In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.

Lead generation forms

Impressions

Video views

Website visits

Engagement with posts

Reach

Website conversions


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In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.


Explanation: In Campaign Manager, **Impressions** and **Reach** are the two metrics associated with Brand Awareness campaigns. Impressions represent the number of times an ad is displayed, indicating the extent of exposure the ad receives. For Brand Awareness campaigns, a high number of impressions signifies that the ad is being seen by a large audience, contributing to brand visibility and recognition. Reach, on the other hand, denotes the unique number of individuals who have seen the ad at least once. It measures the breadth of the audience reached by the campaign and indicates the potential size of the brand's exposure. Both metrics are crucial for evaluating the effectiveness of Brand Awareness campaigns, as they provide insights into the extent and scope of the brand's reach and exposure among its target audience. While metrics like Lead generation forms, Video views, Website visits, Engagement with posts, and Website conversions are valuable for assessing other campaign objectives such as lead generation, engagement, and conversions, they are not specifically associated with Brand Awareness campaigns. Therefore, **Impressions** and **Reach** are the correct metrics in this context.

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