What is the direct result of focusing only or mostly on conversion? Select all that apply.

A large component of the audience journey is missed

The opportunity for a longer-term, and far greater, business impact is missed

The conversion rate increases

The number of Page followers decreases


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What is the direct result of focusing only or mostly on conversion? Select all that apply.


Explanation: The selected answers, 'A large component of the audience journey is missed' and 'The opportunity for a longer-term, and far greater, business impact is missed,' are correct because focusing solely or predominantly on conversion neglects the broader customer journey and long-term business growth. While conversion is undoubtedly a crucial metric for assessing the effectiveness of marketing efforts, hyper-focusing on immediate conversions may lead to overlooking other valuable aspects of the customer journey, such as brand awareness, engagement, and relationship-building. By fixating solely on conversion, marketers may miss opportunities to nurture leads, establish brand loyalty, and drive repeat business, all of which are vital for sustainable growth and long-term success. Moreover, a myopic focus on short-term conversions may result in strategies that prioritize immediate gains over building enduring customer relationships, potentially sacrificing long-term business impact and profitability. Therefore, it's essential for marketers to strike a balance between conversion-oriented tactics and broader brand-building initiatives to maximize overall business outcomes and create lasting value for both customers and the organization.

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