How does the AND-OR feature work?

'AND' increases to include members who meet one criterion or another while 'OR' narrows and further refines targeting

Both 'AND' and 'OR' expand the audience

'AND' narrows and further refines targeting, while 'OR' increases to include members who meet one criterion or another

Both 'AND' and 'OR' narrow the audience


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How does the AND-OR feature work?


Explanation: The correct answer is: **'AND' narrows and further refines targeting, while 'OR' increases to include members who meet one criterion or another**. The AND-OR feature in LinkedIn's targeting options allows advertisers to customize their audience criteria more precisely. When using 'AND,' the targeting becomes more restrictive, requiring members to meet multiple criteria simultaneously, thus narrowing down the audience to those who match all specified conditions. Conversely, 'OR' broadens the targeting by including members who meet any of the specified criteria, thereby expanding the audience reach. This distinction is crucial for advertisers seeking to optimize their campaigns by targeting specific segments of LinkedIn's user base while also ensuring sufficient audience volume for their ads to achieve their objectives effectively. By leveraging the AND-OR feature strategically, advertisers can strike the right balance between audience relevance and campaign reach, ultimately enhancing the overall performance and success of their advertising efforts on the platform.

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