What are best practices for Document Ads? Select all that apply.

Keep the file size under 100 MB

Optimize the document for desktop and mobile

Avoid using URLs in your document

Only use ungated documents

Create an attention-grabbing cover page


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What are best practices for Document Ads? Select all that apply.


Explanation: The selected answer options represent best practices for Document Ads on LinkedIn. Keeping the file size under 100 MB ensures that the document loads quickly and doesn't overwhelm users with large downloads. Optimizing the document for both desktop and mobile ensures a seamless viewing experience across different devices, catering to the diverse LinkedIn user base. Avoiding the use of URLs within the document prevents distractions and maintains focus on the content itself. Creating an attention-grabbing cover page is essential for enticing users to click on the document and engage with its contents. However, the option 'Only use ungated documents' is not a best practice; while Document Ads typically promote ungated content like papers, slides, or eBooks, gating content can sometimes be an effective strategy for lead generation. Therefore, this option is not selected as a best practice. Overall, following these best practices can enhance the effectiveness of Document Ads by optimizing user experience, maximizing engagement, and driving desired actions from the audience.

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LinkedIn Ads certifications are available on LinkdIn Marketing Labs platform. You can access and earn individual certificates for free.

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