ID”
• “Predictive audiences”

How can Google Ads use audiences from Google Analytics when the two are linked?

• “Audiences in Google Ads can be used to target ad campaigns”
• “Audiences in Google Ads can be used to see industry benchmarking data”
• “Audiences in Google Ads can be used to adjust geotargeting of ad campaigns”
• “Audiences in Google Ads can be contacted for customer research”

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

• “Configure”
• “Reports”
• “Advertising”
• “Explore”

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

• “As views”
• “As hits”
• “As events”
• “As sessions”

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

• “Cohort explorations”
• “Free form”
• “Segment overlap”
• “Funnel exploration”

You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?

• “Reports”
• “Advertising”
• “Configure”
• “Explore”

You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• “Conversion reporting for the web data stream uses machine learning to distributes credit across channels”
• “Events from your mobile app can be combined with your existing website data”
• “Additional events are collected from your website without you needing to change your website’s code”
• “Events can be associated with signed-in users to enable cross-device reporting”

You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

• “How many users viewed a video on your site”
• “Name of a video watched on your site”
• “How many users opened the page containing a video on your site”
• “The devices users are on when watching a video on your site”

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?

• “Where users came from before reaching your site”
• “The device types, desktops and mobile phones”
• “How many users were on mobile phones”
• “The date range setting for the last 30 days”

You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

• “Measurement Protocol”
• “HTTP request”
• “Data import”
• “Modify event”

When linking your Google Analytics property to BigQuery, what are the two options you’ll see when choosing how frequently data is exported to BigQuery?

• “Daily and Streaming”
• “Hourly and Streaming”
• “Weekly and Streaming”
• “Daily and Weekly”

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

• “Data streams”
• “Subproperties”
• “Organizations”
• “Roll-up properties”

To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?

• “Anyone in your property can access it and make edits.”
• “Only you can see it, but you can share it with the other users of the property in read-only mode.”
• “Only you can see it, but you can share it with the other users of the property for them to make edits.”
• “Anyone in your property can access it in read-only mode.”

Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?

• “Session”
• “User”
• “Product”
• “Event”

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

• “IP address settings”
• “Data retention period”
• “Disable data collection”
• “Consent Mode”

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

• “Time decay”
• “Position-based”
• “Linear”
• “Data-driven”

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?

• “Cohort explorations”
• “Funnel exploration”
• “Free form”
• “Segment overlap”

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

• “User-ID”
• “Google Search Console”
• “Google signals”
• “Google Ads”

If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

• “Conversion paths”
• “Funnel exploration”
• “Model comparison”
• “Segment overlap”

You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?

• “Admin”
• “Explore”
• “Advertising”
• “Configure”

How do Google Analytics 4 properties differ from Universal Analytics properties?

• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.”

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

• “Acquisition”
• “Monetization”
• “Demographics”
• “Engagement”

Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

• “35”
• “7”
• “60”
• “14”

There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

• “Reports”
• “Configure”
• “Admin”
• “Explore”

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

• “Modify event”
• “Create event”
• “Import event”
• “Mark event as conversion”

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

• “You create an audience of users who are likely to purchase in the next seven days”
• “You create an audience of users who started checking out but didn’t complete the purchase”
• “You create an audience of users who made a purchase in the last 30 days”
• “You create an audience of users who added items to their purchase wishlist”

Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?

• “Conversion events”
• “Conversion paths”
• “Conversion modeling”
• “Conversion window”

What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

• “Search Ads 361”
• “Search Console”
• “Google Ads”
• “Firebase”

You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

• “A data stream lives within Explore and, once defined, can be added to any exploration”
• “A data stream lives within Reports and lets you segment and compare your data”
• “A data stream lives within a property and is a source of data from your app or website”
• “A data stream lives within an account and is the container for the data you collect from your apps and sites”

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

• “How many users opened the page containing the video on your site”
• “How many users watched the video on your site”
• “The language preference of users watching the video on your site”
• “Name of the video users can watch on your site”

What is something you can do with your data when you export your Google Analytics data to BigQuery?

• “You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance”
• “You can use SQL to query your data to answer questions and gain insights into your products, users, and channels”
• “You can use conversions for ad campaign bidding, and audiences to target ad campaigns”
• “You can use audiences to target website experiments and test variants of your web pages”

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer’s name on each article page?

• “Custom table”
• “Custom user parameter”
• “Custom metric”
• “Custom dimension”

In which of these situations could you use the Engagement overview report in Google Analytics?

• “You’re interested in monitoring user activity as it is happening on your site.”
• “You’re interested in seeing which pages on your site are getting the most traffic.”
• “You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.”
• “You’re interested in seeing where users are coming from before landing on your website.”

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

• “Google Analytics 4 properties”
• “Universal Analytics properties”
• “Google Marketing Platform”
• “Firebase”

You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

• “Modify event”
• “HTTP request”
• “Data import”
• “Measurement Protocol”

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

• “Subproperties”
• “Data streams”
• “Organizations”
• “Roll-up properties”

You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

• “Cohort explorations”
• “Free form”
• “Funnel exploration”
• “Segment overlap”

If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

• “Google Analytics 4 properties”
• “Universal Analytics properties”
• “Google Marketing Platform”
• “Firebase”

What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?

• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”

What can you find in the Realtime report?

• “Events that took place within the last 12 hours”
• “Events that took place within the last 60 minutes”
• “Events that took place within the last 30 minutes”
• “Events that took place within the last 8 hours”

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?

• “Only Standard properties in GA4 or Universal Analytics”
• “Only Analytics 360 properties in GA4 or Universal Analytics”
• “Standard or Analytics 360 properties using GA4”
• “Standard or Analytics 360 properties using Universal Analytics”

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

• “Engagement”
• “Monetization”
• “Demographics”
• “Acquisition”

Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?

• “Conversion window”
• “Conversion events”
• “Conversion paths”
• “Conversion modeling”

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?

• “Explore”
• “Reports”
• “Advertising”
• “Configure”

If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

• “That data will only be used for audiences in Google Ads”
• “That data will only be available in the Advertising section”
• “That data will only be used for measurement purposes”
• “That data will only be available in the Reports and Explore sections”

If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

• “Predictive audiences”
• “User-ID”
• “Device-ID”
• “Audience triggers”

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

• “Google Search Console”
• “User-ID”
• “Google Ads”
• “Google signals”

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

• “Subproperties”
• “Organizations”
• “Roll-up properties”
• “Data streams”

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

• “Recommended events”
• “Conversion events”
• “Goals”
• “Custom events”

You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?

• “Name of the video users can watch on your site”
• “How many users watched the video on your site”
• “How many users opened the page containing the video on your site”
• “The language preference of users watching the video on your site”

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?

• “Custom user parameter”
• “Custom metric”
• “Custom table”
• “Custom dimension”

If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?

• “One property with a web data stream for your website and one property with an app data stream for your app”
• “One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android”
• “One property with one web data stream for your website and one app data stream for your app”
• “One property with one web data stream for your website and two app data streams, one for iOS and the other for Android”

After you’ve exported Google Analytics data to BigQuery, what can you do with your data?

• “You can use conversions for ad campaign bidding, and audiences to target ad campaigns”
• “You can use audiences to target website experiments and test variants of your web pages”
• “You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance”
• “You can use SQL to query your data to answer questions and gain insights into your products, users, and channels”

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

• “Event”
• “User”
• “Session”
• “Product”

If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?

• “60”
• “14”
• “35”
• “7”

Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

• “Import event”
• “Create event”
• “Modify event”
• “Mark event as conversion”

In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?

• “You’re interested in monitoring user activity as it is happening on your site.”
• “You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.”
• “You’re interested in seeing where users are coming from before landing on your website.”
• “You’re interested in seeing which pages on your site are getting the most traffic.”

You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

• “Configure”
• “Admin”
• “Explore”
• “Advertising”

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?

• “Explore”
• “Advertising”
• “Configure”
• “Reports”

You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery?

• “Weekly and Streaming”
• “Daily and Weekly”
• “Hourly and Streaming”
• “Daily and Streaming”

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?

• “The date range setting for the last 30 days”
• “The device types, desktops and mobile phones”
• “How many users were on mobile phones”
• “Where users came from before reaching your site”

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

• “Google Ads”
• “Firebase”
• “Search Ads 362”
• “Search Console”

You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

• “Conversion paths”
• “Model comparison”
• “Segment overlap”
• “Funnel exploration”

What can you do with audience triggers?

• “Create new audiences based on specific events that are triggered”
• “Create new events based on existing event parameters”
• “Create new events based on an audience rule being satisfied”
• “Create new audiences based on predictive metrics”

You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

• “Conversion reporting for the web data stream uses machine learning to distributes credit across channels”
• “Additional events are collected from your website without you needing to change your website’s code”
• “Events from your mobile app can be combined with your existing website data”
• “Events can be associated with signed-in users to enable cross-device reporting”

You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

• “As sessions”
• “As views”
• “As hits”
• “As events”

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

• “You create an audience of users who added items to their purchase wishlist”
• “You create an audience of users who are likely to purchase in the next seven days”
• “You create an audience of users who made a purchase in the last 30 days”
• “You create an audience of users who started checking out but didn’t complete the purchase”

You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

• “Anyone in your property can access it and make edits.”
• “Only you can see it, but you can share it with the other users of the property for them to make edits.”
• “Only you can see it, but you can share it with the other users of the property in read-only mode.”
• “Anyone in your property can access it in read-only mode.”

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

• “Time decay”
• “Data-driven”
• “Last click”
• “First click”

You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

• “Explore”
• “Reports”
• “Admin”
• “Configure”

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

• “Google Ads can use these conversions to adjust and optimize your ad copy”
• “Google Ads can use these conversions to see industry benchmarking data”
• “Google Ads can use these conversions to optimize your bids for ad placements”
• “Google Ads can use these conversions to generate new keyword ideas”

You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

• “Data import”
• “HTTP request”
• “Modify event”
• “Measurement Protocol”

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

• “IP address settings”
• “Disable data collection”
• “Data retention period”
• “Consent Mode”

If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

• “Cohort explorations”
• “Segment overlap”
• “Free form”
• “Funnel exploration”

Which of these structures represents a Google Analytics account’s hierarchy?

• “Account > Property > Data stream”
• “Property > Account > Data stream”
• “Data stream > Account > Property”
• “Property > Data stream > Account”

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

• “The devices users are on when watching a video on your site”
• “How many users opened the page containing a video on your site”
• “How many users viewed a video on your site”
• “Name of a video watched on your site”

Which of these definitions describe a data stream as it relates to Google Analytics?

• “A data stream lives within Reports and lets you segment and compare your data”
• “A data stream lives within Explore and, once defined, can be added to any exploration”
• “A data stream lives within a property and is a source of data from your app or website”
• “A data stream lives within an account and is the container for the data you collect from your apps and sites”

What can Google Ads do with audiences from Google Analytics when these two services are linked?

• “Audiences in Google Ads can be used to target ad campaigns”
• “Audiences in Google Ads can be used to see industry benchmarking data”
• “Audiences in Google Ads can be contacted for customer research”
• “Audiences in Google Ads can be used to adjust geotargeting of ad campaigns "

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

• “An event”
• “A user”
• “A metric”
• “A dimension”

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.Who can see this new path exploration, by default?

• “Anyone in your property can access it and make edits.”
• “Only you can see it, but you can share it with the other users of the property for them to make edits.”
• “Anyone in your property can access it in read-only mode.”
• “Only you can see it, but you can share it with the other users of the property in read-only mode.”

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

• “Engagement”
• “Demographics”
• “Monetization”
• “Acquisition”

This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

• “Predictive audiences”
• “Audience triggers”
• “User-ID”
• “Device-ID”

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

• “Custom user parameter”
• “Custom dimension”
• “Custom table”
• “Custom metric”

Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?

• “Data-driven”
• “Time decay”
• “First click”
• “Last click”

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

• “The language preference of users watching the video on your site”
• “How many users watched the video on your site”
• “How many users opened the page containing the video on your site”
• “Name of the video users can watch on your site”

What model represents the hierarchical structure of a Google Analytics account?

• “Property > Account > Data stream”
• “Account > Property > Data stream”
• “Property > Data stream > Account”
• “Data stream > Account > Property”

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

• “Google Ads”
• “Google Marketing Platform”
• “Firebase SDK”
• “Website tag”

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

• “One property with a web data stream for your website and one property with an app data stream for your app”
• “One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android”
• “One property with one web data stream for your website and two app data streams, one for iOS and the other for Android”
• “One property with one web data stream for your website and one app data stream for your app”

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

• “Time decay”
• “Position-based”
• “Data-driven”
• “Linear”

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

• “Universal Analytics properties”
• “Google Analytics 4 properties”
• “Google Marketing Platform”
• “Firebase”

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

• “Google Ads can use these conversions to generate new keyword ideas”
• “Google Ads can use these conversions to adjust and optimize your ad copy”
• “Google Ads can use these conversions to optimize your bids for ad placements”
• “Google Ads can use these conversions to see industry benchmarking data”

Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?

• “Conversion events”
• “Conversion window”
• “Conversion modeling”
• “Conversion paths”

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

• “Google Ads”
• “Firebase SDK”
• “Analytics SDK”
• “Analytics tag”

You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

• “Cohort explorations”
• “Segment overlap”
• “Funnel exploration”
• “Free form”

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

• “Website tag”
• “Google Marketing Platform”
• “Google Ads”
• “Firebase SDK”

What distinguishes Google Analytics 4 properties from Universal Analytics properties?

• “Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.”
• “Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.”

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

• “Page title”
• “Default channel grouping”
• “Event name”
• “Google Ads campaign”

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

• “Roll-up properties”
• “Subproperties”
• “Data streams”
• “Organizations”

Which of these tasks can be done using audience triggers?

• “Create new events based on existing event parameters”
• “Create new audiences based on predictive metrics”
• “Create new events based on an audience rule being satisfied”
• “Create new audiences based on specific events that are triggered”

You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

• “Admin”
• “Advertising”
• “Explore”
• “Configure”

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

• “Segment overlap”
• “Free form”
• “Cohort explorations”
• “Funnel exploration”

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

• “Name of a video watched on your site”
• “How many users viewed a video on your site”
• “How many users opened the page containing a video on your site”
• “The devices users are on when watching a video on your site”

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.

• “You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?”
• “Events from your mobile app can be combined with your existing website data”
• “Conversion reporting for the web data stream uses machine learning to distributes credit across channels”
• “Events can be associated with signed-in users to enable cross-device reporting”
• “Additional events are collected from your website without you needing to change your website’s code”

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

• “Standard or Analytics 360 properties using Universal Analytics”
• “Only Analytics 360 properties in GA4 or Universal Analytics”
• “Only Standard properties in GA4 or Universal Analytics”
• “Standard or Analytics 360 properties using GA4”

To link a Google Analytics property to BIgQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?

• “Weekly and Streaming”
• “Daily and Streaming”
• “Hourly and Streaming”
• “Daily and Weekly”

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

• “You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance”
• “You can use SQL to query your data to answer questions and gain insights into your products, users, and channels”
• “You can use audiences to target website experiments and test variants of your web pages”
• “You can use conversions for ad campaign bidding, and audiences to target ad campaigns”

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

• “Explore”
• “Configure”
• “Advertising”
• “Reports”

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

• “Position-based”
• “Time decay”
• “Linear”
• “Data-driven”

What scope would be set for a custom dimension that reports membership status for a customer rewards program?

• “Product”
• “Event”
• “User”
• “Session”

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?

• “A user”
• “A metric”
• “A dimension”
• “An event”

You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?

• “Modify event”
• “HTTP request”
• “Data import”
• “Measurement Protocol”

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

• “You create an audience of users who started checking out but didn’t complete the purchase”
• “You create an audience of users who added items to their purchase wishlist”
• “You create an audience of users who are likely to purchase in the next seven days”
• “You create an audience of users who made a purchase in the last 30 days”

Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?

• “Disable data collection”
• “Data retention period”
• “IP address settings”
• “Consent Mode”

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

• “Audiences in Google Ads can be used to adjust geotargeting of ad campaigns”
• “Audiences in Google Ads can be contacted for customer research”
• “Audiences in Google Ads can be used to see industry benchmarking data”
• “Audiences in Google Ads can be used to target ad campaigns”

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

• “As sessions”
• “As events”
• “As hits”
• “As views”

Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?

• “Reports”
• “Admin”
• “Configure”
• “Explore”

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

• “Explore”
• “Advertising”
• “Admin”
• “Configure”

The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

• “Data import”
• “HTTP request”
• “Measurement Protocol”
• “Modify event”

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

• “Google Search Console”
• “User-ID”
• “Google Ads”
• “Google signals”

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

• “Custom events”
• “Goals”
• “Recommended events”
• “Conversion events”

You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

• “Funnel exploration”
• “Conversion paths”
• “Segment overlap”
• “Model comparison”

If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?

• “Page title”
• “Google Ads campaign”
• “Default channel grouping”
• “Event name”

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

• “Google Ads”
• “Search Ads 360”
• “Search Console”
• “Firebase”

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

• “Subproperties”
• “Data streams”
• “Organizations”
• “Roll-up properties”

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

• “Modify event”
• “Measurement Protocol”
• “Data import”
• “HTTP request”

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

• “7”
• “35”
• “14”
• “60”

When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

• “That data will only be used for audiences in Google Ads”
• “That data will only be available in the Reports and Explore sections”
• “That data will only be available in the Advertising section”
• “That data will only be used for measurement purposes”

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

• “Modify event”
• “Mark event as conversion”
• “Import event”
• “Create event”

Which events are accounted for in the Realtime report?

• “Events that took place within the last 12 hours”
• “Events that took place within the last 60 minutes”
• “Events that took place within the last 8 hours”
• “Events that took place within the last 30 minutes”

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

• “Roll-up properties”
• “Organizations”
• “Data streams”
• “Subproperties”

You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?

• “A data stream lives within Explore and, once defined, can be added to any exploration”
• “A data stream lives within an account and is the container for the data you collect from your apps and sites”
• “A data stream lives within a property and is a source of data from your app or website”
• “A data stream lives within Reports and lets you segment and compare your data”

You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?

• “Reports”
• “Advertising”
• “Explore”
• “Configure”

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

• “Firebase SDK”
• “Google Ads”
• “Analytics SDK”
• “Analytics tag”

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?

• How many users were on mobile phones
• The device types, desktops and mobile phones
• Where users came from before reaching your site
• The date range setting for the last 30 days

You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?

• You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
• You’re interested in monitoring user activity as it is happening on your site.
• You’re interested in seeing which pages on your site are getting the most traffic.
• You’re interested in seeing where users are coming from before landing on your website.

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

• Configure
• Admin
• Explore
• Advertising

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You want to find ready-made cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

• You’d find it in the Reports section.
• You’d find it in the Admin section.
• You’d find it in the Advertising section.
• You’d find it in the Explore section.

Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?

• The machine learning function
• The anomaly detection function
• The Google AI function
• The data-driven attribution function

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they’re succeeding or failing at each step?

• Use Segment overlap.
• Use Free form.
• Use Funnel exploration.
• Use Cohort explorations.

As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you do that?

• Secondary Dimension would help you do a deeper breakdown and analysis of the data.
• Filters would help you do a deeper breakdown and analysis of the data.
• Comparisons would help you do a deeper breakdown and analysis of the data.
• Breakdowns would help you do a deeper breakdown and analysis of the data.

You want to create a net-new report to add to your left-hand nav that shows source / medium filtered down to just desktop users. Which new report template should you start from?

• Demographic Details
• Tech Details
• Traffic Acquisition
• Landing Page

Your team is looking to add a net-new report to the left-hand nav that shows the source / medium filtered to desktop users only. Which new report template should they use to create this?

• They should use the Tech Details template.
• They should use the Landing Page template.
• They should use the Demographic Details template.
• They should use the Traffic Acquisition template.

You’re building a purchase funnel in Explore and want to select a homepage view. Which dimension would you use to do this?

• You’d use Page path and screen class.
• You’d use Page type.
• You’d use Purchase.
• You’d use Homepage name.

You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

• It’s in the Advertising section.
• It’s in the Admin section.
• It’s in the Reports section.
• It’s in the Explore section.

Which feature allows you to further break down and analyze the data displayed in a standard table report?

• Filters
• Comparisons
• Secondary Dimension
• Breakdowns

You want to know how various ads you’ve placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?

• To view the report, go to Explore.
• To view the report, go to Reports.
• To view the report, go to Admin.
• To view the report, go to Advertising.

When Google Analytics and Google ads are linked, how can Google Ads use conversion events from Google Analytics?

• It can highlight industry benchmarking data.
• It can generate new keyword ideas.
• It can adjust and optimize ad copy.
• It can optimize bids for ad placements.

Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?

• The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.
• The Traffic Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The User Acquisition Report covers the campaign/source/medium for the session.
• The User Acquisition Report covers the very first campaign/source/medium of the session. The Traffic Acquisition Report covers the campaign/source/medium of the last touch.
• The Traffic Acquisition Report covers the campaign/source/medium the user arrived at your site with, using a data-driven attribution model. The User Acquisition Report covers the campaign/source/medium of the last touch.

Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?

• Google AI highlights these events.
• Anomaly detection highlights these events.
• Machine learning highlights these events.
• Data-driven attribution highlights these events.

When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?

• A User Acquisition Report shows you the very first campaign/source/medium of the session. And the Traffic Acquisition Report shows you the campaign/source/medium of the last touch.
• A Traffic Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium for the session.
• A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.
• A Traffic Acquisition Report uses a data-driven attribution model to show you the campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium of the last touch.

Whenever a website visitor views any page on your site, they trigger the page_view event. But your team wants to define a new event to trigger when visitors land on a particular page, such as the homepage. Once they go to Events in the Google Analytics interface, which option should they choose to accomplish this?

• They should choose Import event.
• They should choose Create event.
• They should choose Mark as key event.
• They should choose Modify event.

What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?

• The Traffic Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the User Acquisition Report looks at the campaign/source/medium for the session.
• The Traffic Acquisition Report looks at the campaign/source/medium the user arrived at your site with using a data-driven attribution model, whereas the User Acquisition Report looks at the campaign/source/medium of the last touch.
• The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.
• The User Acquisition Report looks at the very first campaign/source/medium of the session, whereas the Traffic Acquisition Report looks at the campaign/source/medium of the last touch.

Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?

• Add it to Collection.
• Add it to Admin.
• Add it to Library.
• Add it to Explore.

When troubleshooting data discrepancies or unexpected trends in your Google Analytics property, which dimensions are commonly used to identify potential issues or anomalies?

• Country, OS version, operating system with version
• OS version, operating system with version, key event
• Page path, screen resolution, item name
• Item name, device category, date

Which of these reports highlight how users behave on product detail pages based on the type of device they’re using?

• The Events Report
• The Pages and Screens Report
• The Tech Details Report
• The User Acquisition Report

Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren’t directly observable?

• Conversion window
• Conversion events
• Attribution paths
• Key event modeling

When building a purchase funnel in Explore, which of these dimensions allow you to select a homepage view?

• Page path and screen class allow you to select a homepage view.
• Homepage name allows you to select a homepage view.
• Purchase allows you to select a homepage view.
• Page type allows you to select a homepage view.

Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?

• The User scope would be set.
• The Event scope would be set.
• The Session scope would be set.
• The Item scope would be set.

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• Events can be associated with signed-in users to enable cross-device reporting
• Conversion reporting for the web data stream uses machine learning to distributes credit across channels
• Events from your mobile app can be combined with your existing website data
• Additional events are collected from your website without you needing to change your website’s code

You manage a retail website, and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight into which of these is driving the most new customers and the most key events. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?

• Page title and screen class
• Session source / medium
• Session primary channel group (Default Channel Group)
• Google Ads campaign

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and determine how well they’re succeeding or failing at each step?

• Free form helps visualize these steps.
• Cohort explorations helps visualize these steps.
• Segment overlap helps visualize these steps.
• Funnel exploration helps visualize these steps.

You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the Attribution Paths Report in your Google Analytics 4 property?

• Admin
• Explore
• Advertising
• Reports

You’ve placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they’ve been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?

• You can find it in Reports.
• You can find it in Explore.
• You can find it in Advertising.
• You can find it in Admin.

If you want to permanently switch the default primary dimension for the User Acquisition Report within your Google Analytics property, which action should you take to do this?

• You should edit the built-in report using the customization feature.
• You should select a new primary dimension.
• You should create an exploration with the new primary dimension.
• You should add a custom dimension to the report.

If you’re getting website traffic from numerous sources and want to find out where your website users are coming from, such as “organic search” or “referral,” which dimension will show you that information?

• Google Ads campaign will show this information.
• Page title and screen class will show this information.
• Session source / medium will show this information.
• Session primary channel group (Default Channel Group) will show this information.

When your team wants to troubleshoot data discrepancies or unexpected trends in your Google Analytics property, which dimensions should they use to identify anomalies or potential issues?

• They should use page path, screen resolution, item name.
• They should use country, OS version, operating system with version.
• They should use OS version, operating system with version, key event.
• They should use item name, device category, date.

You want to compare whether users behave differently on your product detail pages based on the type of device they’re using. Which report can you use to find this information?

• Tech Details Report
• Pages and Screens Report
• Events Report
• User Acquisition Report

When creating a Free-Form Report, which types of visualizations are available for you to include?

• You can include line charts, bar charts, histograms, and geo maps.
• You can include tables, line charts, scatterplots, and bar charts.
• You can include pie charts, donut charts, geo maps, and circle charts.
• You can include tables, line charts, circle charts, and donut charts.

Which of these Google Analytics features relies on Google AI and machine learning to measure conversions that you can’t directly observe?

• Key event modeling measures these conversions.
• Conversion window measures these conversions.
• Conversion events measures these conversions.
• Attribution paths measures these conversions.

Which component of the Analytics interface allows you to see multiple groups of data side by side in a table report?

• Date Picker
• Filters
• Comparisons
• Segments

Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only?

• Use the Demographic Details template.
• Use the Landing Page template.
• Use the Traffic Acquisition template.
• Use the Tech Details template.

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration by default?

• Just you; but you can share it with the other users of the property in read-only mode.
• Just you; but you can share it with the other users of the property so they can make edits.
• Anyone in your property can access the new path exploration and make edits to it.
• Anyone in your property can access the new path exploration in read-only mode.

Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that’s located in another business application. Which of these Google Analytics features would they use to do this?

• They would use Firebase SDK.
• They would use Measurement Protocol.
• They would use Data API.
• They would use Admin API.

You’ve noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?

• Use page path, screen resolution, item name.
• Use OS version, operating system with version, key event.
• Use country, OS version, operating system with version.
• Use item name, device category, date.

You want to develop a dashboard to view your analytics data alongside your in-store customer purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?

• Measurement Protocol
• Admin API
• Data API
• Firebase SDK

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences?

• Go to Advertising.
• Go to Admin.
• Go to Explore.
• Go to Reports.

When linking your Google Analytics property to BigQuery, what are two options you’ll see when choosing how frequently data is exported to BigQuery?

• Daily and Weekly
• Daily and Streaming
• Hourly and Streaming
• Weekly and Streaming

What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?

• Google AI
• Machine learning
• Data-driven attribution
• Anomaly detection

Which dimension would you use to select a homepage view when building a purchase funnel in Explore?

• Page path and screen class
• Page type
• Homepage name
• Purchase

Which section would you open in your Google Analytics property to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?

• Open the Admin section.
• Open the Reports section.
• Open the Explore section.
• Open the Advertising section.

Which of these reports should you pull when you want to determine whether users behave differently on your product detail pages based on the type of device they’re using?

• You should pull the Events Report.
• You should pull the Tech Details Report.
• You should pull the User Acquisition Report.
• You should pull the Pages and Screens Report.

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label them in your Google Analytics 4 property?

• Label them as Key events.
• Label them as Recommended events.
• Label them as Automatic events.
• Label them as Custom events.

You’ve just customized a report and want it to appear in the left-hand navigation. To do this, which section should you add the report to?

• You should add the report to Explore.
• You should add the report to Library.
• You should add the report to Collection.
• You should add the report to Admin.

You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?

• The Date Picker component
• The Segments component
• The Comparisons component
• The Filters component

You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as key events and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your key events and audiences?

• Advertising
• Explore
• Reports
• Admin

Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?

• They can add a custom dimension to the report.
• They can create an exploration with the new primary dimension.
• They can use the customization feature to edit the built-in report.
• They can select a new primary dimension.

Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?

• The Firebase SDK feature
• The Measurement Protocol feature
• The Admin API feature
• The Data API feature

You’d like to further break down and analyze the data shown in a standard table report. Which feature would you select to do that?

• Select Comparisons.
• Select Breakdowns.
• Select Secondary Dimension.
• Select Filters.

When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

• Google Ads can use these conversions to adjust and optimize your ad copy.
• Google Ads can use these conversions to see industry benchmarking data.
• Google Ads can use these conversions to optimize your bids for ad placements.
• Google Ads can use these conversions to generate new keyword ideas.

Once you’ve customized a report, where does it need to be added to in order to appear in the left-hand navigation?

• Collection
• Admin
• Library
• Explore

You’d like to pull a Free-Form Report for an upcoming meeting. Which types of visualizations are available to include in this report?

• The available visualizations include pie charts, donut charts, geo maps, and circle charts.
• The available visualizations include tables, line charts, circle charts, and donut charts.
• The available visualizations include tables, line charts, scatterplots, and bar charts.
• The available visualizations include line charts, bar charts, histograms, and geo maps.

What types of visualizations are available in the Free-Form Report?

• Pie chart, donut chart, geo map, circle chart
• Table, line chart, scatterplot, bar chart
• Line chart, bar chart, histogram, geo map
• Table, line chart, circle chart, donut chart

Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can’t be spotted through direct observation?

• The Key event modeling feature
• The Conversion window feature
• The Conversion events feature
• The Attribution paths feature

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