Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.

TRUE

FALSE


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.


Explanation: The correct answer is **FALSE**. In the context of an auction-based advertising platform like LinkedIn, the winner of the auction isn't solely determined by the bid amount but also by other factors such as ad relevance, ad quality, and expected user engagement. While bid amount is indeed a significant factor, it's not the sole determinant of winning the auction. LinkedIn's ad auction process uses a combination of bid amount and ad relevance to select the winning ad for a given ad placement. Even if Jason bids $5 while Claire bids $4, Claire's ad could potentially win the auction if it has higher relevance to the audience or better engagement metrics. Therefore, the bid amount alone doesn't guarantee victory in the auction. The winning ad is determined by a combination of bid value and other factors that contribute to ad performance and user experience.

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