Can you exclude existing customers when you run a Contact Targeting campaign?

Yes

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Can you exclude existing customers when you run a Contact Targeting campaign?

Explanation: Yes, you can exclude existing customers when you run a Contact Targeting campaign. Contact Targeting allows advertisers to target specific individuals from their own customer database or email list, facilitating personalized and targeted advertising campaigns. However, in some cases, advertisers may want to exclude existing customers from these campaigns to avoid targeting individuals who have already made a purchase or engaged with the brand in the desired manner. Excluding existing customers ensures that the campaign focuses on reaching new prospects or leads who have not yet converted, maximizing the campaign's effectiveness in driving incremental business outcomes. By enabling advertisers to exclude existing customers, Contact Targeting provides greater control and precision in audience targeting, allowing advertisers to tailor their campaigns more effectively to achieve their marketing objectives. Therefore, the selected answer, **Yes**, is correct, as advertisers can indeed exclude existing customers when running a Contact Targeting campaign.

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Can you exclude existing customers when you run a Contact Targeting campaign?