Google Campaign Manager 360 Exam Answers with Explanations

The latest Google SkillShop update. Google Marketing Platforms Campaign Manager 360 certification. This file contains all possible real exam questions with 100% correct and verified answers. Detailed explanations. Free updates included. Save your time.

Note: we perform daily scans ensuring the file corresponds exactly the latest exam version and contains all possible questions from the real certification program.

1. All possible certification exam questions
2. 100% correct and verified answers
3. Instant download
4. Detailed explanations written by experts
5. Free lifetime updates.

The Google Marketing Platform’s Campaign Manager 360 Certification is a professional accreditation that signifies expertise in using Campaign Manager 360, an essential tool for managing and measuring digital campaigns. This certification is targeted towards digital marketers, media planners, and advertising professionals who aim to demonstrate their ability to effectively deploy and optimize campaigns within this comprehensive ad management system. The certification process involves passing an exam that tests the candidate’s knowledge of key functionalities, including ad trafficking, dynamic creatives, floodlight tags for conversion tracking, and advanced reporting features. By achieving this certification, professionals can validate their skills in using Campaign Manager 360 to streamline campaign management, enhance targeting accuracy, and generate insightful performance reports.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Earning the Campaign Manager 360 Certification not only enhances an individual’s professional credibility but also equips them with advanced capabilities to drive successful digital advertising strategies. Certified professionals gain a deep understanding of how to leverage Campaign Manager 360’s robust suite of tools to execute complex campaigns, manage creative assets, and track the customer journey across multiple channels. This certification also ensures that individuals are proficient in utilizing data-driven insights to optimize ad performance and ROI. For agencies and businesses, having certified team members means being able to offer clients a higher level of expertise in campaign management, resulting in more efficient workflows and better advertising outcomes. This certification is a valuable asset for anyone looking to excel in the dynamic and competitive field of digital marketing.

• While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign.How do you answer them?
• When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?
• In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
• Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites.What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
• Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?
• You’re working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?
• Within Campaign Manager 360, what are the components within each campaign?
• You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
• An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
• An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring.What may have caused the error?
• A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?
• An agency account manager has set up separate child advertisers for a client, a party supplies store.What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?
• You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign.Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
• When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?
• Within Campaign Manager 360, what are the components of each account?
• A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign.Which ad placement option would they include in their campaign?
• You’re ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
• An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?
• Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?
• You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign to meet these demands?
• A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
• You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding.What solution would you recommend to meet their needs?
• Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?
• An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?
• Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?
• When third-party cookies deprecate, what are the critical inputs for conversion attribution?
• A hotel client asks you to measure how many users participated in their rewards program.Which Floodlight capability would you use to measure the information they’ve requested?
• Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with.How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?
• After setting up a campaign, a furniture company is ready to upload creatives for it.Which four options for creatives will they be able to use in Campaign Manager 360?
• What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
• Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?
• You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?
• You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?
• You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?
• A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?
• A PC accessories retailer has decided to add a new 640x480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
• A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on.Which report should they look at?
• A national sneaker company wants to see if their ad appeared outside of the geographic target.What’s a good way to view metrics for the geographic brand safety target?
• You need to explain what Campaign Manager 360 is to a client.What answer will you give them?
• Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
• A client would like to better understand how Campaign Manager 360 works.What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
• A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
• Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?
• A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign.Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
• Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?
• What part of the Google Marketing Platform should you go to in order to manage connections across different products?
• You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing.What may be the cause for the missing metrics?
• Which positions at an agency would you expect to use Campaign Manager 360?
• Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
• You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?
• Which platforms allow for native integrations with Campaign Manager 360?
• After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?
• Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?
• Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign?
• What are the key inputs for conversion attribution after third-party cookie deprecation?
• A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?
• You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
• Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company.What kind of setup will allow for this differentiation?
• You’re working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?
• Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
• What can Floodlight tags do within Campaign Manager 360?
• A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?
• Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?
• A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.What four options are available to them?
• Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?
• Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing.What could be the reason for this error?
• When looking within Campaign Manager 360 at a campaign what components would you find?
• Where in the Google Marketing Platform can you manage connections across a number of its products?
• Your client wants to measure users’ ability to see their video.Which metric within Campaign Manager 360 should they use to do this?
• Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
• You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?
• Which types of digital marketing roles most commonly use Campaign Manager 360?
• A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?
• A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?
• Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
• You’re working with a national flower distributor to plan desired creatives for a new campaign.During the creative serving process, which of the following steps are relevant to the process?
• You’re working with a paper company that has multiple creatives for their upcoming card stock campaign.Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?
• What’s a key differentiator of Campaign Manager 360?