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Answers to All X Ads Academy (Former Twitter) Badge Assessments

By Laurynas Brazys · · #twitter #answers #downloads

This file contains all possible real exam questions with 100% correct and verified answers. Answer keys to all available X ads badge assessments (former Twitter). Earn your badge with ease.

Free updates included.

This file contains answers to all Twitter FlightSchool certification exams, including answer to:

Below you’ll find some selected questions from the latest real certification exam. You can get an idea about the exam format and prepare for it smarter. Need all exam questions with answers? Consider downloading our file.

What are the three stages of Reporting Overview?

Explanation: In the context of the X (Twitter) Ads Manager reporting interface, Filters, Metrics, and Cross-Border represent the three fundamental stages of data analysis because they dictate how information is sorted, measured, and expanded geographically. Filters serve as the initial stage by allowing you to narrow down your view to specific campaigns, objectives, or statuses so you can focus only on relevant data. Metrics follow as the second stage, where you customize your view to display specific performance indicators—such as engagement rates or conversion values—that align with your campaign goals. Finally, Cross-Border is the third stage, providing a specialized layer of reporting that allows you to analyze and compare performance across different global regions and languages to identify international growth opportunities. Unlike these analytical stages, Exporting is merely a functional utility for downloading files and is not considered a core stage of the dashboard’s internal reporting logic.

Home Dashboard provides you with a _____ day summary of your progress

Explanation: The 28-day summary is the correct answer because the Home Dashboard in advertising platforms like X (Twitter) Ads is specifically designed to provide a “rolling” monthly view of your account’s health and performance trends. This 28-day window is the industry standard for reporting because it captures four complete weeks of data, which accounts for natural fluctuations in weekend versus weekday traffic and provides a more stable, long-term perspective than 7 or 14 days without being as diluted as a full 365-day year. By defaulting to this timeframe, the dashboard allows advertisers to quickly identify growth or decline in key metrics—such as total spend, impressions, and engagement rates—relative to the previous month’s performance, making it the primary tool for high-level progress monitoring.

The default filters in the Ads Manager are….? (Select three)

Explanation: The correct answers are Funding Source, Objective, and Status because these are the standard, built-in filters available by default in Ads Manager to help advertisers quickly organize and evaluate their campaigns. Funding Source allows users to distinguish how ads are paid for, Objective helps categorize campaigns based on their marketing goal (such as reach or engagement), and Status makes it easy to see whether campaigns are active, paused, or completed. International Views is not a default filter, as it is a performance metric rather than a campaign-management or organizational filter.

You can refine your data views by using _________

Explanation: The correct answer is Filters because filters allow you to refine and narrow your data views in Ads Manager by displaying only the campaigns, ad sets, or ads that meet specific criteria, such as status, objective, or funding source. Reach and metrics are measurements used to evaluate performance, and creatives refer to the ad content itself, but neither of these options is used to refine or control which data is shown in a data view.

What does MACT stand for?

Explanation: MACT stands for Mobile App Conversion Tracking, which is a system used to track and measure conversions generated from mobile app campaigns, such as installs, in-app purchases, or other user actions. It allows advertisers to attribute app activity to specific ads or campaigns, helping optimize performance, measure ROI, and understand user behavior within the app.

What is the aim of an app re-engagement ad campaign?

Explanation: The primary aim of an app re-engagement campaign is to target existing app users and encourage them to take desired actions, such as returning to the app, completing in-app purchases, or engaging with new features. By focusing on users who have already installed the app, these campaigns help increase retention, loyalty, and overall user engagement, rather than acquiring new users.

How are you charged when applying an app clicks goal?

Explanation: When using an app clicks goal, advertisers are charged on a pay-per-click (PPC) basis, meaning you only pay when a user actually clicks through to the app store or opens the app. This ensures that your budget is spent only on users who take the desired action, rather than on every impression, making the campaign more cost-efficient and directly tied to measurable engagement.

What could happen if your bid is not competitive relative to other advertisers?

Explanation: If your bid is not competitive compared to other advertisers targeting the same audience, your ads may not win auctions and therefore may not be shown at all. Campaign delivery depends on winning ad placements, and low bids reduce the likelihood of winning impressions, which can result in limited or no campaign activity until the bid is adjusted to be competitive.

What are mobile tailored audiences?

Explanation: Mobile tailored audiences are automatically generated audiences of existing app users when app events are connected to X via a mobile measurement provider (MMP). These audiences allow advertisers to re-engage users based on their in-app behaviors, such as purchases, sign-ups, or app opens, without manually creating the audience, making campaigns more efficient and personalized.

What are custom metrics?

Explanation: Custom metrics are a personalized reporting feature that allows advertisers to focus on the specific data points most relevant to their unique business goals. Instead of relying solely on the standard, “one-size-fits-all” data provided by the platform, users can select, combine, or calculate specific variables to highlight the Key Performance Indicators (KPIs) that define their success. By creating these custom views, you can bypass secondary data and build a streamlined dashboard that prioritizes the metrics most important to your stakeholders, such as specific conversion ratios or cost-efficiency benchmarks.

Which metrics section shows the changes made to your campaign, which optimizations were made, and by whom?

Explanation: The Activity history section is a dedicated audit log within the X Ads Manager that provides full transparency into the management of your campaigns. It tracks every significant modification—such as budget adjustments, bid changes, or targeting updates—and records the specific time the change occurred as well as the identity of the user who made it. This is an essential tool for teams or agencies because it allows advertisers to correlate specific performance fluctuations with recent optimizations, ensuring accountability and making it easier to troubleshoot or “roll back” strategies if a certain change doesn’t yield the desired results.

How do you apply particular metrics in X Ads Manager that aren’t the standard default options?

Explanation: To apply particular metrics in the X Ads Manager that are not part of the standard default view, you must navigate to the Metrics dropdown menu and select the Customize metrics option. This interface allows you to manually browse through a comprehensive library of available data points—ranging from specific video view percentages to detailed conversion breakdown—and select only the ones that align with your specific campaign goals. By doing this, you are effectively filtering out the standard, high-level overview in favor of a bespoke dashboard that highlights the granular data you need for deep optimization. Once you have selected your desired metrics, you can even save them as a “Preset” so they are automatically applied the next time you log in to evaluate your performance.

Which of the following data could you explore within Audience Details?

Explanation: Within the Audience Details tab of the X Ads Manager, the primary data categories you can explore are demographic and geographic indicators, specifically Language and locations. While other tabs in the Ads Manager focus on performance results like website conversions or post engagements (which are classified as “Results” or “Engagement” metrics), the Audience Details section is designed to give you a breakdown of who is seeing and interacting with your ads. By analyzing this data, advertisers can verify if their content is reaching the intended geographical regions and linguistic groups, allowing for granular adjustments to targeting settings if the ad is underperforming in specific areas.

Which metrics section allows you to add Post ID and media type as custom columns for easy filtering and sorting?

Explanation: The Breakdown by creative section is a specialized reporting view in X Ads Manager that provides granular, asset-level insights for your campaigns. While high-level reports show how a campaign or ad group is performing as a whole, this breakdown allows you to see the individual performance of every specific Tweet or media file you have used. By adding Post ID (or Tweet ID) and media type as custom columns in this view, you can quickly differentiate between static images and videos, or identify specific high-performing posts by their unique identification numbers. This level of detail is essential for advertisers who are running multiple creative variations, as it enables them to filter and sort their data to see exactly which specific visual or message is driving the best ROI.

Which of the following can’t you do in the custom metrics window?

Explanation: In the X Ads Manager, the custom metrics window is strictly a reporting and data visualization tool, which means you cannot add a new funding source within this specific interface. While the custom metrics window gives you the flexibility to add, delete, or rearrange data columns to better analyze your campaign’s performance, it does not handle administrative or financial account settings. To update your payment methods or manage your budget’s source of funds, you must navigate to the “Billing” or “Account Settings” section of the Ads Manager, as these sensitive financial configurations are kept separate from the day-to-day performance tracking tools.

Which ad group goal means that your ad is shown to people who are most likely to visit your website?

Explanation: The correct answer is Page Views because this ad group goal is specifically designed to show your ad to people who are most likely to visit your website. While Link Clicks optimizes for any click on your link (which may include accidental or low-intent clicks) and Conversions focuses on users completing a specific action like a purchase or sign-up, Page Views targets users who are most likely to actually land on your website, making it the ideal choice when your goal is website visitation.

Website Traffic campaigns give you access to all X social and demographic targeting. True or False?

Explanation: The correct answer is True because Website Traffic campaigns allow advertisers to access the full range of X’s social and demographic targeting options, including age, gender, location, interests, and behaviors. This ensures that your ads are delivered to the most relevant audience segments, helping maximize visits to your website while taking advantage of X’s detailed targeting capabilities.

What is this called when you win an auction, and your ad is served to a person on X?

Explanation: The correct answer is Impression because in digital advertising, an impression occurs each time your ad is successfully served and displayed to a user on X after winning the auction. Winning the auction allows your ad to appear, but the term that describes the actual delivery to a user’s screen is an impression. Auction Win refers to the bidding process outcome, Purchase refers to a conversion, and Click through happens only if the user interacts with the ad by clicking it.

What ad format allows you to showcase multiple products or promotions in a series of swipeable images or videos?

Explanation: The correct answer is Carousel Ads because this ad format allows advertisers to showcase multiple products or promotions in a single ad unit using a series of swipeable images or videos. Carousel Ads let users interact by swiping through each card, making it ideal for highlighting a collection of products, features, or offers. In contrast, Video Ads or Image Ads display only one piece of content at a time, and Text Ads do not include visual, swipeable elements.

Which part of the marketing funnel do the objectives of a website traffic campaign sit?

Explanation: The correct answer is Consideration because a Website Traffic campaign is designed to encourage people to visit your website, which aligns with the middle stage of the marketing funnel. At this stage, the goal is to engage users who are aware of your brand and are evaluating or considering your products or services. In contrast, Awareness campaigns focus on reaching as many people as possible, and Conversion campaigns aim to drive specific actions like purchases or sign-ups.

Explanation: The correct answer is Maximum Bid because this bid strategy allows advertisers to set the highest amount they are willing to pay for a link click. This gives you control over your costs per engagement while still participating in the ad auction. Target Bid aims for a specific cost per result but does not guarantee it, and Automatic Bid lets the platform optimize bids automatically without specifying an exact amount.

What is an X Pixel?

Explanation: The correct answer is A snippet of code placed on your website in order to track and measure the actions a user takes because an X Pixel is a small piece of JavaScript code that you add to your website to track user interactions, such as page visits, purchases, or sign-ups. It allows advertisers to measure ad performance, optimize campaigns, and build retargeting audiences based on real user behavior. While server-to-server connections and conversion windows relate to tracking, the Pixel specifically refers to the code snippet installed on your site.

What is one way you can verify your X Pixel?

Explanation: The correct answer is Pixel Helper Extension because this browser tool allows you to verify that your X Pixel is correctly installed and firing on your website. It checks for proper setup and reports any errors or missing events in real time. Website plugins may help install the Pixel but do not verify it, and Google Analytics tracks general website traffic, not the specific firing of the X Pixel.

What type of attribution window would credit X with conversions after a person reposts or replies to your ad?

Explanation: The correct answer is Post-engagement attribution window because this type of attribution credits X with conversions that occur after a user interacts with your ad, such as liking, replying, or reposting it. In contrast, a Post-view attribution window only tracks conversions that happen after someone views the ad without necessarily engaging with it. Post-engagement attribution ensures you measure the impact of active user interactions on driving conversions.

Which of the following is not one of the available parameters you can use for your events?

Explanation: The correct answer is Device because when setting up events with X Pixel, the available parameters you can use include Value (the numeric value of a conversion), Description (details about the event), and Currency (the currency for monetary events). Device is not a parameter you assign to an event; it is tracked automatically by the platform but cannot be manually set as an event parameter.

What are the two elements that make up the X Pixel?

Explanation: The correct answer is Event Code and Base Code because the X Pixel is made up of two main parts: the Base Code, which is placed on every page of your website to track general visits, and the Event Code, which tracks specific actions like purchases, sign-ups, or other conversions. Together, these elements allow advertisers to measure performance, optimize campaigns, and retarget audiences based on user behavior. Web Tag and Web Code are not the standard terminology for X Pixel components.

Where in your X Ads account would you go to set up your X Pixel?

Explanation: The correct answer is Events Manager because this is the section of your X Ads account where you can create, configure, and manage your X Pixel. Events Manager allows you to set up the base code and event tracking, view pixel activity, and troubleshoot any issues. Creatives is for ad content, Campaigns is for campaign setup and targeting, and Analytics is for reviewing performance metrics—none of these are used to install or manage the Pixel.

Which attribution model grants all platforms a portion of the credit?

Explanation: The correct answer is Linear Touch because this attribution model distributes credit evenly across all touchpoints in the customer journey, giving each platform or interaction a portion of the conversion credit. In contrast, First Touch gives all credit to the first interaction, and Last Touch gives all credit to the final interaction before the conversion. Linear Touch is useful for understanding the collective impact of multiple platforms or campaigns.

Why is it important to understand which campaigns drove a user to take action on your website?

Explanation: The correct answer is To understand the success of your campaigns and prove your advertising spend because tracking which campaigns drive users to take action allows advertisers to measure performance, optimize future campaigns, and demonstrate the return on investment (ROI) of their ad spend. While knowing costs and checking for errors are helpful, the primary reason is to evaluate effectiveness and justify marketing investments.

What does ROAS stand for?

Explanation: The correct answer is Return on ad spend because ROAS is a metric that measures how much revenue your ads generate for every dollar spent. It helps advertisers evaluate the effectiveness and profitability of their campaigns. The other options—Return on attribution schedule, Revenue over ad saving, and Revenue objective and savings—are incorrect and do not represent this widely used advertising metric.

What is attribution?

Explanation: The correct answer is A system that credits different advertising platforms for driving conversion because attribution in digital advertising refers to assigning credit to the marketing touchpoints that led a user to complete a desired action, such as a purchase, sign-up, or download. This allows advertisers to understand which platforms, campaigns, or ads contributed to conversions and helps optimize future marketing spend. Including handles, copyright payments, or tracking hashtags are unrelated to the concept of attribution.

What is the definition of click-through attribution?

Explanation: The correct answer is When a user clicks on your ad and takes action later because click-through attribution credits a conversion to an ad after a user clicks on it, even if the action (like a purchase or sign-up) happens later. This differs from view-through attribution, which credits conversions when a user only sees an ad without clicking. The other options either describe general impressions or multi-platform behavior, which are not specific to click-through attribution.

Suppose a user views three ads on three different platforms before taking action on your website. How many platforms can claim the conversion?

Explanation: The correct answer is 3 because when using multi-touch attribution, each platform that a user interacts with before converting can receive credit for the conversion. In this example, the user saw ads on three different platforms, so all three platforms can claim a portion of the conversion depending on the attribution model used (e.g., linear attribution gives equal credit to all). Single-touch models, like first-touch or last-touch, would only credit one platform, but multi-touch allows all relevant platforms to share credit.

Why is it important to ensure that attribution windows are the same on all platforms?

Explanation: The correct answer is To ensure that all platforms are being measured to the same standard because using consistent attribution windows allows you to accurately compare performance across different advertising platforms. If attribution windows differ, one platform might claim conversions that another does not, making it difficult to evaluate which campaigns are truly driving results. Standardizing the window ensures fairness and consistency in measuring and optimizing your marketing efforts.

Which one of these is not a dependency of site visit optimization?

Explanation: The correct answer is A video-based creative because site visit optimization depends on having a site visit conversion event, proper installation of the X Pixel, and a campaign structure with fewer than 256 active ad groups to allow the system to optimize effectively. The type of creative—video, image, or text—is not a dependency for the optimization itself, although it may impact engagement or performance.

What is Site Visits Optimization?

Explanation: The correct answer is A model dedicated to finding and serving ads to audiences most likely to visit your website at a lower cost because Site Visits Optimization uses X’s algorithm to automatically target users who are most likely to click through to your website, optimizing delivery to maximize site visits while controlling costs. The other options describe reporting, analysis, or ROI measurement, which are not the function of Site Visits Optimi

How is Site Visits Optimization billed?

Explanation: The correct answer is CPM (Cost per mille) model because Site Visits Optimization is billed based on impressions, meaning you pay for every 1,000 times your ad is shown. Even though the system optimizes to serve ads to users most likely to visit your website, billing is not per click, lead, or acquisition—it’s tied to how often your ad is delivered to the audience. CPL, CPA, and CPC are different billing models that focus on specific actions rather than impressions.

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What are the three stages of Reporting Overview?

Home Dashboard provides you with a _____ day summary of your progress

The default filters in the Ads Manager are….? (Select three)

You can refine your data views by using _________

What are the main components of the marketing funnel? (select all that apply)

47% of sales performance can be attributed to ______________

Which budgets can be set? (Select all that apply)

Go big on branding and be laser focused are 2 examples of ______________

Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?

When setting up your campaign, how is it best to decide your targets?

Where can you upload media? (select two)

You need a ________________ to access Ads Manager.

Which area can help you reach the right people for your campaign?

Which of these is NOT a benefit of using the Composer?

Where can you measure your return on ad spend for Performance Advertising?

Which of these are refined audience targeting? (select all that apply)

On the Dashboard, which tab do you use to create your ads content?

The default filters in the Ads Manager are….? (Select three)

The Post Activity Dashboard can show you details of how many times people have….? (Select all that apply)

What does the Audience estimator do?

What makes influential people on Twitter different from those on other platforms?

In the @FootballManager example, how did @SIgames drive awareness across Europe to promote #FM21ReleaseDay?

What are the benefits of having different ad groups in your ad campaign?

Your brand invented a new vegan burger. Your marketing team created a video ad targeting the audience in France. You want to direct your audience to your website to make the purchase. Please select all the correct strategies for your campaign.

You want to expand your skincare brand to the markets in Germany and Austria. Currently, you only have the English version of your Twitter ad creatives. Select the right approaches to translate your English Creatives to German.

What are the benefits of frequency caps?

You’re an experienced advertiser who knows how much you’re looking to pay per billable engagement at scale. Which bid type should you choose?

Which of the following statements is correct?

You are an International sportswear brand. You want to launch your campaign in several different English-speaking countries (America, UK, Australia, Canada, New Zealand) to promote your new line of sneakers. Please select all the correct strategies for your campaign.

You’re launching a product in a new market. The goal of your campaign is to drive consideration in hopes that people on Twitter will purchase your product. What type of campaign would be best suited to help you achieve your goal?

You’re launching a new restaurant franchise in a new market and you want to increase overall awareness of your brand. Which objective would be best suited for your campaign?

You are an American fashion brand that aims to expand to the French market. You created a French video ad to promote your new business casual design to young professional women between 20 to 40 years old. What are your targeting criteria?

You’re a French clothing brand, you want to connect with your audience in America and invite them to a join conversation on this season’s color palettes. Which Twitter campaign objective would help you accomplish this?

You’re a food delivery service app, and you want to let your users know about a new “30 minutes or less” premium feature you’re launching in your app. Which campaign objective should you choose?

You want to promote your citrus flavored sports drink to a wider International audience on Twitter. Choose the creative best practices you can apply in your video ads.

What are the three simple rules of creative best practices?

Which one is NOT one of the features of Ad composer

Why do you need creative asset optimizations when advertising on Twitter?

What are the three categories for objective-based campaigns on Twitter?

You are a content creator who creates funny videos. You want to launch a campaign on Twitter to gain more followers in Australia. Please select all the correct strategies for your campaign.

What are the three levels of your campaign structure?

You are the CEO of a tech startup. You are uncertain about your target audience. You want to run a reach campaign on Twitter to promote your new time management app. You SHOULD do ALL of these things EXCEPT.

You’re about to launch your product in a new market and you want people to sign up for email updates by filling out a form on your site. Which Twitter campaign objective would help you accomplish this?

Which campaign objective can help your brand connect with 200+ premium publishers that align with your audience’s interests?

Which one is NOT a reason for creative localization?

What are the three steps for success in cross-border advertising?

You are a first-time Twitter advertiser with a highly restricted budget. Which bid type should you choose?

What are the three types of content we recommend you create when trying to connect with cultural moments on Twitter? (select three)

When writing your Tweets, you should consider… (choose three)

What type of content allows you to record an audio message and share it with your followers?

________ are a great way to tell longer-form, curated stories on Twitter.

What does TAD stand for?

________ are a great way to drive engagement and learn more about what your followers like.

What are some of the most basic ways to interact with content on Twitter? (select three)

When logged in to twitter.com or via our mobile app, you can access on-the-spot analytics by finding and tapping on the ________

How can you ensure your parody account is in compliance with Twitter’s policies? (select two)

Where should you go for the most up-to-date statistics on the actions we’re taking on Twitter?

which provides official, regularly updated reports on content moderation, policy enforcement, and other platform transparency data.

True or False. People are allowed to create parody, newsfeed, commentary, and fan accounts on Twitter provided that the accounts follow certain requirements.

What tool gives you the power to decide who can reply to your Tweets.

True or False. You can grant different levels of permissions to multiple users, who will be able to access your Twitter Ads account while logged into their own personal handle.

If your account is compromised, one of the first things you should do is…

When using Conversation Settings, what are the options you have for controlling who can reply to your Tweets? (select three)

The Twitter Rules are centered around three primary areas:

What are the types of enforcement that may be used if someone violates the Twitter rules? (select three)

True or False. You can promote or encourage suicide or self-harm on Twitter as long as you disable replies.

Match the following terms to their definitions.

How many characters can be used in a Tweet?

_________ is a unique feature of Twitter’s desktop experience. Here you’ll find the latest Tweets and stories that are trending on Twitter.

How many characters can be used in your Twitter Bio?

_________ should be an ever-changing billboard showcasing what’s new with your brand or organization.

_________ displays a stream of Tweets from accounts and Topics you’ve chosen to follow on Twitter.

How many characters can be used in your display name?

What are three ways you can improve your Twitter bio? (select three)

Following ________ are a great way to stay on top of the conversations related to the subjects you care about most.

Tapping this icon allows you to change the content of your Home Timeline. You can choose to show the latest Tweets from the people and topics you follow or Top Tweets curated by us.

True or False. On Twitter, the word ‘Tweet’ can be used as a verb or a noun.

What are some good things to highlight in your pinned Tweet? (select three)

_________ is a unique place within the Twitter UI that gives you instant access to topics and conversations that are popular amongst people on Twitter worldwide.

What feature allows you to tailor search results to specific date ranges, people, and more?

A _______ is a message sent directly from one Twitter account to another.

A _______ is a topic or hashtag algorithmically determined to be one of the most popular topics on Twitter at any given moment.

True or False. In addition to signing up with your email address, you can also use your phone number when creating your Twitter account.

We believe the majority—if not all—of your content should be capped at _____.

What tool allows you to create real-time audio conversations with other people on Twitter?

What are three things you can do to esnure your account stays secure? (select three)

You may not use Twitter’s services for the purpose of manipulating or interfering in elections or other civic processes. This includes posting or sharing content that may suppress participation or mislead people about when, where, or how to participate in a civic process.

When you see a questionable Tweet in your timeline, how can you take action? (select four)

True or False. You may not threaten violence against an individual or a group of people. We also prohibit the glorification of violence.

When searching Twitter, how would you see the most recent content related to your search term(s) that people have shared on Twitter.

_________ are Tweets paid for by our advertisers.

Creating _________ are key in guiding you on how to plan and create relevant content.

What three things are essential to building a solid Twitter content strategy? (select three)

What are the main ways to track your success on Twitter? (select three)

True or False. If we take account against your account, you can appeal the decision through our Twitter Help Center.

What does MACT stand for?

What is the aim of an app re-engagement ad campaign?

How are you charged when applying an app clicks goal?

What could happen if your bid is not competitive relative to other advertisers?

What are mobile tailored audiences?

Which of the following is a distinct benefit of using a target bid approach?

Which of the following bidding types would you choose to quickly get your app re-engagement campaign live and serving impressions?

Where do you need to go to create an App Re-engagement campaign?

What does App Activity Combination enable you to do?

What happens when your overall budget is reached?

How can your campaign reach audiences who have opted out of tracking, via Apple’s App Tracking Transparency?

Why is it normally good practice to add ALT text to images?

Which of the following is recommended when using video content in performance ad campaigns?

What is a common benefit of campaigns that convey a sense of urgency, such as seasonal or one-time promotions?

Which ad format allows you to use multiple images or videos to show off different aspects of your app or tell a story?

Your ad campaign is promoting a game app. What would be the most suitable call to action for your ad app button?

Which placement option enables you to place an ad directly into a conversation thread?

What should appear on ad app buttons?

How can you define and reach the target audience for your app installs campaign?

What is an app install ad?

Which of the following will enable you to manage conversions to track and send you events and attribution data?

Which bidding strategy would you choose to auto-optimize to get the best results at the lowest price within your App Install campaign budget?

How do you choose the app you want to promote in your campaign?

What feature can you use to help you discover and reach audiences on X that are most likely to install?

Which of the following is a potential way to improve the efficiency of your app install campaign?

What is the “Learning Period”?

Which of the following is used to collect, organise, and standardise app data to assess campaign performance metrics?

During the mobile measurement process, which of the following happens last?

What is Marketing Mix Modelling (MMM)?

What does the ABC of best practices describe?

How is an ad’s quality score determined?

You spend $50 on 10,000 impressions. What is the Cost per mille (CPM)?

You spend $1500 per new user on day 1 of your campaign. You have a goal of hitting 10% ROAS by day 5. How much do you need to generate from each user by the end of day 5 to achieve your ROAS goal?

How do you calculate Click-Through Rate (CTR)?

What is the conversion rate (CVR) for 10 conversions and 500 clicks?

A Lifetime Value (LTV) formula is based on which two factors?

Which of the following data would you be able to explore via Audience Details?

Which metrics section enables you to add Post ID and media type as custom columns for easy filtering and sorting?

Which metrics section displays changes made to your campaign or ad group, and which optimizations were made and by whom?

What are custom metrics?

What is a tracking software development kit (SDK)?

When would click-through attribution credit be given?

What is “attribution” in performance advertising?

What do you have to do before the SDK in your app will send conversion events to your X Ads account?

Under which attribution model would all associated advertising partners be credited equally?

What is the technical term for “an allowable period between the moment someone viewed or clicked on your ad and the moment they took action, in which an advertiser believes there was a causal relationship”?

Why is conversion data less reliable in the first 24-48 hours of when impressions are served?

Which element of a creative campaign should be developed first?

Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:

What is media innovation?

In Activision’s case study, the backbone of their successful Warzone campaign was:

Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?

In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:

API Marketing Partners assist with the following goals: (select all that apply)

Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?

When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)

Leading brands are more likely to evoke an emotional response in their audiences by a factor of:

For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:

Twitter Advanced Search allows you to:

Which of the following are components of the OUI Framework? (select all that apply)

The best time to bring the in-house audience insight team into a campaign is:

In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:

When it comes to conversation on Twitter, successful brands:

The number one reason people come to Twitter is:

A distinct brand voice allows your brand to: (select all that apply)

The attitudes, tone, and substance of your brand’s content should be:

What are the essential elements of effective brand voices? (select three)

When defining your brand voice, first consider the brand’s:

In our case study, no name’s brand voice stands out because of its:

What are three key strengths that characterize Twitter’s audience?

What are custom metrics?

Which metrics section shows the changes made to your campaign, which optimizations were made, and by whom?

How do you apply particular metrics in X Ads Manager that aren’t the standard default options?

Which of the following data could you explore within Audience Details?

Which metrics section allows you to add Post ID and media type as custom columns for easy filtering and sorting?

Which of the following can’t you do in the custom metrics window?

Which ad group goal means that your ad is shown to people who are most likely to visit your website?

Website Traffic campaigns give you access to all X social and demographic targeting. True or False?

What is this called when you win an auction, and your ad is served to a person on X?

What ad format allows you to showcase multiple products or promotions in a series of swipeable images or videos?

Which part of the marketing funnel do the objectives of a website traffic campaign sit?

What is an X Pixel?

What is one way you can verify your X Pixel?

What type of attribution window would credit X with conversions after a person reposts or replies to your ad?

Which of the following is not one of the available parameters you can use for your events?

What are the two elements that make up the X Pixel?

Where in your X Ads account would you go to set up your X Pixel?

Which attribution model grants all platforms a portion of the credit?

Why is it important to understand which campaigns drove a user to take action on your website?

What does ROAS stand for?

What is attribution?

What is the definition of click-through attribution?

Suppose a user views three ads on three different platforms before taking action on your website. How many platforms can claim the conversion?

Why is it important to ensure that attribution windows are the same on all platforms?

Which one of these is not a dependency of site visit optimization?

What is Site Visits Optimization?

How is Site Visits Optimization billed?

How do you work out the cost per site visit with site visits optimization?

What campaign objective should you choose for Site Visits Optimization?

When thinking about targetting, what would be considered a restrictive targeting option?

What does the tip, the three R’s, stand for when creating strong, eye-catching creatives?

Video is a highly impactful ad type. Which of these tips is not one of our tips for video creatives?

Which of the following combinations of targeting options would be considered the optimum for impressions?

What determines an ad’s quality score?

How do you know if your X Pixel is implemented correctly?

What measurement method allows you to see lost attribution caused by the App Tracking Transparency Framework (ATT)?

How has the App Tracking Transparency Framework (ATT), introduced by Apple in 2020, affected advertisers?

X Pixel is made up of which two parts?

Where will you find the X Pixel in your X Ads Manager?

Results for Aggregated Measurement for performance campaigns can vary, but what percentage increase in attributable page view conversions was seen when reporting in this way?

To use the partner-provided Campaign Manager 360 (CM360) to measure results, you need to:

Which of these metrics can’t you track in your Ads Manager dashboard?

Which of these is a method of measuring the results of Website traffic and Sales campaigns?

In measurement terms, what is the definition of impressions?

Where in the Ads Manager dashboard can you select the conversion event types you want to view?

To measure the ROI of your campaigns and understand how much a user has spent on your website, which event type should you use?

What is an X Pixel?

Site Visits Optimization works behind the scenes to reach qualified audiences to drive traffic to your website. True or False?

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