Which factors should an advertiser consider when deciding on a bidding strategy?

User journey complexities, performance, and auctions

Results, targeted locations, and purchase history

Ad schedule and budget

Customer search history, competition, and conversions


Certification program: 👉 Google Display Ads Certification Exam"

Explanation: When deciding on a bidding strategy for their advertising campaigns, an advertiser should consider several key factors, including user journey complexities, performance, and auctions. Understanding the complexities of the user journey is crucial as it helps the advertiser determine the appropriate bid strategy to engage with users at various stages of the purchasing process. Performance metrics such as click-through rates, conversion rates, and return on investment (ROI) provide valuable insights into the effectiveness of different bidding strategies and help advertisers make data-driven decisions. Additionally, considering the dynamics of auctions is essential as it influences bidding competition and the likelihood of winning ad placements. By evaluating these factors comprehensively, advertisers can select the most suitable bidding strategy to achieve their campaign objectives while optimizing performance and maximizing return on investment. Therefore, selecting user journey complexities, performance, and auctions accurately reflects the critical considerations that advertisers should take into account when deciding on a bidding strategy for their advertising campaigns.

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