Which metrics are available in Campaign Manager? Select all that apply.

Reach and frequency

Engagement metrics

None of these

Budget

Clicks

Conversions and leads

Overall impressions


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Which metrics are available in Campaign Manager? Select all that apply.


Explanation: In Campaign Manager, several metrics are available to track the performance and effectiveness of advertising campaigns. These metrics include **Reach and frequency**, providing insights into the size of the audience reached and the frequency of ad impressions delivered to them, which are crucial for evaluating campaign reach and exposure. Additionally, **Engagement metrics** such as likes, comments, shares, and clicks enable advertisers to gauge audience interaction and engagement with their ad content, indicating the level of interest and relevance to the target audience. **Budget** metrics allow advertisers to monitor campaign expenditure and allocate resources effectively, ensuring that they stay within budgetary constraints while maximizing campaign impact. Furthermore, **Clicks** provide data on the number of times users clicked on the ad, indicating user interest and driving traffic to the desired destination, such as a website or landing page. **Conversions and leads** metrics track the number of desired actions taken by users in response to the ad, such as form submissions or purchases, providing insights into the campaign's effectiveness in driving desired outcomes. Lastly, **Overall impressions** metrics quantify the total number of times the ad was displayed to users, reflecting the overall visibility and exposure of the campaign. Therefore, the correct metrics available in Campaign Manager include **Reach and frequency**, **Engagement metrics**, **Budget**, **Clicks**, **Conversions and leads**, and **Overall impressions**.

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