What is cost cap bidding?

Get the most results possible with your full budget

Set a maximum cost per key result

Get the most results with your bid while controlling your bid in the auction


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What is cost cap bidding?


Explanation: The selected answer, **'Set a maximum cost per key result,'** accurately defines cost cap bidding on LinkedIn. In cost cap bidding, advertisers specify the maximum amount they are willing to pay for each key result, such as clicks, conversions, or impressions. This bidding strategy allows advertisers to control their costs while still optimizing for specific outcomes, ensuring that they do not exceed their budgetary constraints while achieving their campaign objectives. By setting a maximum cost per key result, advertisers can effectively manage their ad spend, ensuring cost-efficiency and maximizing the return on investment (ROI) for their advertising campaigns. Therefore, the selected answer is correct as it succinctly describes the fundamental principle of cost cap bidding, highlighting its role in enabling advertisers to maintain cost control and achieve desired results within their budgetary limits on LinkedIn's advertising platform.

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