Answers hub spot digital advertising exam

HubSpot digital advertising certification exam answers: Propel your digital advertising career forward with our real certification exam answers. Access authentic exam questions, answers, and detailed explanations to ace the digital advertising certification. With free lifetime updates, stay updated with the latest trends and strategies in digital advertising.

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The HubSpot Digital Advertising Certification Exam is a comprehensive program designed to equip learners with a thorough understanding of digital advertising across various platforms, including social media, search engines, and more. As someone who has completed this certification, I can confidently say that it offers an enriching educational experience that is both practical and engaging.

One of the standout features of the HubSpot certification is its depth of content. The modules are structured to progressively build your knowledge and skills, starting from the basics of digital advertising to more advanced tactics and strategies. This scaffolding approach is particularly beneficial for beginners and intermediate marketers alike, as it ensures a solid foundation before moving on to complex concepts.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

The practical application of the coursework is another significant advantage. Throughout the program, real-world examples and case studies are used to illustrate key points, making the learning process relatable and applicable to daily tasks. This hands-on approach has been invaluable in my professional development, as it allowed me to directly apply what I learned to improve the digital advertising efforts in my organization.

Additionally, the certification exam itself is well-designed to test a comprehensive understanding of the subject matter. It challenges you to think critically about digital advertising scenarios and apply the best practices you have learned. Passing this exam gave me not only a sense of accomplishment but also a credible testament to my expertise that I could showcase to employers and peers.

From a personal perspective, one of the most rewarding aspects of the HubSpot Digital Advertising Certification was the confidence it instilled in me. Armed with the knowledge and skills from the certification, I felt more competent in planning and executing advertising campaigns that were innovative and effective. It also sparked a continuous learning mindset in me, encouraging me to stay updated with the latest trends and technologies in digital advertising.

In conclusion, the HubSpot Digital Advertising Certification Exam is a valuable investment for anyone looking to enhance their advertising skills or gain a comprehensive understanding of digital marketing landscapes. The knowledge gained from this certification is practical, applicable, and highly relevant in today’s digital-first world.

Get familiar with real certification exam questions. Learn Smarter. Google Display Ads certification assessment

paid; not paid
for ecommerce only; for all businesses
more targeted; less targeted
unhelpful; helpful

Explanation: The correct answers are paid; not paid and more targeted; less targeted. These options accurately describe the difference between digital advertising and organic marketing on social media platforms. Digital advertising involves paying to promote content or advertisements on social media platforms, allowing businesses to reach a larger audience and target specific demographics, interests, or behaviors with precision. In contrast, organic marketing refers to the unpaid efforts of businesses to create and share content on social media platforms to engage with their audience and build relationships. While digital advertising offers more targeted options due to its ability to leverage advanced targeting features and paid placements, organic marketing relies on reaching audiences through non-paid means, resulting in less precise targeting. Therefore, these options correctly highlight the key distinctions between digital advertising and organic marketing on social media platforms in terms of payment and targeting capabilities.

Select all that apply. The problem with early online advertising was that ads were:

Not targeted
Disruptive
Hidden
Inexpensive

Explanation: The correct answers are Not targeted and Disruptive. In the early days of online advertising, ads were indeed not targeted and disruptive. Not targeted means that ads were often displayed to a broad audience without much consideration for the interests or preferences of individual users, leading to low relevance and effectiveness. Disruptive refers to the intrusive nature of early online ads, which often interrupted the user’s browsing experience, causing frustration and annoyance. These ads could pop up unexpectedly, cover content, or play loud audio, disrupting the user’s focus and diminishing the overall user experience. Therefore, these options accurately describe the challenges associated with early online advertising, highlighting the importance of targeting and non-disruptive advertising approaches in improving ad effectiveness and user satisfaction.

What should your awareness stage ads do?

Address the problem your buyer persona is experiencing
Question why your buyer persona cannot solve their own problem
Present your business as the only solution that is right for your audience
Focus on your competitive position in the marketplace

Explanation: The correct approach for awareness stage ads is to address the problem your buyer persona is experiencing. This option is correct because awareness stage ads are designed to capture the attention of potential customers and introduce them to a specific problem or need they may have. By addressing the problem your buyer persona is experiencing, these ads create a connection with the audience and demonstrate an understanding of their pain points, challenges, or aspirations. This approach helps establish relevance and empathy, positioning the brand as a valuable resource that can provide solutions or guidance. Awareness stage ads should focus on educating and informing rather than pushing a sales message or promoting specific products or services. By addressing the problem directly, these ads lay the foundation for further engagement and nurture leads through the buyer’s journey. In contrast, questioning why your buyer persona cannot solve their own problem or focusing on competitive positioning may not resonate with the audience at the awareness stage, as they are still in the early stages of recognizing and defining their needs. Therefore, addressing the problem your buyer persona is experiencing is the most appropriate objective for awareness stage ads.

What should your consideration stage ads do?

Promote generic, unbranded content
Direct someone to a pricing page
Include discounts to encourage immediate purchase
Help your buyer persona solve their problem

Explanation: Consideration stage ads should help your buyer persona solve their problem. This option is correct because consideration stage ads are aimed at providing valuable information or resources that assist potential customers in evaluating their options and making informed decisions. These ads focus on addressing the specific needs or pain points of the audience and showcasing how the products or services offered can effectively solve their problems or fulfill their requirements. By offering helpful content, such as educational resources, product comparisons, or case studies, consideration stage ads aim to build trust, credibility, and authority with the audience, positioning the brand as a viable solution provider. This approach nurtures leads and encourages them to engage further with the brand as they move through the consideration stage of the buyer’s journey. In contrast, promoting generic, unbranded content, directing someone to a pricing page, or including discounts may not be as effective in guiding potential customers through the consideration stage, as they may not address the specific needs or concerns of the audience at this stage of the decision-making process. Therefore, helping your buyer persona solve their problem is the most appropriate objective for consideration stage ads.

People who have previously interacted with one of your digital ads
A lookalike audience based on your existing customers
People who have previously visited your website
An audience based on people who have watched your company’s YouTube videos

Explanation: At the awareness stage of the buyer’s journey, targeting a lookalike audience based on your existing customers would be the best strategy for PetSpot, a company selling animal supplies. This option is correct because a lookalike audience comprises individuals who share similar characteristics and behaviors with PetSpot’s existing customers. Targeting this audience allows PetSpot to reach potential customers who are likely to be interested in their products but may not yet be aware of the brand. By leveraging the traits and preferences of their current customer base, PetSpot can effectively expand its reach and introduce its offerings to new prospects who are more inclined to engage with the brand. This approach maximizes the potential for brand exposure and awareness among individuals who are most likely to have an interest in PetSpot’s products, making it the optimal audience to target at the awareness stage of the buyer’s journey on social media. In contrast, targeting people who have previously interacted with digital ads, visited the website, or watched YouTube videos may be more suitable for later stages of the buyer’s journey when prospects are already familiar with the brand and its offerings. Therefore, focusing on a lookalike audience based on existing customers aligns with the goal of raising awareness and attracting potential customers to PetSpot’s products and services.

## Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.
## Select all that apply. The problem with early online advertising was that ads were:
## What should your awareness stage ads do?
## What should your consideration stage ads do?
## Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?
## Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
## Which of the following is an example of a business’s “reasons to believe?”
## Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.
## Which of the following is NOT one of the three elements of a marketing mix?
## How often should you evaluate your paid media budget? 
## Where should you allocate the majority of your paid media budget?
## Fill in the blank: You should use a target CPA bidding strategy when you have _____.
## Which of the following is NOT an ad targeting strategy?
## With demographic targeting, you could reach people who:
## With behavioral targeting, you could reach people who:?
## With contextual targeting, you could reach people who:
## Fill in the blank: Retargeting an example of _____ targeting.
## What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
## Scenario: Your business wants to advertise to a local audience. Which targeting strategy should you use?
## Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use? 
## Which of the following is NOT an ad copywriting best practice?
## Fill in the blank: The goal of a content ad is to increase _____. 
## Following the rule of thirds helps you:
## Which ad creative best practice(s) are displayed in the example below? Select all that apply.
## Which ad creative best practice(s) are displayed in the example below? Select all the apply.
## What is conversion rate optimization (CRO)?
## What are best practices for optimizing your conversion path? Select all that apply.
## True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.
## A Facebook custom audience is based on:
## A Facebook lookalike audience is based on:
## What is the best way to advertise on Instagram?
## What is the benefit of advertising in Instagram Explore? 
## What is one advantage of advertising on LinkedIn?
## What type of company would be most likely to find success advertising on Pinterest?
## Where do ads appear on YouTube? Select all that apply.
## What is one ad type that is unique to Snapchat? 
## What can you most easily accomplish by advertising on TikTok?
## What is the difference between a brand keyword and a non-brand keyword? 
## What is one benefit of running search ads for brand keywords? 
## Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.
## Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.
## If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?
## Which of the following represents an exact match keyword? 
## Which of the following represents a broad match keyword?
## What symbol would you use to add a negative keyword?
## What elements should be included in your search ad copy? Select all that apply. 
## Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword "flower delivery" that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad's performance? Select all that apply.
## What is the benefit of including ad extensions in your search ads? 
## Fill in the blank: Automated bidding is powered by _____.
## What enables web publishers and digital out-of-home media owners to manage their advertising inventory?
## What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? 
## What’s the difference between first-party cookies and third-party cookies? 
## What ad tracking method should you use to identify which marketing campaign referred traffic to your website?
## A/B testing (split testing) is the process of:
## If your business has a short buying cycle, which attribution model should you use? 
## If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
## In what order should the steps to conduct a marketing experiment be completed? 
## Based on the data below, which is the most effective advertising campaign?
## Based on the data below, what is the return on ad spend (ROAS) for the campaign?
## Which metric best helps you convey the value of your advertising strategy?
## True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
## Which of the following is NOT a stage in the buyer’s journey?
## What should your decision stage ads do?
## Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer's journey would be people who:
## Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
## Which of the following ad copy examples follows the best practices for simplifying language?
## Fill in the blank: The goal of a concept ad is to increase _____.
## Fill in the blank: The goal of a commerce ad is to increase _____.
## True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.
## A Facebook core audience is based on:
## What do sponsored messages on Facebook Messenger allow you to do?
## Which of the following goals are options available for advertising on Twitter? Select all that apply.
## Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. 
## Which of the following represents a phrase match keyword? 
## What symbol would you use to add a broad match modifier? 
## True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.
## From top to bottom, what should your search account structure hierarchy look like?
## What is ad rank? 
## What ad tracking method should you use to retarget people on social media who have visited your website?
## What is an attribution model? 
## Which ad types are available on social media platforms? Select all that apply.
## Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.
## If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? 
## How many ad extensions should you include in your search ads?
## Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? 
## What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.
## Based on the data below, what is the return on ad spend (ROAS) for the campaign?

Answers: HubSpot digital advertising exam

Select all that apply. The problem with early online advertising was that ads were:

What should your awareness stage ads do?

What should your consideration stage ads do?

You may also be interested:

Laurynas B.

Answers: HubSpot digital advertising exam

Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.

Select all that apply. The problem with early online advertising was that ads were:

What should your awareness stage ads do?

What should your consideration stage ads do?

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

You may also be interested:

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Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _ and organic marketing is _. Select all that apply.