Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.

Location targeting allows ads to be served in the specific geographic locations you choose.

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.

Employment targeting allows you to serve ads only to people who work in a specific field.


Certification program: 👉 Google Display Ads Certification Exam"

Explanation: The correct answers are Location targeting allows ads to be served in the specific geographic locations you choose and Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Location targeting enables advertisers to specify where their ads should appear, ensuring they reach the intended audience in relevant geographic locations. This precision is crucial for businesses targeting local customers or specific regions. On the other hand, device targeting allows advertisers to tailor their ads to different devices, including desktops, tablets, and smartphones. This flexibility ensures that ads are optimized for the device being used by the target audience, enhancing the user experience and maximizing the effectiveness of the advertising campaign across various platforms. By leveraging these targeting options, advertisers can refine their campaigns to reach the right audience in the right location and on the right device, thereby improving ad performance and maximizing return on investment.

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