Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?

Engagement

Video views

Lead generation

Website visits


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Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?


Explanation: When considering running Text Ad campaigns to drive Consideration, the most relevant key performance indicator (KPI) according to LinkedIn is **Website visits**. Text Ad campaigns are primarily focused on driving traffic to a specific destination, such as a website or landing page, where users can learn more about the advertised offering or take further actions to engage with the brand. Therefore, the effectiveness of these campaigns is best measured by the number of website visits they generate. Website visits indicate user interest and engagement with the ad content, reflecting the success of the campaign in driving consideration among the target audience. By tracking website visits as the primary KPI for Text Ad campaigns, Juan can assess the campaign's performance accurately and optimize his advertising strategy to achieve his consideration objectives effectively. Thus, **Website visits** is the most relevant KPI for Juan to focus on when running Text Ad campaigns to drive Consideration according to LinkedIn's guidance.

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