Sonya is using Website Retargeting to recapture her visitors' interest. Which ad format should she consider? Select all that apply.

Retarget with the same ad creative

Retarget with tailored Sponsored Content

Retarget with personalized Sponsored Message


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Sonya is using Website Retargeting to recapture her visitors’ interest. Which ad format should she consider? Select all that apply.


Explanation: When utilizing Website Retargeting to recapture visitors' interest, Sonya should consider ad formats that offer personalized and tailored messaging to effectively re-engage with her audience. Therefore, she should opt to **retarget with tailored Sponsored Content** and **retarget with personalized Sponsored Message**. Tailored Sponsored Content enables Sonya to deliver customized ad content based on users' previous interactions with her website, ensuring relevance and resonance with their interests and behaviors. Similarly, personalized Sponsored Messages allow Sonya to send targeted messages directly to users' LinkedIn inboxes, providing a personalized touchpoint to reignite their interest and drive them back to her website. These ad formats leverage the power of personalization and tailored messaging to enhance the effectiveness of Sonya's Website Retargeting efforts, ultimately increasing the likelihood of converting visitors into customers. Conversely, retargeting with the same ad creative may not capture users' attention as effectively, as it lacks the personalized and tailored approach offered by the other two ad formats. Therefore, **Retarget with tailored Sponsored Content** and **Retarget with personalized Sponsored Message** are the correct ad formats for Sonya to consider when using Website Retargeting to recapture her visitors' interest.

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