Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated between two different marketing objectives

To prevent campaigns from becoming “Limited by Budget”

So that seasonal trends can be better identified for each individual marketing objective

To avoid any potential keyword duplicates between different marketing objectives


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Explanation: Campaigns with different marketing objectives should be separated into different Performance Planner plans primarily to ensure that spend is not reallocated between two different marketing objectives. Each marketing objective typically requires a distinct budget allocation and bidding strategy tailored to its specific goals and target audience. By separating campaigns with different objectives into individual Performance Planner plans, advertisers can accurately forecast and optimize budgets and bids to maximize the performance of each campaign without risking budget reallocation that may compromise the effectiveness of their advertising efforts. This approach enables advertisers to maintain control over their budget allocations and ensure that resources are allocated efficiently to achieve the desired outcomes for each marketing objective. Therefore, selecting the option emphasizing the importance of preventing spend reallocation accurately reflects the primary reason for separating campaigns with different marketing objectives into different Performance Planner plans.

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