All Twitter certification exams answers

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7 Twitter badge assessments:

  • Twitter Ads Manager Fundamentals
  • Get Started On Twitter Badge Assessment
  • Twitter Cross-Border Advertising Badge Assessment
  • Twitter for Creatives
  • Twitter Launch and Connect Badge
  • Twitter Performance Fundamentals Badge
  • #TwitterFlightSchool Video Badge

Below you’ll find some selected questions from the latest real certification exam. You can get an idea about the exam format and prepare for it smarter. Need all exam questions with answers? Consider downloading our file.

What are the two options for verifying your website tag? (select two)

  • Twitter verification assistant
  • Browser verification
  • Pixel helper extension
  • Twitter verification tracker

Match the following attribution types to their correct definition.

  1. Last Touch Attribution
  2. First Touch Attribution
  3. Multi-Touch Attribution
  • The last platform that impacts the user before they convert gets 100% of the credit (1)
  • The first platform that impacts the user gets 100% of the credit (2)
  • All platforms that impacted the user get a portion of the credit (3)

Performance advertising on Twitter refers to digital ads that ask someone to:

  • Vote for a specific candidate or support a political cause
  • Start a live concert or musical performance
  • Complete a specific call to action, like Buy Now or Install
  • Change an attitude, like Cheer up

Where would you see an option to break out conversions by conversion event name?

  • In the Campaign Details section of the Campaign Creator
  • In the Campaigns tab in Ads Manager
  • When creating a downloadable .csv report in Ads Manager
  • At the bottom of the Ads Manager dashboard

Creating several conversion events of the same conversion type can lead to:

  • increased engagement with your Promoted Ads
  • duplicated data in your Twitter Ads dashboard
  • decreased overall spend
  • exhausting your daily budget maximum
  • True
  • False

Why is measurement such a critical component of performance advertising?

  • Performance advertisers rely on measurement to determine their KPIs
  • Measurement is not a critical component of performance advertising
  • Performance advertisers tend to be more interested in data
  • Performance advertisers need to be able to prove their campaign drives results

Twitter has a direct integration with which partner-provided measurement tool?

  • DoubleClick Campaign Manager (DCM)
  • Adobe Analytics
  • Sizmek
  • Google Analytics

Since 2012, the amount of time spent browsing the internet on a mobile device has increased by over

  • 200%
  • It has declined, not increased
  • 50%
  • 5000%

Twitter’s App Re-engagement ads focus on:

  • reaching your existing users to help drive loyalty and engagement
  • new user acquisitions
  • sending promotional messages via DMs
  • driving awareness through video-based content

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- refers to when someone on Twitter sees your Promoted Tweet and does not engage with it, but later visits your website and converts.

  • Website click attribution
  • Post-engagement attribution
  • Post-view attribution
  • Download attribution
  • Automatic bid
  • Optimal bid
  • Maximum bid
  • Target cost

- is a single code snippet placed across your entire website to track multiple site actions or conversions.

  • A multiple site actions tag
  • A universal website tag
  • Multiple site actions tag
  • A single snippet website tag

Most advertisers give click-through attribution credit; only some of them give:

  • View-through attribution credit
  • Adjacency reporting
  • Cost Per App Click analysis
  • Time-of-day attribution credit

What allows you to measure site visits without using cookies?

  • Twitter Click ID
  • Twitter Tracking Pixel
  • Conversion optimization
  • Website tags

When verifying a website tag in Twitter Ads Manager, what are the three possible statuses you might encounter? (select all that apply)

  • Unverified
  • Dormant
  • Verified
  • Tracking

What are the two types of Twitter Website Tags? (select two)

  • Mobile App Promotion Tags
  • Single Website (Event) Tag
  • Universal Website Tag
  • Optimized Website Tags

What are the website actions you can track using conversion tracking?

  • App installs, video views, downloads, and search results
  • Bounce rate, site visits, and sign ups
  • Site visits, purchases, downloads, sign ups, and custom actions
  • Website clicks, purchases, bounce rate, and custom actions

Setting up mobile app conversion tracking with one of our partners allows you to: (select all that apply)

  • See deeper insights and trends around lifetime value and performance metrics.
  • Measure and compare the impact of your spending across all your marketing channels.
  • Collect location data and other identifying information from your audience.
  • Identify each step of your funnel and drive re-engagement through targeted re-marketing campaigns.

What percentage of people on Twitter have made a mobile purchase within the last month?

  • 64%
  • 25%
  • 30%
  • 50%

App measurement is typically done via:

  • A viewability measurement service
  • A pixel within the app itself
  • ClickID
  • A tracking software development kit (SDK)

True or False. With App Install Ads, you have access to all Twitter social targeting and demographic targeting to find the right audience for your campaign.

  • False
  • True

What is an App Install Ad?

  • an ad that runs on third-party services to help drive installs of your mobile app
  • a Promoted Twitter Ad that allows you to reach audiences who are most likely to download your app
  • a new kind of video ad from Twitter
  • an ad that displays across the iOS and Google Play stores

App Re-engagement campaigns help you: (select all that apply)

  • Drive loyalty
  • Increase usage
  • Sell in-app purchases
  • Get ahead of the app deletion phenomenon

Using a - enables you to track user conversions and tie them back to ad campaigns on Twitter.

  • Google Analytics Code Snippet
  • Cookie-enabled website
  • Twitter Tracking Pixel
  • Conversion Tag

- lets you run your ads across Managed Publisher MoPub inventory for premium apps.

  • Twitter Audience Platform
  • Twitter Managed App Inventory
  • Twitter App Platform
  • Twitter iOS Gallery

Which budgets can be set? (Select all that apply)

  • Daily
  • Campaign
  • Ad Group
  • Out Of Home Engagements

Go big on branding and be laser focused are 2 examples of ______________

  • Video best practices
  • Tweet best practices
  • Campaign best practices
  • Analytics best practices

Where can you measure your return on ad spend for Performance Advertising?

  • Conversion Tracking
  • App Manager
  • Ad Editor
  • Tag Library

What are the three stages of Reporting Overview?

  • Filters
  • Metrics
  • Exporting
  • Cross-Border

47% of sales performance can be attributed to ______________

  • Refined audience targetting choices
  • Creative alone
  • Adding subtitles to all media
  • Combining the right target and good creative.

The default filters in the Ads Manager are….? (Select three)

  • Funding Source
  • Objective
  • Status
  • International Views

You can refine your data views by using _________

  • Reach
  • Filters
  • Metrics
  • Creatives

Which of these is NOT a benefit of using the Tweet Composer?

  • Simple Media Upload
  • Preview
  • Complex to use
  • Media Upload how-to

On the Dashboard, which tab do you use to create your ads content?

  • Campaigns
  • Creatives
  • Analytics
  • Tools

The Tweet Activity Dashboard (TAD) can show you details of how many times people have….? (Select all that apply)

  • Seen
  • Retweeted
  • Liked
  • Called
  • Replied

When setting up your campaign, how is it best to decide your targets?

  • Select everything to cover the most people.
  • Choose 1 or 2 options that support your goal.

You need a ________________ to access Ads Manager.

  • Twitter account
  • business
  • campaign
  • audience

Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?

  • Reach
  • Engagements
  • Followers
  • Website Traffic

Which of these are refined audience targeting? (select all that apply)

  • Key Words
  • Interest
  • Events
  • Household Income

Home Dashboard provides you with a _____ day summary of your progress

  • 365
  • 28
  • 7
  • 14

What are the main components of the marketing funnel? (select all that apply)

  • Awareness
  • Consideration
  • Conversion
  • Creation

Which area can help you reach the right people for your campaign?

  • App Manager
  • Conversion Tracking
  • Audiences
  • Tag Library

Where can you upload media? (select two)

  • Media Library
  • Tweet Composer
  • Analytics Tab
  • Events Manager

What does the Audience estimator do?

  • Suggests target demographics
  • Calculates audience based on your selections
  • Sets up refined audience targetting
  • Recommends themes for future campaigns

For Website clicks campaigns, better performance is seen when the - is used for targeting.

  • Audience Creator Tool
  • Website Activity Custom Audience
  • Mobile Audience Manager
  • Custom Tailored Audience

- collect, organize, and standardize app data to deliver a uniform assessment of campaign performance metrics.

  • Mobile Measurement Providers (MMP)
  • Mindshare Analysts (MA)
  • The Metrics Institute (TMI)
  • Most Accurate Providers (MAP)

To set up a Mobile App Promotion campaign, you will need to:

  • Enable the Twitter Pixel within your app
  • Add your application to your Twitter Ads account
  • Have at least 500 active users on your app
  • Have a five-star rating on the iOS App Store

On average, how many people abandon an app after just one session?

  • 1 in 20
  • 1 in 10
  • 1 in 50
  • 1 in 5

What is Marketing Mix Modeling?

  • A way to track how many ad formats you’re using regularly on Twitter
  • A statistical analysis on sales and advertising spend data
  • A cross-platform ad creative tool
  • An overview of time dedicated to advertisement

When an advertiser has different measurement sources, each with slightly different definitions for attributing actions to advertising, the result can be:

  • Measurement discrepancies
  • Measurement adjacencies
  • Higher reach
  • Lower reach

What bidding strategy do Website Clicks campaigns use?

  • CPC – Cost Per Click
  • ROAS – Return on Ad Spend
  • LTV – Lifetime Value
  • CPAC – Cost Per App Click
  • Video views
  • Website conversions
  • Link clicks
  • App installs

Performance advertisers care about:

  • Building awareness for a new product or service.
  • Increasing their following on Twitter.
  • Driving performance at scale and being able to measure the results.
  • Driving increased video views and click-through rates.

A - is created when the Twitter website tag has collected over 100 IDs of visitors from Twitter users.

  • Custom Tailored Audience
  • Website Activity Audience
  • Twitter Website Tag
  • Twitter Click ID

What are the three bidding options available when creating a Website Clicks campaign in Ads Manager? (select three)

  • Optimized action bidding
  • Target Cost
  • Maximum bid
  • Automatic bid

What should you do if your conversion events aren’t showing as tracking?

  • Nothing. Conversion events should not show as tracking
  • Make sure you’ve correctly set up your mobile conversion tracking events in your MACT partner dashboard
  • Wait 3-5 days for the conversion events to finish syncing
  • Contact Twitter customer service

What are the two ways you can buy an App Installs campaign on Twitter? (select two)

  • Optimized Action Bidding (OAB)
  • Cost per Download (CPD)
  • Cost per App Click (CPAC)
  • Return on Ad Spend (ROAS)

Where can people see your performance ad campaigns on Twitter? (select all that apply)

  • on partner apps via TAP
  • at the top of their DMs
  • on their home timeline
  • at the top of relevant search pages

What percentage of people access Twitter via mobile?

  • 33%
  • 25%
  • 88%
  • 50%

App Re-engagement campaigns target your - to drive even more conversions and loyalty.

  • Newsletter subscribers
  • Potential users
  • Existing users
  • Previous users

There are two main ways performance advertisers measure on Twitter: (select two)

  • Twitter Website Tag
  • Mobile IEM
  • Server-to-server integration with DCM
  • Twitter website tag

The allowable period between when someone viewed or clicked your ad and took action is called the:

  • Download Period
  • View-Click-View-Buy Window
  • User Action Window
  • Attribution Window

The Twitter Ads system completes conversion attribution on your conversions based on:

  • A standard attribution window timeframe
  • How much you spend per app click
  • How long it takes for you to get your first download
  • The attribution window you set

Once you’ve set up a website tag, reporting for website conversion tracking is available in the - within Twitter Ads Manager.

  • Campaigns tab
  • Media library
  • Website tracker tab
  • Tweet composer

What are Twitter’s current performance advertising solutions? (select all that apply)

  • Website Click Campaigns
  • App Install Campaigns
  • App Re-engagement Campaigns
  • Awareness Campaigns
  • Optimal bid
  • Target cost
  • Automatic bid
  • Maximum bid

In Twitter Ads Manager’s performance dashboard, what are the values listed in the results columns tied to?

  • Your campaign flight duration
  • Conversion tracking for websites allows you to track
  • Your campaign objective
  • How much money you’ve spent on your campaign

What is a post-engagement attribution window?

  • A time window for determining whether or not the user is likely to uninstall your app
  • A time window for crediting Twitter with conversions that happen after someone engages with your ads
  • A time window for crediting Twitter with conversions that happen after someone views your ads
  • A time window for crediting Twitter with conversions that happen after a certain time of day

Where can you locate the DCM server to server solution?

  • In the Campaign Form, at the Ad Group level
  • In the Campaign Editor, under DCM Options
  • Within Analytics, under Tweet Activity
  • Within Tools, under Ads editor

- allow you to further define your App Activity Custom Audience based on the frequency and recency of user actions.

  • Twitter Custom Audiences
  • Twitter Measurement Reports
  • App Activity Combinations
  • Promoted Video Ads

Which ad formats can be used in Twitter’s performance ad campaigns? (select all that apply)

  • Image Ads
  • Video Ads
  • Text Ads
  • Carousel Ads

- is critical to performance-focused advertisers because they need to prove their advertising drives results.

  • In-App Purchases
  • Cost Per App Click
  • Measurement
  • Platform Adjacency

For App Re-engagement campaigns, we recommend targeting:

  • Only users with an iOS device
  • As broadly as possible at first
  • Only a select group of users
  • Only users with an Android device

True or False. With Website Clicks campaigns, you have access to all Twitter social and demographic targeting.

  • True
  • False

What does AMM stand for?

  • App Measurement Management
  • Advanced Mobile Measurement
  • App Media Manager
  • Advanced Maintenance Metrics

What are the two things you must do before creating an App Installs campaign? (select two)

  • You need to set up your SKAd Network connection
  • Your app must have at least a 4.0 rating on the app store
  • You need to set up your MACT Partner
  • You need to set up your iOS Tracking Pixel

What are the two types of attribution windows you can set for your campaign? (select two)

  • Post-login
  • Post-engagment
  • Post-view
  • Post-acquisition

- are clickable images or videos that drive users directly to your website.

  • Twitter Video Ads
  • Twitter Image Ads
  • Website Click Ads
  • App Install Ads

Conversion tracking for websites allows you to track:

  • detailed information about someone’s location
  • how long someone spent looking at your ad before taking action
  • the actions someone takes after viewing or engaging with your ads on Twitter
  • the amount of time someone spent searching for something on your website

When launching a new campaign, what is the period of time during which our systems try to find the best users for your ads? It typically lasts 3-5 days.

  • User Acquisition Window
  • The Learning Period
  • There is no name for this period
  • Attribution Window

For apps to collate, organize, and standardize their data and deliver uniform metrics, you must integrate with a -.

  • MACT Partner
  • Google Analytics Account
  • iOS Tracking Pixel
  • Performance advertisers need to be able to prove their campaign drives results

When you log into Twitter Ads Manager, what is the default view?

  • The latest Tweets dashboard
  • The performance dashboard
  • The campaign creator
  • Your Twitter timeline
  • Mobile tailored audiences
  • App Install ads
  • Twitter website tags
  • Custom metrics in Ads Manager

What is media innovation?

  • developing groundbreaking technological tools
  • finding new and interesting ways of doing things, and finding a solution that matches a need
  • being the first to integrate the latest technological developments into your campaign

Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:

  • Glade
  • Burger King
  • Adidas UK
  • Mountain Dew

API Marketing Partners assist with the following goals: (select all that apply)

  • audience targeting
  • campaign management
  • advertising analytics
  • creative ad experiences
  • brand voice conception
  • drafting inspirational content

What are the essential elements of effective brand voices? (select three)

  • conversational
  • wit
  • real-time
  • authenticity
  • emojis

Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?

  • digital carting for CPG
  • branding: custom mobile landing pages
  • video personalization
  • lead capture: custom mobile landing pages

In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:

  • Carousel Cards
  • Video Ads
  • Twitter Audience Platform
  • Animated GIFs

A distinct brand voice allows your brand to: (select all that apply)

  • speak with personality
  • connect with culture
  • offer discounts
  • generate and join conversations

The best time to bring the in-house audience insight team into a campaign is:

  • simultaneously with the campaign launch
  • at the conclusion of the campaign
  • before the brand initiative kicks off
  • after the brand initiative kicks off

What percentage of users rate Twitter “good” or “great” for brand interaction?

  • 37%
  • 49%
  • 71%
  • nearly 100%

Which of the following are components of the OUI Framework? (select all that apply)

  • Initiate
  • Obtain
  • Ideate
  • Observe
  • Utilize
  • Understand

In Activision’s case study, the backbone of their successful Warzone campaign was:

  • it was the first brand to gamify Twitter
  • its video content had an unusually high production value
  • its ability to deliver a personalized report to every player in a matter of seconds

The attitudes, tone, and substance of your brand’s content should be:

  • sassy but relatable
  • reflective of everything your brand stands for
  • in line with the latest trends

When defining your brand voice, first consider the brand’s:

  • goals, plan, and results
  • Vision, Mission, Values
  • origin, journey, and destination

Leading brands are more likely to evoke an emotional response in their audiences by a factor of:

  • 5X
  • 2X
  • 8X

In our case study, no name’s brand voice stands out because of its:

  • witty, deadpan style
  • optimistic, cheerful style
  • eloquent, elevated style

Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?

  • 61%
  • 41%
  • 99%

  • <1%
  • 81%

What are the two key use cases for when brands should always activate on Twitter? (select two)

  • launching something new
  • selecting the right hashtags
  • ensuring your replies contain GIFs
  • connecting with what’s happening

Which element of a creative campaign should be developed first?

  • the technology
  • the insights-based creative idea
  • the data

When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)

  • message association
  • purchase intent
  • brand awareness
  • brand preference

Twitter Advanced Search allows you to:

  • search, segment, and filter Twitter’s Tweets and profiles
  • protect your brand by participating in conversations anonymously
  • find an API Partner to meet your campaign’s technological needs

A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:

  • 65%
  • 73%
  • 58%
  • 44%

For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:

  • other Twitter users
  • Twitter’s in-house audience insight team
  • an independent consultant

Launches typically fall into the following categories: (select all that apply)

  • new messaging
  • new products or features
  • new branding
  • new company leadership

In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:

  • reliable information and breaking news
  • the best deals and promotions of their products
  • entertainment and conversation

According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?

  • 2.3X
  • 8.2X
  • 5X
  • 1.9X

When it comes to conversation on Twitter, successful brands:

  • keep it professional by avoiding engagement
  • always use the full character limit to express themselves more clearly
  • interact exclusively with other brands
  • join existing conversations and inspire new ones

How does Twitter help you succeed through the funnel?

  • it offers versatile, ready-made creative content
  • it offers a full suite of ad formats
  • it offers unlimited access to brand leaders

The number one reason people come to Twitter is:

  • culture
  • to see what’s happening
  • making money
  • news
  • gossip & entertainment

What are three key strengths that characterize Twitter’s audience?

  • growth, insights, conversation
  • targeted, character, community
  • growth, impact, community
  • growth, influence, community

The Twitter Rules are centered around three primary areas:

  • safety, precautions, and policy
  • authenticity, policy, and precaution
  • policy, safety, and public integrity
  • safety, privacy, and authenticity

What are some good things to highlight in your pinned Tweet? (select three)

  • Your latest launch campaign
  • A funny meme about your boss
  • Your favorite cause or charity
  • An ongoing sale, promotion, or campaign

How many characters can be used in your Twitter Bio?

  • 120
  • 140
  • 280
  • 160

How many characters can be used in a Tweet?

  • 280
  • 120
  • 160
  • 140

True or False. On Twitter, the word ‘Tweet’ can be used as a verb or a noun.

  • False
  • True

Match the following terms to their definitions.

  • Mention

  • Tweet Thread

  • Quote Tweet

  • Verified Badge

  • Including other accounts in your Tweet by using the @ sign followed directly by their username

  • A series of connected Tweets from one person. You can provide additional context, an update or additional commentary on a topic by connecting multiple Tweets together.

  • Allows you to add your own commentary along with a photo, GIF, or video to someone else’s Tweet and share it with your followers.

  • Lets people know that an account of public interest is authentic.

What are the types of enforcement that may be used if someone violates the Twitter rules? (select three)

  • Ad-level enforcement
  • Tweet-level enforcement
  • Account-level enforcement
  • DM-level enforcement

Creating - are key in guiding you on how to plan and create relevant content.

  • Photo Tweets
  • Brand Voice Guidelines
  • Live Q&As
  • Content Pillars

- are a great way to drive engagement and learn more about what your followers like.

  • @ Replies
  • Polls
  • Retweets
  • Direct Messages

True or False. You can promote or encourage suicide or self-harm on Twitter as long as you disable replies.

  • True
  • False

What are the three types of content we recommend you create when trying to connect with cultural moments on Twitter? (select three)

  • Reactive Content
  • Planned Content
  • Video Content
  • Anticipated Content

What three things are essential to building a solid Twitter content strategy? (select three)

  • Developing a massive following
  • Defining Your Objectives
  • Defining Your Audience
  • Creating a Content Calendar

When you see a questionable Tweet in your timeline, how can you take action? (select four)

  • Block the account
  • Unfollow the account
  • Report the account
  • Send the account owner a DM and ask them to delete the Tweet
  • Mute the account

What are three things you can do to esnure your account stays secure? (select three)

  • Keep your browser & operating system updated
  • Use two-factor athentication
  • Use a simple, easy-to-remember password
  • Monitor your third-party connections

True or False. If we take account against your account, you can appeal the decision through our Twitter Help Center.

  • True
  • False

What does TAD stand for?

  • Tweet Activity Dashboard
  • Twitter Analytics Display
  • Tweet Analytics Dashboard
  • Twitter Activity Data

- are a great way to tell longer-form, curated stories on Twitter.

  • Stories
  • Moments
  • Bookmarks
  • Tweet Storms

True or False. People are allowed to create parody, newsfeed, commentary, and fan accounts on Twitter provided that the accounts follow certain requirements.

  • False
  • True

Tapping this icon allows you to change the content of your Home Timeline. You can choose to show the latest Tweets from the people and topics you follow or Top Tweets curated by us.

  • The Tweet Display Settings Button
  • The Timeline Control Button
  • The Content Preferences Button
  • The Topics Menu

- are Tweets paid for by our advertisers.

  • Promoted Tweets
  • Paid Tweets
  • Media Tweets
  • Organic Tweets

True or False. You may not threaten violence against an individual or a group of people. We also prohibit the glorification of violence.

  • False
  • True

What are the main ways to track your success on Twitter? (select three)

  • Twitter Data Dashboard
  • Twitter Analytics
  • Twitter Ads Manager
  • Twitter Media Studio

What feature allows you to tailor search results to specific date ranges, people, and more?

  • The Explore Tab
  • The Search Results Page
  • The Advanced Search Tool
  • The Search Bar
  • Click the People Tab in search results
  • Click the Latest Tab in search results
  • Click the Photos or Videos Tab in search results
  • Click the Top Tab in search results

When using Conversation Settings, what are the options you have for controlling who can reply to your Tweets? (select three)

  • Everyone
  • Only people you mention
  • No one
  • People you follow

True or False. In addition to signing up with your email address, you can also use your phone number when creating your Twitter account.

  • False
  • True
  • Bottom-right corner
  • Bottom-left corner
  • Top-left corner
  • Top-right corner

What are some of the most basic ways to interact with content on Twitter? (select three)

  • Liking Tweets
  • Unfollowing people
  • Replying to Tweets
  • Retweeting or Quote Tweeting
  • The Explore Tab
  • The Trendy Tab
  • The Tweets Tab
  • The Content Tab

We believe the majority—if not all—of your content should be capped at -.

  • 30 seconds
  • 10 seconds
  • 60 seconds
  • 15 seconds

True or False. You can grant different levels of permissions to multiple users, who will be able to access your Twitter Ads account while logged into their own personal handle.

  • True
  • False

- displays a stream of Tweets from accounts and Topics you’ve chosen to follow on Twitter.

  • Your Twitter Login Screen
  • Your Notifications Bar
  • Your Home Timeline
  • Your Settings Page
  • 200x200 px
  • 100x100 px
  • 400x400px
  • 40x40 px
  • The Explore Tab
  • The Trending Section
  • Your Direct Message Inbox
  • The “What’s Happening” Section

How many characters can be used in your display name?

  • 25
  • 30
  • 40
  • 50

What tool allows you to create real-time audio conversations with other people on Twitter?

  • Twitter Spaces
  • Voice Tweets
  • Twitter Q&As
  • Podcast Tweets
  • Analytics Account Home
  • Tweet Activity Dashboard
  • Video Activity Dashboard
  • Twitter Media Studio

If your account is compromised, one of the first things you should do is…

  • Send a DM to Twitter Support
  • Close your Twitter account
  • Change your password
  • Tweet about it

What are three ways you can improve your Twitter bio? (select three)

  • Share your brand history
  • State your organization’s mission
  • Keep it as short as possible
  • Try to be humorous

How can you ensure your parody account is in compliance with Twitter’s policies? (select two)

  • Every Tweet should use the hashtag #Parody
  • You should use the same profile photo as the celebrity or entity you are parodying.
  • The bio should clearly indicate that the account is not affiliated with the subject of the account.
  • The display name should clearly indicate that the account is not affiliated with the subject of the account.

Where should you go for the most up-to-date statistics on the actions we’re taking on Twitter?

  • Request a safety report from your Twitter Client Partner
  • Visit transparency
  • Follow @Twitter for more info
  • Check our latest press releases

When writing your Tweets, you should consider… (choose three)

  • Using up all 280 characters
  • Incorporating Hashtags
  • Keep your copy focused on serving a single purpose
  • Keeping it short & sweet

What tool gives you the power to decide who can reply to your Tweets.

  • Tweet Audience Enforcement
  • Conversation Settings
  • Twitter Reply Controller
  • Hidden Tweets
  • Trends
  • Topics
  • Tweets
  • Other People

- should be an ever-changing billboard showcasing what’s new with your brand or organization.

  • Your profile photo
  • Your Pinned Tweet
  • Your Twitter bio
  • Your header photo

A - is a message sent directly from one Twitter account to another.

  • @ Reply
  • Tweet
  • Retweet
  • DM
  • Quote Tweet
  • Retweet
  • Trend
  • Tweet

When logged in to or via our mobile app, you can access on-the-spot analytics by finding and tapping on the -

  • Twitter Data Button
  • Twitter Activity Toggle
  • Tweet Activity Button
  • Tweet Analytics Link

What type of content allows you to record an audio message and share it with your followers?

  • Twitter Spaces
  • Voice Tweets
  • Music Tweets
  • Podcast Tweets

You may not use Twitter’s services for the purpose of manipulating or interfering in elections or other civic processes. This includes posting or sharing content that may suppress participation or mislead people about when, where, or how to participate in a civic process.

  • False
  • True

Where should you place your logo throughout your video creative?

  • Top left corner
  • Lower third
  • You should not include your logo in video creative
  • Top right corner

What is the minimum number of ad formats you should use to maximize your success?

  • 2-3
  • 3-5
  • 1-2
  • 5-10

What percentage of sales can be directly attributed to creative?

  • 10%
  • 47%
  • 33%
  • 20%

People on Twitter are often the first to try, buy, and…

  • Send a DM asking for more information
  • Download a new game
  • Forget about your ad
  • Share new experiences with others

What are the #ThreeSimpleRules for getting creative on Twitter? (select three)

  • Keep it short & simple
  • Use jump cuts and fast-changing visuals
  • Create visual cues with clear logo placement and captions
  • Include people & products in your videos

Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?

  • None of the launch phases involve these things
  • Activation
  • Creative
  • Flighting

In general, how long should your Video Ads be on Twitter?

  • 25-45 seconds
  • 60-90 seconds
  • 30-60 seconds
  • 10-15 seconds

People on Twitter are… (select three)

  • Results-driven
  • Mostly on iOS devices
  • Influential
  • Receptive

What are the key themes of conversation?" is a question that helps define which of the following elements of a unique message’s construction?

  • Target audience
  • Topic of Connection
  • Customized creative
  • Brand story

To drive awareness for your launch campaign, your flighting should be at least - long.

  • 2-3 weeks
  • 5-10 weeks
  • 1-2 weeks
  • 3-6 weeks

When you want to align with the topic, you can choose:

  • Video Ads
  • Trend Takeover+
  • Timeline Takeover
  • Trend Takeover

If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating:

  • Realtime content
  • Immersed content
  • Planned content
  • Anticipated content

Which of the following Twitter ad formats help you “go big on the reveal”? (select three)

  • Timeline Takeover
  • Trend Takeover
  • Awareness campaigns
  • Trend Takeover+

Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.

  • Expand your campaign window
  • Expand your target audience
  • Use multiple campaigns
  • Use customized creatives

Which of the following statements is correct about flighting strategy?

  • You don’t need to understand the pulse of a conversation before joining it.
  • It leads brands to build a phased approach to maximize impact pre / during / post-event.
  • It does not take part in the peak of the conversation.
  • It reinforces your connect campaign by extending the window after the peak.

A successful connect strategy contains (select three):

  • Connect strategy
  • Flighting strategy
  • Messaging strategy
  • Engaging strategy

The ways to connect on Twitter include (Select three):

  • Events
  • Occasions
  • Topics
  • Trends

How do Twitter’s takeover products help you achieve a successful launch?

  • Takeover products allow you to upload longer videos to Twitter.
  • Takeover products allow you to direct message your audience at scale.
  • Takeover products help you achieve mass awareness on Launch day.
  • Takeover products are Twitter’s most cost-effective ad solutions.

Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity?

  • Events
  • Occasions
  • None of these are connect opportunities
  • Trends

If you’re interested in significantly moving brand metrics, the length of your campaign should be…

  • Longer
  • Dependent on your budget
  • Shorter
  • Flight time does not impact brand metrics

To build cultural relevance for your brand, your messaging should be based on a combination of (select three):

  • Topic of connection
  • Brand story
  • Customized creative
  • Target audience

Launch Leaders use a phased approach to their flighting strategy, which includes…

  • Tease, Reveal, and Reinforce
  • Hype, Anticipate, and React
  • Preview, Release, and Tech Support
  • Launch Leaders do not use a phased approach.

What are the five types of launches we identify on Twitter?

  • New projects, new branding, new copyrights, new features, and new hires
  • New products, new brands, new messaging, new promotions, and new features
  • New cars, new logos, new movies, new TV shows, and new sales
  • New companies, new management, new features, new offers, and new messaging

What do we mean when we say “connect” on Twitter?

  • Executing campaigns around global moments
  • Communicating with key stakeholders and influencers
  • Launching a new product that’s connected to a current trend
  • Building relevance by being a part of the conversation

What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance?

  • 5%
  • 25%
  • 7%
  • 10%

What do we mean when we say “launch” on Twitter?

  • Creating a new campaign to be released on a specific date
  • Driving sales for a specific type of product
  • Building awareness and interest in something new
  • Announcing the event of a sale with a promoted Tweet

Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.

  • 5%
  • 10%
  • 40%
  • 25%

Why is it essential for your brand to be culturally relevant? (select two)

  • Cultural relevance is straightforward to obtain.
  • Cultural relevance correlates better with brand metrics.
  • Cultural relevance is a critical driver of the consumer’s purchase decision.
  • Cultural relevance is every brand’s #1 objective.

What are the five types of launch categories on Twitter?

  • Product, brand, features, message, promotion
  • Videos, images, websites, apps, sales
  • Paid media, video views, announcements, apps, websites
  • Sales, services, announcements, products, promotions

- maximizes your success by serving content before, during, and after your launch day.

  • A content strategy
  • A data-driven flighting schedule
  • An activation plan
  • Creative developed by an award-winning team

Your goal for the reveal phase of your launch should be to…

  • Achieve all of your KPIs in a single day
  • Start conversations
  • Drive mass awareness of your launch
  • Increase your reach

Why are captions so important for your videos on Twitter?

  • Including captions can lead to longer view rates.
  • Captions aren’t that important on Twitter.
  • If your video has captions, Twitter will show your ad to more people.
  • Captions help identify the music you’re using in your videos.

Which ad format allows you to connect your content with over 200 brand-safe publishers?

  • Amplify Sponsorship
  • Trend Takeover
  • Timeline Takeover
  • Amplify Pre-roll

True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.

  • False
  • True

What are the three phases of the connect flighting strategy? (select three)

  • Hype
  • React
  • Participate
  • Announce

How many ad formats should you use to increase the probability of having a successful connect campaign?

  • As many as you can
  • Only 1
  • 2-3
  • More than 3

When you want to be at the front and center of the topic, you can use:

  • Poll
  • Video ads for Website Clicks
  • Timeline Takeover
  • Video ads with Conversation Buttons

Working from home, mindfulness, and activism are examples of which type of connect opportunity?

  • Trends
  • None of these are connect opportunities
  • Events
  • Occasions

If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)

  • Intent
  • Consideration
  • Recall
  • Awareness

What did Bain identify as a significant differentiator for brands that had successful launch campaigns?

  • Their use of Twitter as part of their launch strategy
  • The industry the brand operates within
  • Their overall budget
  • Their use of cutting-edge creative

Brands that hit their launch KPIs are - more likely to launch on Twitter.

  • 1.1X
  • 2X
  • 2.3X
  • not

What percentage of marketers report missing their launch KPIs?

  • 15%
  • 20%
  • 85%
  • 50%

What’s the advantage of running a connect campaign on Twitter rather than on other platforms?

  • People on Twitter spend more time scrolling, so your ads are more likely to be seen.
  • People come to Twitter to connect with what’s happening, which makes them more leaned in and receptive to your ads.
  • Twitter ads are less intrusive.
  • People on Twitter are more interested in ads.

On launch day you should…

  • Send DMs to your community
  • Go big on the reveal to maximize awareness
  • Tweet at least 2-3 times
  • Create an email newsletter campaign

Social video content should be designed for…

  • The fastest download speed
  • Viewing on a large-screen TV
  • A sound-off environment
  • Use across all social platforms

True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent.

  • True
  • False

- is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.

  • Trend Takeover
  • Timeline Takeover
  • Trend Takeover+
  • Amplify Pre-roll Ads

Why do people come to Twitter?

  • Because they want to buy something.
  • To stay up-to-date on the topics they care about and talk to others who share their interests.
  • To create friendships with the brands they follow.
  • To engage with companies via DMs.

Award shows, music festivals, and sporting events are all examples of which type of connect opportunity?

  • Events
  • None of these are connect opportunities
  • Trends
  • Occasions

In-Stream Video Ads are:

  • The best way to take over the Explore tab on Twitter for a day
  • Curated, relevant, engaging, and brand-safe
  • Always longer than 30 seconds and unskippable
  • Only shown to people over the age of 18

Clear logo placement can positively impact:

  • The mood of your audience
  • The amount of Direct Messages you receive after a campaign
  • Unaided brand recall
  • Sales of your products

In-Stream Video Ads help advertisers to: (Select two.)

  • Generate brand lift with video content
  • Showcase longer video > 30 seconds, or share feature-length content with brand followers
  • Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
  • Align brand messages with a single publisher

When creating content for First View, you should: (Select all that apply.)

  • Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
  • Use extremely loud music: Loud noises attract attention and can help give your ad more views.
  • Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
  • Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.

True or False: Pre-roll ads are skippable after 6 seconds.

  • False
  • True

If your company wants to promote new running shoes with famous athletes, they should choose:

  • Team #Optimization
  • Team #Influencers
  • Team #BlueBrush
  • Team #Live Brand Studio

What is the best tool for driving sales that is directly within your control?

  • Brand recognition
  • Ads longer than 6 seconds
  • Twitter copy
  • Good creative

Each Promoted Trend is made up of which three components? (Select three.)

  • Animated Trend GIF
  • Trend Description
  • Companion Tweets
  • Trend #Hashtag

Match the following combined takeover products to their potential impacts.

  • Takeover Ads + Twitter Emoji

  • First View + Promoted Trend

  • Promoted Trend + Spotlight

  • Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation.

  • Maximize advertisers’ ability to reach people in the Home timeline and Explore tab.

  • Potentially double ad breakthrough during an upcoming event or launch.

Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?

  • Promoted Trend
  • Pre-roll before live video
  • Pre-roll ads on highlight clips
  • Sponsored Moments
  • False
  • True

What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.)

  • Product launches
  • Shareholder proxy votes
  • Fashion shows
  • Earnings calls

When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?

  • Filter on demographics
  • Add redaction to your Tweet copy automatically
  • Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
  • Customize what your audience sees based on their age

The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the -.

  • Direct Message inbox
  • Explore tab
  • In “Mentions” under notifications
  • Settings tab

In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

  • Don’t do or can’t afford traditional TV sponsorships
  • Already sponsor TV programming
  • Want to drive traffic or sign-ups on a website
  • Want to target a competitor’s TV sponsorship

For video Tweet content, match the questions to the ad component:

  • How do you want them to feel?

  • What do you want them to do?

  • What do you want consumers to think?

  • Link or Hashtag

  • Video

  • Active Statement

Which of these statements best describe First View? (Select all that apply.)

  • It can only be purchased by one advertiser per day, per geography.
  • It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
  • It is best suited for lower-funnel campaign objectives.
  • It includes a Twitter Brand Survey.

Twitter’s #BlueBrush team can help when -. (Select three.)

  • You are looking for staff augmentation
  • You need a custom animation for an upcoming video campaign
  • You need help with photography for an upcoming product launch
  • You need a graphic designer to create original assets for your brand

Which statement about First View and Promoted Trend is true?

  • When paired together, First View and Promoted Trend drive higher key ad metrics.
  • Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.
  • It is not recommended to use First View and Promoted Trend together.
  • First View and Promoted Trend may not be purchased together.
  • True
  • False

True or False: People on Twitter are watching more than 2 billion videos daily.

  • False
  • True

Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

  • Don’t use music because it is distracting.
  • Brand your video within the first few seconds.
  • Use In-Stream Ads to set up other content.
  • Keep your content short and simple.

Why should you work with an influencer?

  • Influencers only get paid when you sell a product on Twitter.
  • An influencer’s authentic voice may help make your brand more relevant.
  • Influencers can often create content faster than brands can.
  • Influencers cost less than hiring a professional actor.

What are the locations where you might see a Promoted Video served?

  • Only within the timeline
  • Within the timeline, on someone’s profile, and at the top of relevant search results pages
  • On the sidebar of, in your Direct Message inbox, and in the Moments section
  • The Trends section, the login screen, and the profile settings page

First View campaigns can only be purchased through -.

  • Ads Manager
  • Your Twitter Client Partner
  • Bid
  • MACT

Advertisers should consider First View when they want to: (Select all that apply.)

  • Drive website traffic and lower-funnel objectives
  • Drive a higher brand and message recall
  • Maximize watch time with a format typically watched longer than other Twitter timeline formats
  • Be the first thing people see when they open Twitter, when memory response is highest

True or False: Promoted Trend Description can be changed by advertisers throughout the day.

  • False
  • True

When will people on Twitter typically see a First View campaign in their timeline?

  • One specific time at the day of the campaign, as chosen by the advertiser
  • The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
  • Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign
  • Specific times throughout the day of the campaign, as chosen by the advertiser

What are the three types of video formats you can choose for your Promoted Video Views campaign?

  • Video, GIF
  • Video only
  • Video, Conversational Video
  • Video, GIF, Conversational Video

What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

  • Use of influencers, spelling and grammar, video quality
  • Use of large logos, including animals, exporting at a high frame rate
  • Branding, video length, strong visuals
  • Use of captions, audio volume, color accuracy

Match the following sponsorship types to the definitions.

  • Pre-roll ads before live video

  • Pre-roll ads on highlight clips

  • Brand integrations

  • Sponsored Moments

  • Video ads that run in front of near-live feeds.

  • A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image.

  • Video ads that run before live feeds.

  • Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc.

Match the following terms to the descriptions.

  • Conversational Video Ad

  • Twitter Poll

  • Promoted Video

  • Video Website Card

  • It collects feedback and gives people the chance to weigh in on questions.

  • It moves customers through the funnel toward an end goal, such as a purchase.

  • It encourages people to engage with and spread campaign messages.

  • It enables you to advertise in people’s timelines and promote your brand story to your target audience.

What can help your audience make a connection within the first few seconds of watching your video?

  • Not including your logo immediately
  • Adding music that reminds them of their childhood
  • Showing people or talent at the start of the video
  • Using nothing but text in the first few seconds

Which Live Brand Studio product requires approval from the Twitter Brand Team?

  • Broadcast
  • Event Page
  • Neither Broadcast nor Event Page
  • Both Broadcast and Event Page

Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.)

  • First View
  • Promoted Trend
  • Promoted Video Carousel
  • Video Website Cards

What is one of the reasons brands are choosing to go live on Twitter?

  • To drive increased conversation with their audience
  • To optimize the existing assets
  • To increase their app installs
  • To remarket to their existing customer base

What are the three purchasing options for an In-Stream Video Ad?

  • Through the Auction — Biddable
  • Twitter “Best Price” matching algorithm
  • Fixed Pricing
  • Nielsen Demo Guaranteed (US only)

What is a Video Website Card?

  • A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
  • An In-Stream Video Ad that gathers feedback using an opinion card
  • A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
  • A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page

Video ads on Twitter feel more relevant and less intrusive because:

  • They display within the timeline as normal Tweets and are not marked as Promoted.
  • They only display in the timeline if they are forwarded or liked by someone you follow.
  • They display only in a creator’s profile page.
  • They display within the timeline as normal Tweets (although marked as Promoted).

Twitter Polls are best used when brands want to -. (Select two.)

  • Build loyalty by listening to their audience’s opinion
  • Involve their followers in brand or content decisions
  • Align with influencers who have controversial opinions
  • Drive conversions on their website

What is a Conversational Video Ad?

  • An In-Stream Video Ad that gathers feedback using an opinion card
  • A Conversational Video Ad sends text messages to a mobile phone
  • A type of Promoted Video that links directly to a website
  • A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message

What are the three bid units available when creating a Promoted Video Views campaign?

  • 6s video view is the only bid unit for Promoted Video View campaigns
  • 3s/100% video view is the only bid unit for Promoted Video View campaigns
  • 3s/100% video view, 10s/100% video view, 30s/50% video view
  • 2s/50% video view, 3s/100% video view, 6s video view

Which of the following safeguards does Twitter employ to protect brand safety?

  • Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
  • Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
  • Twitter uses Twitter Polls to collect user feedback on video inventory.
  • Twitter only runs ads on user generated content offering limited brand safety.

Match the best practices for good creative to the statements.

  • Put your brand front and center

  • Keep it short and simple

  • Make an impact early

  • The sweet spot for a video ad is about 6 seconds.

  • Include your branding prominently throughout your creative.

  • Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time.

Creative matters because -.

  • You aren’t directly in control of it
  • Ads with better creative are often Retweeted by celebrities
  • People don’t read the copy on Twitter
  • 47% of sales are attributed directly to creative

You may need Twitter’s #Optimization team when -. (Select three.)

  • You want to optimize assets you already have
  • Your content is underperforming
  • You need a custom animation for an upcoming video campaign
  • You’re concerned about the cost of producing mobile-first video content

Twitter In-Stream Video Ads: (Select two.)

  • Are billed only when someone follows your account
  • Offer pre-roll video across 200+ of the top premium publishers within one campaign
  • Require Tweet copy
  • Feature professionally produced videos (no user-generated content)

Which of the following statements about Promoted Trend Spotlight is correct?

  • Promoted Trend Spotlight is another name for Twitter emoji.
  • Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
  • The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.
  • Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content.

True or False: You create a First View campaign by starting with the campaign objective.

  • False
  • True

Which Live Brand Studio product offers live, real-time analytics in Media Studio?

  • Neither Broadcast nor Event Page
  • Broadcast
  • Event Page
  • Both Broadcast and Event Page

Match the sponsorship purchase methods to the descriptions.

  • Biddable

  • Demo Guarantee

  • Fixed Rate

  • Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot.

  • Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting.

  • Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase.

You are a first-time Twitter advertiser with a highly restricted budget. Which bid type should you choose?

  • Maxinum bid
  • Auto bid
  • Target bid
  • Target cost

You want to promote your citrus flavored sports drink to a wider International audience on Twitter. Choose the creative best practices you can apply in your video ads.

  • Ensure clear logo placement
  • Include movement in the first few moments of your video
  • Create human connections
  • End your video with a product reveal.

Which campaign objective can help your brand connect with 200+ premium publishers that align with your audience’s interests?

  • Video Views
  • App Installs
  • Pre-roll Views
  • Followers

You are the CEO of a tech startup. You are uncertain about your target audience. You want to run a reach campaign on Twitter to promote your new time management app. You SHOULD do ALL of these things EXCEPT.

  • Mass-promote your message to the largest possible audience
  • Keep your copy short and to the point
  • Don’t make changes in the first 3–5 days: give performance time to stabilize
  • Use 3+ ad formats when possible to drive greater results

Which one is NOT a reason for creative localization?

  • People respond to ads that resonate with them on a personal level.
  • An effective ad in a foreign market should speak their language and reflect a genuine understanding of their culture.
  • Localizing makes your campaign feel less like a sales pitch and more like a conversation.
  • People in different countries prefer different advertising strategies.

What are the three steps for success in cross-border advertising?

  • Develop new creative assets
  • Choose your connect opportunity
  • Select your target market
  • Scout your competition

You are a content creator who creates funny videos. You want to launch a campaign on Twitter to gain more followers in Australia. Please select all the correct strategies for your campaign.

  • Select “followers” as your main campaign objective.
  • Select Engagement as your main campaign objective.
  • Incorporate CTAs to ask your audience to follow your account.
  • Target audience in Australia

What are the three simple rules of creative best practices?

  • Show your brand
  • Create visual cues
  • Include people & products
  • Keep it short & simple

You’re a food delivery service app, and you want to let your users know about a new “30 minutes or less” premium feature you’re launching in your app. Which campaign objective should you choose?

  • Video Views
  • App Re-engagement
  • App Installs
  • Website Traffic

What are the three levels of your campaign structure?

  • Audience groups
  • Ads (Tweets)
  • Campaigns
  • Ad groups

You are an International sportswear brand. You want to launch your campaign in several different English-speaking countries (America, UK, Australia, Canada, New Zealand) to promote your new line of sneakers. Please select all the correct strategies for your campaign.

  • Use the same campaign creatives for all the aforementeioned English-speaking countries.
  • Do extensive research on the cultures and customs of the different English-speaking countries and adapt your campaign creatives accordingly.
  • Create a campaign with one ad group for all of the English-speaking countries to save your budget.
  • Create a campaign with different ad groups that apply different creatives, bid strategies, and audience criteria for different English-speaking countries.

In the @FootballManager example, how did @SIgames drive awareness across Europe to promote #FM21ReleaseDay?

  • They used Trend Takeover+ and artificial intelligence to gain attention and engage with their audience.
  • They used a team of gaming influencers to live stream the launch of their new initiative on Twitter.
  • They used animated GIFs that were Retweeted by fans.
  • They used Twitter Promoted Video.

You’re an experienced advertiser who knows how much you’re looking to pay per billable engagement at scale. Which bid type should you choose?

  • Target cost
  • Auto bid
  • Target bid
  • Maximum bid

Why do you need creative asset optimizations when advertising on Twitter?

  • Creative is the single most significant factor when it comes to driving sales.
  • Great creative gets noticed on Twitter
  • Your Tweet copy is an essential storytelling tool for your brand.
  • Twitter algorithm prioritizes optimized creatives

You want to expand your skincare brand to the markets in Germany and Austria. Currently, you only have the English version of your Twitter ad creatives. Select the right approaches to translate your English Creatives to German.

  • Translate your Twitter creatives using Google Translate.
  • Ensure your creatives are appropriately and effectively translated.
  • Test your ads among American audience with German decents.
  • Do some research on the cultures and customs in Germany and Austria.

What are the benefits of frequency caps?

  • Campaigns under 4 weeks see higher lifts in recall (+5%), brand awareness (+18%), and campaign awareness (+14%) than those beteen 4 and 8 weeks.
  • Campaigns with frequency caps have 16% lower cost per thousand impressions (CPM) and 5x lower cost per thousand unique users than campaigns without.
  • Weekly exposure drives upper-funnel brand metrics. Up to 80% of ad recall and brand awareness occurs within the first 2 exposures per week of a campaign.
  • As we move down the funnel, a slightly higher frequency is needed to drive lift: more exposures per week are needed to achieve 80% of the overall potential impact.

What are the three categories for objective-based campaigns on Twitter?

  • Awareness
  • Video Views
  • Conversion
  • Consideration

You’re about to launch your product in a new market and you want people to sign up for email updates by filling out a form on your site. Which Twitter campaign objective would help you accomplish this?

  • App Installs
  • Pre-roll Views
  • App Re-engagement
  • Website Traffic

You’re launching a new restaurant franchise in a new market and you want to increase overall awareness of your brand. Which objective would be best suited for your campaign?

  • Followers
  • Video Views
  • Website Traffic
  • Reach

You’re a French clothing brand, you want to connect with your audience in America and invite them to a join conversation on this season’s color palettes. Which Twitter campaign objective would help you accomplish this?

  • Awareness
  • Engagement
  • Video Views
  • Website Traffic

What are the benefits of having different ad groups in your ad campaign?

  • Measure performance in meaningful segments
  • Distribute budget equally among different audience groups
  • Test different audiences
  • Identify which Tweets work best

What makes influential people on Twitter different from those on other platforms?

  • Influencers on Twitter tend to sell more products.
  • Influencers on Twitter have more followers than on other platforms.
  • Influencers on Twitter tend to be more likeable.
  • Influencers on Twitter tend to say “look at this” vs. “look at me”.

Your brand invented a new vegan burger. Your marketing team created a video ad targeting the audience in France. You want to direct your audience to your website to make the purchase. Please select all the correct strategies for your campaign.

  • Set Campaign objective as “Website clicks”
  • Set targeting criteria: Location: France OR Keywords: Vegan, Vegetarian
  • Set Campaign objective as “Engagement”
  • Set targeting criteria: Location: France AND Keywords: Vegan, Vegetarian

Which of the following statements is correct?

  • A campaign must have more than one ad groups.
  • Ad groups let you run different creatives within one campaign objective.
  • One ad group can have different types of audiences.
  • A campaign can only have one bidding type.
  • Keywords: Shōnen, anime, manga
  • Movie: Seven Samurai
  • Age: 14-20
  • Location: Japan

You’re launching a product in a new market. The goal of your campaign is to drive consideration in hopes that people on Twitter will purchase your product. What type of campaign would be best suited to help you achieve your goal?

  • An app installs campaign to download your app
  • An Engagement campaign that attempts to create conversation
  • A Website Traffic campaign asking people to visit your new website
  • A Video Views campaign showcasing your latest looks

Which one is NOT one of the features of Ad composer

  • It allows you to add Website or App functionality
  • Create multiple versions of your Tweet
  • Determine audience location
  • Show real-time previews

You are an American fashion brand that aims to expand to the French market. You created a French video ad to promote your new business casual design to young professional women between 20 to 40 years old. What are your targeting criteria?

  • Location: France AND Gender: women OR Age: 20-40
  • Location: France OR Gender: women OR Age: 20-40
  • Location: France OR Gender: women AND Age: 20-40
  • Location: France AND Gender: women AND Age: 20-40