What time zone do LinkedIn Ads use?

Greenwich Mean Time (GMT)

Universal Time Coordinated (UTC)

Eastern Standard Time (EST)

Pacific Standard Time (PST)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What time zone do LinkedIn Ads use?


Explanation: LinkedIn Ads use **Universal Time Coordinated (UTC)** as the standard time zone for scheduling and displaying ad campaigns. UTC is a globally recognized time standard that is independent of time zones and daylight saving time changes, providing consistency and clarity for advertisers targeting audiences across different regions and time zones. By using UTC, LinkedIn ensures that ad campaigns are scheduled and displayed accurately regardless of the user's location, minimizing confusion and ensuring a seamless experience for both advertisers and viewers. Conversely, while time zones such as Greenwich Mean Time (GMT), Eastern Standard Time (EST), and Pacific Standard Time (PST) are commonly used, they may introduce complexities when targeting diverse audiences across various regions, making UTC the preferred choice for LinkedIn Ads. Therefore, **Universal Time Coordinated (UTC)** is the correct time zone used by LinkedIn Ads.

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