A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

Creative assets

Example placements

Keyword examples

Budget amount


Certification program: 👉 Google Display Ads Certification Exam"

Explanation: To create a Display campaign for their large online business selling antiques, the retailer must provide two key inputs: creative assets and budget amount. Creative assets include images, videos, headlines, and ad copy that the retailer wants to use in their Display ads. These assets play a crucial role in attracting the attention of potential customers and conveying the unique selling points of the antique products. Additionally, the retailer must specify the budget amount they are willing to allocate for the Display campaign. The budget amount determines the total expenditure for running the campaign and influences factors such as ad reach, frequency, and duration. By providing creative assets and specifying the budget amount, the retailer can effectively launch and manage their Display campaign, ensuring that it aligns with their advertising goals and objectives while maximizing the impact of their marketing efforts. Therefore, selecting creative assets and budget amount accurately reflects two of the essential inputs that the retailer must supply to create a successful Display campaign for their online antique business.

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