Google waze ads fundamentals exam answers

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In what year did Google acquire Waze?

• 2005
• 2008
• 2013
• 2017

Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?

• Waze Carpool
• Connected Citizens Program
• Waze Ads
• Waze for Brands

What additional features are in the Plus dashboard?

• Ad Downloads
• Inbox Impressions
• Inbox Action Clicks
• All of these

Waze is a — movement company, with the power to move people to you.

• Car
• Traffic
• GPS
• Human

Passing the “Toothbrush Test” means that drivers use Waze — times per day.

• 1
• 2
• 1.5
• 0

In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?

• Waze
• Pinterest
• Snapchat
• Twitter

What type of additional support do Preferred Partners receive?

• Client acquisition support
• Training materials
• Dedicated Account Manager
• All of these

Pricing for Plus starts at $ — day?

• $1,000
• $500
• $169
• $400

Which solution is meant for businesses with 1 to 10 locations?

• Brands
• Starter
• Plus
• None of these

In 2017, ads on Waze generated how many navigations to local businesses around the world?

• 4 million
• 10 million
• 14 million
• 24 million

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Is there a minimum investment to become Certified?

• Yes
• No, but Fundamentals Certification is required
• No, but Advanced Certification is required
• None of these

How do you calculate an Ad’s Click-Through Rate (CTR)?

• Ad Unit Clicks/Impressions
• Impressions/Ad Unit Clicks
• Navigations/Ad Unit Clicks
• None of these

In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?

• 2%
• 9%
• 10%
• 20%

Pricing for Waze Ads is based upon what type of model?

• CPM
• Flat rate
• Yearly subscription
• Monthly budget

What does Promoted Search offer?

• Priority in drivers’ search results
• Business name, logo, and address
• All of these
• None of these

In the U.S., Wazers with how many people in their household make up 65% of overall users?

• 0
• 1
• 2 to 4
• 5 to 10

More than what percentage of drivers using Waze are between 25 and 54 years old?

• 25%
• 50%
• 75%
• 99%

Zero-Speed Takeover displays ads when drivers —?

• Check their phone
• Come to a complete stop for more than 4 seconds
• Search for a business
• Begin driving

What business information does a Branded Pin provide when a user clicks on the info button?

• Business locations and store hours
• Phone number and special deals
• Store hours and phone number
• Business location, store hours, phone numbers, and special deals.

What do all three ad formats help businesses achieve?

• Differentiation from similar businesses in their area
• Improved location awareness
• Increased navigations to their locations and in-store traffic
• All of these

What can advertising on Waze Local help businesses of all sizes achieve?

• Raise their profile
• Increase location awareness
• Drive in-store traffic by turning their location into a destination
• All of these

How does the Waze Dashboard define the Navigations performance metric?

• The number of Wazers who search for your business
• The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen
• The number of Wazers who see your ad
• The number of Wazers who click on your phone number

Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?

• Waze Certified
• Preferred Partner
• Both
• Neither

In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?

• $50K or less
• $75K
• $90k
• $100K or more

How many hours per month do Wazers average on the app?

• 2
• 5
• 6
• 10.5

What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?

• Business name and logo
• Business address
• Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
• Business phone number

Which ad formats does the Plus solution offer?

• Branded Pins and Promoted Search
• Zero-Speed Takeover
• All of these
• None of these

If you plan to spend less than $169/day, which solution is most suitable for your business?

• Starter
• Plus
• Brands
• None of these

Waze uses insights to effectively target drivers —?

• When they are at work
• When they are at home
• When they are near your business or visiting your competitors
• When they are not using Waze

What is the most recent Waze offering?

• Connected Citizens Program
• Waze Ads
• Waze Carpool
• None of these

In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?

• 6 / 10
• 10 / 16
• 12 / 19
• 15 / 24

How many people use Waze around the world each month?

• 20 million
• 50 million
• 75 million
• 110 million

How many crowdsourced reports on routes and road conditions does Waze receive each month?

• 10 million
• 13 million
• 27 million
• 53 million

What does the Waze Dashboard allow you to do?

• Manage your account settings
• Track the performance of your campaign
• View your Creatives
• All of these

How are Waze routes developed to be as efficient as possible?

• Crowd-sourcing
• Collective GPS tracking
• Both of these
• Neither

Name the level(s) of the Waze Partner Program.

• Certified
• Partner
• Certified and Preferred Partner
• Waze Local Partner