Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

All channels they wish to target

A maximum conversion number

Keyword bids and modifiers

The images they wish to use

Certification program: 👉 Google Display Ads Certification Exam"

Explanation: The correct answer is ‘The images they wish to use.’ In a Display campaign, users can input the images they wish to use as part of their advertising creatives. While display campaigns indeed leverage full automation to optimize and automate various campaign aspects, such as targeting, bidding, and ad placements, users still retain control over the visual elements of their ads. By providing input on the images they want to utilize, users can ensure that their ads visually align with their brand identity and effectively communicate their message to the target audience. This input allows users to maintain creative control over their campaigns while leveraging the automation capabilities of the Display network to streamline campaign management and optimize performance. Therefore, selecting the images they wish to use is a crucial input for users in a Display campaign, enabling them to tailor their ads to resonate with their audience and achieve their advertising objectives effectively.

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