Which statement accurately describes the reach of Affinity Audiences' targeting?

It reaches past visitors as they browse network websites and use network apps.

It reaches people while they're actively browsing, researching, or comparing products and are close to a conversion.

It reaches TV-like audiences, based on their lifestyles, interests, and passions.

It reaches people who have the intent to purchase, updated in real time.


Certification program: 👉 Google Display Ads Certification Exam"

Explanation: The correct answer is ‘It reaches TV-like audiences, based on their lifestyles, interests, and passions.’ Affinity Audiences targeting in Google Ads allows advertisers to reach broad audience segments that share specific interests or characteristics, akin to the demographic targeting often employed in traditional television advertising. These audiences are defined based on users’ long-term interests, behaviors, and preferences, creating a similarity to the audiences typically reached through TV advertising. Affinity Audiences enable advertisers to connect with users who are likely to be interested in their products or services based on their broader lifestyle or interests, rather than immediate online behaviors. This targeting approach is valuable for advertisers seeking to build brand awareness, engage with audiences interested in their niche or industry, and influence consideration among users who align with specific affinity groups. By leveraging Affinity Audiences, advertisers can extend their reach to TV-like audiences in the digital space, effectively engaging with users whose lifestyles and interests align with their brand or offerings, thus enhancing the effectiveness and relevance of their advertising campaigns.

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