Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.

Seniority

Years of experience

Age


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.


Explanation: To effectively reach decision makers at IT companies, Louis should employ targeted criteria that align with the professional characteristics and roles typically associated with decision-making authority within the IT industry. Targeting by **seniority** allows Louis to focus his efforts on individuals holding senior-level positions, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), and IT Directors, who are more likely to possess decision-making authority regarding IT-related purchases and initiatives within their organizations. Similarly, targeting by **years of experience** enables Louis to pinpoint individuals with extensive experience in the IT sector, as decision makers often possess a wealth of industry knowledge and expertise accrued over their professional careers. Conversely, age may not necessarily correlate with decision-making authority in the IT industry, as factors such as job function, seniority, and experience are more indicative of decision-making roles within organizations. Therefore, by targeting based on seniority and years of experience, Louis can effectively reach decision makers at IT companies, ensuring that his marketing efforts are directed towards the individuals most likely to influence purchasing decisions and drive business outcomes within their respective organizations. Thus, the selected answer is correct as it includes targeting options that are directly relevant to identifying decision makers within the IT industry.

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