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Which level’s settings CANNOT be edited with bulksheets? (select two)
- Network
- Ad Group
- Advertiser
- Campaign
What is shown in the “Last sync” details tab? (select two)
- A list of campaigns modified
- The time that the sync occurred
- A list of error types
- The number of errors during the sync
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
- 3 months
- 1 week
- 2 weeks
- 3-4 weeks
What could prevent Inventory Management from making changes to a campaign?
- Manual edits to campaign name or status
- Manual edits to keyword URL templates
- Edits to ad rotation settings
- Edits to campaign bids or bid strategies
What Floodlight tag measures purchases and revenue on a website?
- Action
- Revenue
- Transaction
- Counter
Which three features can be used to integrate offline conversion data? (select three)
- Search Ads 360 API
- sFTP
- Bulksheets
- Google Data Studio
At which three levels can automated rules be set up? (select three)
- Campaigns
- Engines
- Agency
- Keywords
What type of bid strategy is supported by the forecasting tool?
- Conversions or Revenue
- Rules
- Position
- Max clicks
Which three modifiers can be automated by a bid strategy? (select three)
- Remarketing target bid adjustments
- Search impression share bid adjustments
- Location target bid adjustments
- Mobile bid adjustments
Campaigns can only be copied within the same engine account for which two engines? (select two)
- Bing Ads
- Social
- Yahoo! Japan
- adMarketplace
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Where can a saved web query be found?
- In the left-hand menu, click Budget Management, then Web Query
- In the right-hand menu, click Attribution, then Web Query
- In the right-hand menu, Click Advertiser Settings, then Web Query
- In the left-hand menu, click Downloads then Web Query
Which three frequencies can be scheduled for reports? (select three)
- Daily
- Weekly
- Monthly
- Hourly
What happens when an engine is paused?
- All campaigns are paused
- Ad groups and keywords are paused
- Active campaigns are paused
- Syncs are paused from the engine
Which two conversion sources can be reported in custom columns? (select two)
- Gemini Conversion Trackers
- Bing Conversion Trackers
- Floodlight
- Google Ads Conversion Trackers
What metrics estimate conversions that measure user behavior across devices and environments?
- cost
- visits
- clicks
- Cross-environment metrics
Which two segments CANNOT be applied to reporting data? (select two)
- Device type
- Business data
- Attribution model
- User ID
When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
- Advertiser
- Campaign
- Placement
- Publisher
Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
- Keywords / Product Groups
- Campaigns
- Ad groups
- Agency
What attribution model assigns all credit to the last click on a paid search ad before a conversion?
- Last paid search interaction
- Position-based
- First interaction
- Data-Driven
Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
- Edit all advertisers within an agency
- Edit advertiser settings
- Edit advertiser components
- Remove user access to an agency’s advertisers
What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
- Business data
- Placeholder keyword
- Landing page test
- Rules
Which two filters are available in the change history report? (select two)
- Creation date
- Change Type
- Campaign
- Geo
Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
- Campaign Manager API
- Search Ads 360 API
- Custom Variables
- Bulksheets
Bulksheets can be used to complete which two tasks? (select two)
- Upload custom Floodlight variable data
- Generate formula columns in bulk
- Upload offline conversions
- Create labels
At which two levels can URL Templates be set up? (select two)
- Advertiser
- Campaigns
- Agency
- Engine
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
- Advanced Targeting
- Conversion
- Position
- Clicks
Which three engines are supported by the Search Ads 360 API? (select three)
- Google Ads
- Bing
- Ask.com
- Gemini
Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
- Google Ads API
- Bulksheets
- Campaign Manager API
- Search Ads 360 API
What setting should be applied to a Floodlight tag passing offline conversion data?
- Primary source is offline
- Dynamic tag
- Primary source is retail
- Image tag only
What are two key differentiators in functionality between labels and business data?
- Ability to report at the campaign level
- Ability to attach a business calendar
- Ability to pivot metrics based on custom business dimensions
- Ability to pause biddable items
Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
- Position
- Impression share
- Max CPA
- Profit
If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
- Ad group’s currency
- Billing currency
- Advertiser’s currency
- Engine’s currency
What function do ValueTrack parameters perform?
- Create custom date segmentation
- Dynamically insert information
- Automatically sync to Google Tag Manager
- Track additional conversion types
If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
- 12 hours
- 24 hours
- 6 hours
- 1 hour
Which two types of campaigns do bid strategy opportunities analyze? (select two)
- Google Ads manual campaigns
- Gemini manual campaigns
- Bing Ads manual campaigns
- Google Ads App campaigns
If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
- The engine’s timezones
- The advertiser’s timezone
- Campaign Manager’s timezone
- Greenwich Mean Time (GMT)
What feature may be used to edit custom Floodlight variable data?
- Bulksheets
- Google Ads API
- Search Ads 360 API
- Text Editor
Which three changes can a user set up using scheduled edits? (select three)
- Lower bids on keywords during weekends
- Activate a new bid strategy
- Activate ads or keywords at a specific time
- Raise bids on keywords every Monday at 7am
Data Exclusion events exclude data for a minimum of how many hours?
- 4 hours
- 8 hours
- 2 hours
- 24 hours
What feature may be used to report on a specific Floodlight conversion?
- Custom Column
- Business data
- Custom Dimension
- Custom Metric
What is the Search Ads 360 account hierarchy?
- Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
- Agency > Advertiser > Engine > Campaign > Keyword
- Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
- Advertiser > Engine > Campaign >Keyword
In what order should new entities be created (assuming no campaigns already exist)?
- Keyword > Ad Group > Campaign
- Keyword > Campaign > Ad Group
- Campaign > Ad Group > Ad > Keyword
- Ad Group > Keyword > Campaign
Which two types of goals can be targeted in Bid Strategies? (select two)
- Business data
- Conversion
- Revenue
- Profit Margin
What permissions are needed to create an advertiser?
- Agency Manager
- Advertiser user (edit access)
- Advertiser viewer
- Read-only
Which two column categories appear in formula columns? (select two)
- Engine metrics
- Conversion metrics
- Search impr share
- Creation time
Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
- It is not possible to pass conversion attributes
- Set up a custom Floodlight variable in Google Tag Manager
- Set up a custom Floodlight variable as a dimension in Search Ads 360
- Set up a Custom Dimension in Google Analytics
Which three URLs are involved in a landing page test? (select three)
- Original
- Control
- Experiment
- Rule
What occurs when auto-tagging is enabled?
- A Google click ID is appended to all landing page URLs
- A Google Click ID is reported in the budget pacing report
- A scheduled edit is created for all Google Ads campaigns
- A label is added to all Google Ads campaigns
What level should be used to evaluate performance of a bid strategy?
- Individual campaign
- Bid strategy
- Individual ad
- Individual keyword
When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
- Campaign Manager
- Each product uses separate currencies
- Display & Video 360
- Search Ads 360
What step would be taken to check if an inventory management template has created any entities?
- Create an Executive Report with no filters
- Check the template’s progress bar
- Apply an “Inventory template ID” filter
- Filter for errors in the reporting dashboard
How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
- 6 hours
- 8 hours
- 2 hours
- 4 hours
What configuration setting eliminates duplicate conversions between advertisers?
- Counter
- Shared Floodlight configuration
- Action
- Revenue
When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
- Campaign Manager
- Each product uses separate time zones
- Display & Video 360
- Search Ads 360
What two Floodlight activity group types can be set up? (select two)
- Dimension
- Counter
- Sales
- Metric
During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
- Decrease maximum bid in the bid strategy setting 40%
- Increase bidding portfolio by 2 new keywords
- Decrease CPA target of bid strategy 60%
- Decrease bidding portfolio by 1 low-performing keyword
Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
- Link to a shared version of the generated report
- Deliver daily file to shared sFTP
- Executive reports can’t be sent to a user with no access to Search Ads 360
- Send a downloaded PDF or Excel file
What does it mean when the “Stop sync” button is greyed out?
- The sync is complete.
- The engine account is paused.
- The sync is applying updates.
- The engine type is “Other.
Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
- GCLID
- Match Type
- Campaign ID
- Keyword
Which two user types can activate the conversion API? (select two)
- Advertiser user
- Agency user
- Agency manager
- Advertiser manager
When a reporting view is saved, who has access to the view?
- Select users within that advertiser
- All users within that advertiser
- Only users with edit access within that advertiser
- No users within that advertiser
Which two types of uploads can be made through an sFTP endpoint? (select two)
- Google Search history
- Bulksheets
- Inventory management feeds
- Conversions
What is the default attribution model for Floodlight?
- Last Impression
- First Click
- Last Click
- First interaction
What conversion data can be uploaded using bulksheets?
- Google Ads conversions data
- Google Analytics goal data
- Custom Floodlight variable data
- Offline conversion data
Which three requirements must be met to run a successful ad copy test? (select three)
- Minimum number of required impressions for each ad group
- Each ad must contain only one landing page URL
- All keywords and engines must be paused
- Ads must only include one ad copy test at a time
What action should be used to pass a conversion attribute (such as shipping cost)?
- Set up Custom Floodlight Variable using bulksheets
- Set up an additional Floodlight tag and pass the shipping cost through the revenue field
- Set up Custom Floodlight Variable using the relevant engine frontend
- Set up Custom Floodlight Variable as a metric
Which two conversion sources can be selected in bid strategies? (select two)
- Google Analytics
- Floodlight
- Bing Universal Event Tracking
- Google Tag Manager goals
