Google Conversion Optimization Certification Exam Answers with Explanations

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The Google Conversion Optimization Certification Exam, now available on the updated Google SkillShop platform, is an essential accreditation for digital marketers aiming to master the art of conversion rate optimization (CRO). Formerly known as the Mobile Experience Growth Certification, this exam focuses on equipping professionals with the knowledge and skills necessary to enhance website and app performance to drive higher conversion rates. The certification covers various aspects of CRO, including user experience design, A/B testing, personalization strategies, and data analysis. By passing this exam, marketers can demonstrate their proficiency in creating optimized digital experiences that lead to increased engagement and sales.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Achieving the Google Conversion Optimization Certification offers numerous benefits for professionals and businesses alike. Certified individuals gain a deep understanding of the principles and best practices of conversion optimization, enabling them to implement effective strategies that improve user journeys and maximize conversion rates. This certification also highlights the importance of a data-driven approach, teaching marketers how to leverage analytics and user feedback to make informed decisions. For businesses, having certified team members ensures a higher standard of digital marketing expertise, which can lead to more successful campaigns and a better return on investment. Overall, the Google Conversion Optimization Certification is a valuable asset for anyone looking to excel in the competitive field of digital marketing.

Get familiar with exam questions.

• Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow. Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?
• Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?
• The business owners of Foodizo feel like their mobile website, foodizo.com, isn’t offering a fast and seamless experience to their users. Which Google tool can Foodizo use to receive specific recommendations on how to improve foodizo.com?
• Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away.\r\n \r\nWhich Google feature can make checkout easier by using information stored in the user’s Google account?
• Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup’s mobile experience create?
• Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. \r\n\r\nWhat tool can you use to measure the effectiveness of your landing page?
• Liam is the marketer for the web site, SearchEverywhere.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the SearchEverywhere.com site?
• Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?
• The business, WatchSpark, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of WatchSpark share in common?
• Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?
• Evan has been working on improving the mobile experience for CookingGenius. The owner of CookingGenius is interested in quantifying the impact that Evan’s work has had. Evan knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Evan calculate rel mCvR for CookingGenius?
• You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?
• Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?
• Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the ‘messy middle’ include?
• Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers.
• The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?
• You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
• Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won’t come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?
• Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Famke to make her site more successful?
• Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
• Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?
• Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
• Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?
• Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?
• Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?
• Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?
• Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?
• Smitty is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor performance. Working with the site marketing and development teams, Smitty created a plan where the site performance metrics couldn’t fall below a certain level. Which plan type is Smitty’s plan?
• SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?
• Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.
• Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?
• Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app. Why should SweetFizz integrate their testing platform with their app analytics?
• Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?
• Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers.
• FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?
• Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?
• The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?
• Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?
• Fergie is shopping for her daughter’s birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away. This is an example of what kind of personalized user experience?
• Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers.
• David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site. Which of the following is a testing tool that David can use for MintBotics’s site?
• The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page. What’s the name of the metric that you should look for?
• Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?
• The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
• The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?
• Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
• Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
• As the marketer for ClimbHigh.com, the user experience for the site is Maria’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?
• William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?
• A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?
• The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?
• Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?
• Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?
• Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
• Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers.
• Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo’s mobile experience create?
• Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the ‘messy middle’ include?
• Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?
• Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.
• A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?
• You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?
• Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?
• Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?
• The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?
• Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?
• Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?
• Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
• HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?
• Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?
• Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?
• TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?
• Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?
• Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?
• Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?
• The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?
• Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?
• Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.
• As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?
• Shelly has been learning how to find opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?
• Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?
• You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?
• The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?
• Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities.In what way does performance present an opportunity for mobile devices when it comes to marketing?
• Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?